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Amplitude vs Heap Comparison
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Overview
Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
It is a tool that's user friendly and allows you to personalize a lot the data you want to get and extract. The analytics results you get are really good, and the visualisation as well is great.
The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.
Offers a very generous free tier. I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around.
Pros
I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
It helps to get user details on the basis of journey that we have set, easy to use and user friendly.
Cons
When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.
The overall tool learning curve can take a lot of time. Sometimes problems can occur in UTM tagging.
Jovan M.
I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself.
Cons
Unless you have a background as a developer, using this software can be really confusing.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
The amount of configurations and customizations in the dashboards and reports is limited.
Key features
- Total features32
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Charting
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Source Connectors
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Goal Setting/Tracking
- In-App Events Tracking
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Machine Learning
- Marketing Reports
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Data Sources
- Multiple Site Management
- Pageview Tracking
- Performance Metrics
- Private Dashboards
- Product Data Management
- Push Notifications
- Query Builder
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Real-time Updates
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Search/Filter
- Secure Data Storage
- Self-service Analytics
- Session Recording
- Single Sign On
- Site Search Tracking
- Tagging
- Templates
- Third Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Total features92
- AB Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Charting
- Cohort Analysis
- Collaboration Tools
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Dashboard Creation
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Source Connectors
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Goal Setting/Tracking
- In-App Events Tracking
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Machine Learning
- Marketing Reports
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multiple Data Sources
- Multiple Site Management
- Pageview Tracking
- Performance Metrics
- Private Dashboards
- Product Data Management
- Push Notifications
- Query Builder
- Real Time Analytics
- Real Time Data
- Real Time Reporting
- Real-time Updates
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Revenue Tracking
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Search/Filter
- Secure Data Storage
- Self-service Analytics
- Session Recording
- Single Sign On
- Site Search Tracking
- Tagging
- Templates
- Third Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
Integrations
- Total integrations54
- Dropbox Business
- GitHub
- Google Ads
- Google Analytics 360
- HubSpot CRM
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
- Total integrations65
- Dropbox Business
- GitHub
- Google Ads
- Google Analytics 360
- HubSpot CRM
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Azure
- Microsoft Excel
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
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AR
Verified reviewer
Information Technology and Services, 51-200 employees
Used monthly for 1-2 years
Review source
Share this review:
Pros
We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap.
Cons
You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it.
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