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Amplitude vs Heap Comparison

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Overview

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Heap is a web and mobile analytics solution which automatically records all actions taken in web & iOS apps, and allows users...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.5

5

4

3

2

1

23

15

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.5

5

4

3

2

1

16

12

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

Offers a very generous free tier. I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around.

AR

Anonymous Reviewer

I am totally happy with the experience with Amplitude. The tool is fantastic and has so many functionalities that make the growth analysis simply great.

AR

Anonymous Reviewer

The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.

AR

Anonymous Reviewer

Pros

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

AR

Anonymous Reviewer

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

AR

Anonymous Reviewer

It helps to get user details on the basis of journey that we have set, easy to use and user friendly.

DS

Darshan S.

Cons

Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.

AK

Andrew K.

Like all data analytics tools, you can go horribly wrong if. You have the wrong events instrumented.

Aaron C.

When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

SD

Sean D.

Cons

Unless you have a background as a developer, using this software can be really confusing.

AR

Anonymous Reviewer

It need basic html tagging knowledge. Sometimes it's confusing for business users.

AR

Anonymous Reviewer

The amount of configurations and customizations in the dashboards and reports is limited.

PG

Paulo G.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features28
  • AB Testing
  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Campaign Management
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Event Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • In-App Events Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Push Notifications
  • Real Time Analytics
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Sales Reports
  • Search/Filter
  • Site Search Tracking
  • Social Media Monitoring
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Website Analytics
  • Total features36
  • AB Testing
  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Campaign Management
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Cohort Analysis
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Dashboard
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Visualization
  • Engagement Tracking
  • Event Tracking
  • Funnel Analysis
  • Goal Setting / Tracking
  • In-App Events Tracking
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Push Notifications
  • Real Time Analytics
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Sales Reports
  • Search/Filter
  • Site Search Tracking
  • Social Media Monitoring
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Website Analytics

Integrations

  • Total integrations38
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations25
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Amplitude logo

Amplitude

Great free tool for b2b

Reviewed 3 years ago
Pros

We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap.

Cons

You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it.