AppAnnie Case Study

AppAnnie

Analytics software & competitor intelligence for mobile apps

4.4/5 (5 reviews)

AppAnnie use case: Nick Malaperiman

Nick Malaperiman

Verified Reviewer  
15th of November, 2016
Superb - but pricey

App Annie is great. It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level. The only other negative, which is the same with all tools, is that sometimes the data differs from ad analytic sources

What do you like best?

Deep Data across all Apps Good customer service and help offered

What do you dislike?

Can be expensive if you want really deep data. Data not always aligned with other sources Free version can be quite limiting on date range and countries The App store optimization tools are useful; but would be great for a deeper comparison with competitors. Would be great to have a deeper look a competitors advertising creative and placement.

Why did you end up selecting AppAnnie over other applications?

The user interface and depth of simple analysis

If so, why did you switch?

Lean Plum was just A/B testing

What is your main use case with AppAnnie?

Analyzing competitive games performance data

Give one example how AppAnnie has improved the way your organization functions

We were able to understand which countries our competitor was performing best, and use their metrics as a benchmark.

What is your ROI?

LTV being higher than CPI!

Likelihood to recommend

8/10

Recommendations to others considering AppAnnie

Just make sure you are specific with your targeting needs from a device and territory point of view, as the pricing can grow quickly if you opt for multiple options. That said, if you're making enough revenue, just factor this into your marketing budget!.

Time used

2+ years

Frequency of use

Daily

Rating breakdown

Value for money
Ease of use
Features
Customer support