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Overview
comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based...
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
799
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
Free
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Praachi J.
Pros
Cons
Cons
Leonardo I.
Key features
- Total features8
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Augmented Analytics
- Behavior Tracking
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualization
- Funnel Analysis
- Indexing
- Intelligent Search
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Multi-Channel Data Collection
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Product Data Management
- Real Time Data
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Site Search Tracking
- Social Media Monitoring
- Third Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
- Widgets
- Total features48
- API
- Access Controls/Permissions
- Activity Dashboard
- Ad hoc Reporting
- Alerts/Notifications
- Augmented Analytics
- Behavior Tracking
- Campaign Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Import/Export
- Data Management
- Data Visualization
- Funnel Analysis
- Indexing
- Intelligent Search
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Multi-Channel Data Collection
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Product Data Management
- Real Time Data
- Real Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Site Search Tracking
- Social Media Monitoring
- Third Party Integrations
- Time on Site Tracking
- Usage Tracking/Analytics
- User Interaction Tracking
- Website Analytics
- Widgets
Integrations
- Total integrations25
- GitHub
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Jira
- Mailchimp
- Meta for Business
- Microsoft Excel
- MySQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
- Total integrations1257
- GitHub
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Jira
- Mailchimp
- Meta for Business
- Microsoft Excel
- MySQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
Alternatives
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User reviews that mention these apps
Rohit S.
Media Production, 10,001+ employees
Used daily for 2+ years
Review source
Share this review:
I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore.
1. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation
1. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.
Praachi J.
Marketing and Advertising, 201-500 employees
Used weekly for less than 6 months
Review source
Share this review:
comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information.
The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results.
Marcos S.
Marketing and Advertising, 11-50 employees
Used monthly for 1-2 years
Review source
Share this review:
The integration it's not hard. The UI is kind of old, but the data is precise.
I think buyers are not looking at Comscore anymore, they are relying on Google forecast report and planning tools. That's why for publishers it's not that relevant to keep using it.
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