comScore vs Google Analytics Comparison

Overview

comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based...

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$799.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.2

(11)

5

4

3

2

1

4

5

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

5

4

3

2

1

3,666

1,204

146

10

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

Pros

Great customer service, love their desire to continue to improve their product.
The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience.
Ease of use is significantly better than Nielsen.

Pros

It is a great program to track your businesses growth and market. I liked that it was easy to use and everyone trusts google product.
The software is super easy to use and it integrates seamlessly with other applications like Kaltura video platform for video analysis. The easy integration makes it easy to use.
This helps us drill down which support articles are the most helpful and which are not gaining any traction. We are also able to track how well an announcement reached our clients.

Cons

Does not provide much variables to collect data in comparison to Adobe and Conviva. Data collection with comscore is very limited.
Not the easiest tool to use; requires some training.

Cons

Lack of direct support can be a pain if you're stuck on something in particular but there are so many web resources on GA you can usually find someone who's had the same problem before you.
Learning curve of the UI is a little brutal but can be worked through. I guess its the downside of there being so much functionality.
I have a love/hate relationship with Google Analytics. It can either make your job easier or frustrate the hell out of you with its weird quirks.
  • Vendor responds to reviews
  • Last reviewa year ago
  • Vendor responds to reviews
  • Last reviewa day ago

Key features

  • Total features1
  • API
  • Access Control
  • Automatic Notifications
  • Behavior Tracking
  • Business Intelligence
  • Collaboration Tools
  • Customer Segmentation
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Visualization
  • Email Notifications
  • Event Tracking
  • Performance Reports
  • Real Time Data
  • Real Time Reporting
  • Receiving
  • Reporting & Statistics
  • Search Functionality
  • Third Party Integration
  • Web Analytics
  • Widgets
  • Total features22
  • API
  • Access Control
  • Automatic Notifications
  • Behavior Tracking
  • Business Intelligence
  • Collaboration Tools
  • Customer Segmentation
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import
  • Data Visualization
  • Email Notifications
  • Event Tracking
  • Performance Reports
  • Real Time Data
  • Real Time Reporting
  • Receiving
  • Reporting & Statistics
  • Search Functionality
  • Third Party Integration
  • Web Analytics
  • Widgets

Integrations

  • Total integrations16
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Xero
  • Zapier
  • Zendesk
  • Total integrations840
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

comScore vs. Google Analytics

See how comScore and Google Analytics stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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