Contentsquare Features

Contentsquare

Digital intelligence experience tool for behavioral insights

4.69/5 (32 reviews)

Contentsquare Feature Summary

  • Multi-Channel Data Collection

Competitor Feature Comparison

A/B Testing
API
Action Management
Activity Dashboard
Activity Tracking
Alerts / Escalation
Analytics
Automatic Notifications
Behavior Tracking
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer Experience Management
Customer Segmentation
Data Capture and Transfer
Data Mapping
Data Visualization
Engagement Analytics
Event Tracking
Event Triggered Actions
Filtered Views
Heatmap
Historical Analysis
History Tracking
Issue Tracking
Lead Nurturing
Monitoring
Opportunity Management
Performance Management
Performance Metrics
Predictive Analytics
Prioritizing
Progress Tracking
Project Management
Real Time Analytics
Sentiment Analysis
Third Party Integration
Visitor Tracking
Visual Analytics
Learn moreCompare App
A/B Testing
API
Action Management
Activity Dashboard
Activity Tracking
Alerts / Escalation
Analytics
Automatic Notifications
Behavior Tracking
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer Experience Management
Customer Segmentation
Data Capture and Transfer
Data Mapping
Data Visualization
Engagement Analytics
Event Tracking
Event Triggered Actions
Filtered Views
Heatmap
Historical Analysis
History Tracking
Issue Tracking
Lead Nurturing
Monitoring
Opportunity Management
Performance Management
Performance Metrics
Predictive Analytics
Prioritizing
Progress Tracking
Project Management
Real Time Analytics
Sentiment Analysis
Third Party Integration
Visitor Tracking
Visual Analytics
Visit WebsiteCompare App
A/B Testing
API
Action Management
Activity Dashboard
Activity Tracking
Alerts / Escalation
Analytics
Automatic Notifications
Behavior Tracking
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
Customer Activity Reporting
Customer Experience Management
Customer Segmentation
Data Capture and Transfer
Data Mapping
Data Visualization
Engagement Analytics
Event Tracking
Event Triggered Actions
Filtered Views
Heatmap
Historical Analysis
History Tracking
Issue Tracking
Lead Nurturing
Monitoring
Opportunity Management
Performance Management
Performance Metrics
Predictive Analytics
Prioritizing
Progress Tracking
Project Management
Real Time Analytics
Sentiment Analysis
Third Party Integration
Visitor Tracking
Visual Analytics
Visit WebsiteCompare App

Contentsquare Feature Reviews

25 reviewers had the following to say about Contentsquare's features:

Amanda Trexler

Great product, great account support! Helping improve our CX.

2020-07-14

Pros

The tools which I use most often and find extremely helpful in deciphering user behavior for test planning and analysis include: CS Live Chrome Extension (used daily), Zoning Analysis and Session Replay.

Cons

It would be easier for me to share the revenue data with senior leadership if the formatting for the Zoning Analysis tool was in USD format.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Steve Thomson

Continuously Improving Platform

2020-07-23

Rather than just reporting on win/loss we are able to dig into the 'why' of a result.

Pros

Everything is so visual it makes explaining user behaviour much more simple.

Cons

ContentSquare has a great on-boarding team, and this is really necessary as the learning curve is reasonably steep, especially for users not from a traditional analytics background.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Sam Farndale

Powerful tools for everyone to use

2020-04-03

We use this primarily as a UX research tool as opposed to an analytics tool as we find it to be more useful when used this way.

Pros

Lots of different options available between zonings, session replays and journey analysis.

Cons

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users..

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Simon Bagel

Contentsquare - highly recommended!

2020-04-03

Typically web data is hidden away in reports and accessed by few.

Pros

Very powerful visual representations of data - making it clear, easy to interpret and impactful.

Cons

Some of the features can be a bit buggy and unintuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Dunia Rey

UX Data-driven decision

2020-07-09

Pros

A handy tool that supported the UX team to deliver personalized digital experiences by acknowledging customers data. In the event of pitching new features and UX opportunities, having data insights from Contentsquare contributed to make data-driven decisions, prioritization by understanding the value to the user and enhancing a leaner sign off process.

Cons

So when previewing the micro mapping in Journey Analysis could facilitate to interpret data visualisation.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Matt Teale

Great product and fantastic support

2020-04-07

The team at ContentSqaure are fantastic, they're always on hand to answer quick questions or help with more complex analysis. When they visit the office they embed themselves professionally in to the ways of working and values of our business as if they were one of us.

Pros

The CS Live plug in is fantastic, it allows you to quickly get analysis on your website in just a few clicks to make educated decisions to improve the customer journey.

Cons

The software is great for broader analysis but do analyse specific products can be difficult.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Simone Neeling

Valuable user insights

2020-08-28

ContentSquare helps me to dive further into the user behavior on a page. I mostly use it to pre-validate AB-test ideas, analyse AB-tests, discover bugs on our site and determine general improvements of the user flow.

Pros

I mostly use the zoning analysis and session replay.

Cons

We sometimes run into bugs. Luckily the Support Team is often quick to reply.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Reece Campbell

Great addition to our product workflow

2020-07-08

A fantastic tool thats helped our team to look into data and analyse users on our site at any point.

Pros

- Journey analysis to help see viewers journey across the site from high level - AI Alerts to keep on top of any issues or uplifts in conversion metrics

Cons

- Enhanced session replay with ability to see custom variables at different points of the journey

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Victoria Smith

Easy for the whole E-commerce team to use

2020-07-24

Pros

With previous similar tools I have used, it often fell solely on me (the analyst) to perform all visual analysis.

Cons

We have come across some bugs along the way but the support team has been great at listening to requests and ironing out any issues.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Mathieu BERNARD

The solution helped me optimize my conversions and increase my ROI thanks to analytics & AB testings

2017-08-10

I increased drastically my conversion rates and got a lot more flexibility vs IT to test UX hypothesis.

Pros

> Customer support - strong analytics teams to make us increase our level on the solution > Very few bugs > Complementarity with Google Analytics : you get to know WHY people are buying or not > Very efficient AB test functionality > Easy to use segmenting tools > Very easy to quantify you GAINS in money > Empowering the business team to test hypothesis quickky, without IT > An enabler for Agile methodology and team transformation

Cons

> Some functionality are still a bit hard to use, like the heat maps > We could have more recommendations based on Machine learning

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Amelia Johnson

Excellent

2020-04-03

Analytical insight into our website to gain knowledge into customer user experience.

Pros

Easy to use and great account management.

Cons

There isn’t much really to fault about the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 51-200 employees)

A very good tool to understand how and why your customer behave the way they do on your website.

2018-01-23

Content Square helps us understand how and why are various customer segments behave the way they do on our digital ecosystem. Thanks to the insights we get from Content Square we can launch A/B testing campaigns or make directly some évolutions on our website to improve the Customer Experience and our conversion rate. For a company like ours that make billions euros per year in turnover on the web, we can make millions euros incremental revenus by leveraging this solution.

Pros

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website.

Cons

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
David Walsh

User Experience Analysis Tool

2020-07-08

Excellent software, that I hadn't used until 5 months ago, and now I'm using it on a regular basis to provide insightful analysis.

Pros

The Journey analysis and Zoning analysis modules of this tool are particularly insightful and help you understand what customer behavior is.

Cons

Mappings and keeping them up to date can sometimes become a pain, but not a massive issue.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jamie Waterhouse

ContentSquare is a game changer

2020-04-06

Within days of implementing ContentSquare we found optimisations which could be applied without having to go through a long-winded A/B testing process. ContentSquare allows us to identify friction points in the user journey quickly and also validate changes within days.

Pros

The most useful features include the session replay, revenue overlay to help merchandising decisions, and ability to understand page interactions in far more detail that Google Analytics with just a single tag.

Cons

Although the user interface is very good, the large range of advanced features takes some time to get used to but the training and support is excellent.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Julien Lucas

Content Square is the best UX analytics tools I know.

2017-06-22

Improved UX. High ROI. Improved team efficiency

Pros

Its very user friendly interface make it almost fun to use.

Cons

For now we only collect the App data but do not have a nice user interface to access it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sevag Parsehian

Great Tool for Customer Journey and Customer Behavior Insights

2020-08-20

It's an exciting that I'm sure will get better over time.

Pros

Heat maps and session replays are key features not found in typical analytic tools.

Cons

Issues around bugs found across the platform. Not show stoppers but can be frustrating when using day-to-day.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
CJ Kraft

Excellent features, with some issues

2020-07-14

Pros

Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well!

Cons

Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Amelia di Palma

Couldn't do my job without it!

2020-07-08

I use content square to gather customer insights and provide the basis and hypothesis for the majority of our testing ideas. The insights I am able to gather from CS enable me to formulate ideas, pain points and areas of opportunity to investigate further.

Pros

With useful integrations we can also use Content Square with our testing platform returning insights that can't be seen through testing alone and through other analytics tools.

Cons

Although the tool is constantly improving and getting easier to use, we have found it quite difficult to complete the set up with our PWA version of the site.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Xavier PERRET

It is a great tool to improve UX in all our website

2017-06-19

Pros

IT provides an easy to use experience tool for people within the Digital Marketing organization to improve end user web experience

Cons

It will need to incorporate in the future more predictive & AI technology to be able to predict some customer behaviours

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Octavia Benham

A valuable tool!

2020-07-08

A really positive experience using a tool that helps my team and I make informed decisions.

Pros

The variety of features it offers to conduct analysis.

Cons

Some features still need developing to improve usability, for example introducing a compare feature for journey analysis

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Faith Dallas

So far so good!

2020-04-06

As we have been using the product for less than 6 months, there may be other issues ahead, but currently i am enjoying the software, and have gained real insight from its use.

Pros

Training sessions have been fun and informative, and support has been great through the first week and months of teething issues. The UI is interesting and engaging and the tools are generally quite intuitive, with lots of features able to be figured-out if unsure.

Cons

Some features were a little unclear, due to the really simple nature of the UI - but the team has been great at taking these observations on board.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Rick Vlaar

Fully understanding our customer behavior and steer conversion optimization on new unique insights

2020-04-06

Pros

Factual customer behavior is now the only truth for decision making in (re)design projects and website optimization.

Cons

Setting up and maintaining mappings can be challenging, especially when the team using CS is growing.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Richard Robin

Contentsquare is a great solution and plays a vital role in our Site analysis

2020-10-27

we have deeper insights about customer experience on Dell.Com and features like Journey Analytics which allows to identify the actual problem areas and make actionable punch-lists for optimizations that are causing problems for visitors.

Pros

Deeper insights, actionable punch-lists.

Cons

Everything is wonderful with this software

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
John Dimiceli

Complete, unique tool

2020-07-15

ContentSquare has provided valuable insights to help inform us on conversion improvements and ideas for A/B testing.

Pros

Zoning analysis and session replay are great features with Journey analysis being a unique way to analyze our customer's journeys.

Cons

The learning curve was a little steep with training taking a bit of time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
JAMES KEARNS

James' Trade review for Boden

2020-06-26

Wish internal adoption was better - 30% due to tech integration issues, 70% due to internal challenges...

Pros

Journey mapper & in-browser tool to understand what's happening on the page

Cons

e-Training very clunky / not great page comparison not so helpful

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more