Adverity vs Y42 Comparison

Tableau

Google Data Studio

Zoho Analytics

Looker

Whatagraph

Funnel

Compare Adverity and Y42 based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More! 

Whatagraph is a marketing intelligence platform that connects, standardizes, and reports on multi-source marketing data in one place. It helps agencies deliver accurate, customizable reports at scale, and get actionable insights for growth. 

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time interactive dashboard reports that leverage data from multiple sources such as SQL databases and Google apps including Google Analytics, Google Sheets, Google Ads & YouTube

Adverity helps marketing and data teams in agencies and brands to tackle their data challenges and create successful, data-driven campaigns that will deliver a high ROI. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, and Dentsu.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Authentication

Auto Extraction

Automated Scheduling

Behavior Analytics

Big Data Analytics

Campaign Analytics

Campaign Management

Campaign Tracking

Charting

Cohort Analysis

Commenting/Notes

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable Dashboard

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Aggregation and Publishing

Data Analysis Tools

Data Capture and Transfer

Data Cleansing

Data Connectors

Data Dictionary Management

Data Discovery

Data Extraction

Data Import/Export

Data Integration

Data Management

Data Mapping

Data Migration

Data Quality Control

Data Replication

Data Security

Data Source Connectors

Data Storage Management

Data Synchronization

Data Transformation

Data Verification

Data Visualization

Data Warehouse

Database Support

Document Extraction

eCommerce Management

ETL - Extract Transfer Load

File Sharing

Functions/Calculations

Historical Reporting

Integration Management

Integrations Management

Job Scheduling

Key Performance Indicators

Keyword Tracking

KPI Monitoring

Lead Capture

Marketing Reports

Match & Merge

Metadata Management

Mobile Access

Monitoring

Multi-Campaign

Multi-Channel Data Collection

Multi-Channel Marketing

Multiple Data Sources

Performance Management

Performance Metrics

Predictive Analytics

Private Dashboards

Profitability Analysis

Public Dashboards

Publishing/Sharing

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Role-Based Permissions

Scheduled/Automated Reports

Scorecards

Search/Filter

Adverity

Web-based

Data Analyst

I like the possibility of having data from different Datasources in one system. You have a perfect overview of all your campaigns.

Data and PPC Campaign Manager

Terribly missing the option to send a chart from one riport to another.

Digital Client Service Manager

Adverity is easy to use and thus, makes everyday work much easier. Also the Support is awesome and helps creating what the Client needs.

Data Science Architect

Clean layout, good functionality and the largest number of native Marketing data connectors out of all competitors.

Principal Marketing Platforms Manager

Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.

Digital Manager

What I don't like is that there are often problems with data actuality. But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets.

We were facing the Problem that due to different Locations of the AdServers we had counting differences due to different time zones.

The new quick editor (filter, customize) buttons are really great to have.

Adverity screenshot: Select from 600+ datasources in Adverity across marketing, e-commerce, sales, finance, and more.

Adverity screenshot: Adverity's Smart Naming Conventions use machine learning prevent errors and improve data governance.

Adverity screenshot: Utilize a powerful gen-AI enrichment tool, transform your data using no-code enrichments, or create custom script data transformations. Popular data transformations include splitting columns, reformatting dates, matching and mapping data, and more.

Adverity screenshot: Proactively ensure high quality data with AI-powered data duplicates detection, custom data alerts, and more.

Adverity screenshot: Ensure quality and governance along the entire data pipeline. Establish a two-way connection to your favorite data destination or use our built-in data storage for immediate data exploration.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.

Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.

Zoho Analytics is a self-service BI and analytics platform that helps users get new insights from their business data.

Y42 is the only easy yet scalable data platform for loading, transforming, connecting, visualizing and sharing data, offering no-code & SQL.

The end-to-end tool is based on the client's own DWH and can be 100% UI-operated, making Y42 the solution of choice for many growing eCommerce and DTC brands.

Audit Trail

Customer Database

Information Governance

Master Data Management

Secure Data Storage

Self Service Data Preparation

Self-service Analytics

Single Sign On

SSL Security

Task Scheduling

Third-Party Integrations

Trend/Problem Indicators

User Management

Version Control

Data Specialist

Brilliant and ongoing support from the team, who is always interested and on top of any requests.

Founder

The probability of errors and failures happening in our processes of transforming and cleaning data is relatively high and there have been many issues with other tools we used for this task before.

I had a very pleasant experience with my customer success manager who helped me setting up my first daily revenue report. Great service on top of a very complete no-code software.

Head of Data & Analytics

The best feature is the interface itself. It works quite intuitive and feels seamless.

Analyst

Easy to set up data connectors and import various sources. As a total beginner to modelling and ETLs it was super easy to create the first joins and multiple transformations.

Missing a few integrations for instance before we can say this is the only data transferring tool we need. I know they are working on it.

Founder & Creative Director

I feel for many larger e-commerce companies, this maybe quite routine but as a scale up I was having a hard time finding these insights from Google Analytics and other tools I was using.

COO/CFO

Visualization and output works well but is still limited in terms of capabilities.

Y42 screenshot: Unparalleled transparency through data lineage (visualization of data flows)

Y42 screenshot: Multichannel alerts speed up incident resolution

Y42 screenshot: Drag'n'drop or SQL data modeling and transformation - up to you

Y42 screenshot: The world’s first Git engine that enables consistent version control in the browser and locally

Y42 screenshot: Quickly discover data assets in your organization and get their full context

Adverity vs Y42 Comparison

Adverity

Y42

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

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