Adverity Features


Competitor Feature Comparison

AB Testing
API
Access Controls/Permissions
Ad hoc Reporting
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Automatic Backup
Benchmarking
Built-In Database
Campaign Tracking
Channel Attribution
Collaboration Tools
Content Management
Customizable Branding
Customizable Dashboard
Dashboard
Dashboard Creation
Data Aggregation and Publishing
Data Analysis Tools
Data Connectors
Data Discovery
Data Extraction
Data Import/Export
Data Integration
Data Management
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Transformation
Data Visualization
Data Warehouse
Drag & Drop
ETL
Financial Reporting
Forecasting
Functions/Calculations
Job Scheduling
KPI Monitoring
Key Performance Indicators
Marketing Reports
Match & Merge
Metadata Management
Mobile Access
Mobile Dashboards
Multi-Channel Marketing
Multiple Data Sources
Non-Relational Transformations
OLAP
Performance Metrics
Predictive Analytics
Private Dashboards
Profitability Analysis
Public Dashboards
Purchasing & Receiving
Real-time Updates
Relational Display
Reporting/Analytics
Risk Alerts
Sales Reports
Scheduled / Automated Reports
Scorecards
Search/Filter
Simulation
Single Page View
Social Media Monitoring
Strategic Planning
Trend / Problem Indicators
Trend Analysis
Visual Analytics
Visual Discovery
Web Services
Website Analytics
Widgets
Visit WebsiteCompare App
AB Testing
API
Access Controls/Permissions
Ad hoc Reporting
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Automatic Backup
Benchmarking
Built-In Database
Campaign Tracking
Channel Attribution
Collaboration Tools
Content Management
Customizable Branding
Customizable Dashboard
Dashboard
Dashboard Creation
Data Aggregation and Publishing
Data Analysis Tools
Data Connectors
Data Discovery
Data Extraction
Data Import/Export
Data Integration
Data Management
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Transformation
Data Visualization
Data Warehouse
Drag & Drop
ETL
Financial Reporting
Forecasting
Functions/Calculations
Job Scheduling
KPI Monitoring
Key Performance Indicators
Marketing Reports
Match & Merge
Metadata Management
Mobile Access
Mobile Dashboards
Multi-Channel Marketing
Multiple Data Sources
Non-Relational Transformations
OLAP
Performance Metrics
Predictive Analytics
Private Dashboards
Profitability Analysis
Public Dashboards
Purchasing & Receiving
Real-time Updates
Relational Display
Reporting/Analytics
Risk Alerts
Sales Reports
Scheduled / Automated Reports
Scorecards
Search/Filter
Simulation
Single Page View
Social Media Monitoring
Strategic Planning
Trend / Problem Indicators
Trend Analysis
Visual Analytics
Visual Discovery
Web Services
Website Analytics
Widgets
Visit WebsiteCompare App
AB Testing
API
Access Controls/Permissions
Ad hoc Reporting
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Automatic Backup
Benchmarking
Built-In Database
Campaign Tracking
Channel Attribution
Collaboration Tools
Content Management
Customizable Branding
Customizable Dashboard
Dashboard
Dashboard Creation
Data Aggregation and Publishing
Data Analysis Tools
Data Connectors
Data Discovery
Data Extraction
Data Import/Export
Data Integration
Data Management
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Transformation
Data Visualization
Data Warehouse
Drag & Drop
ETL
Financial Reporting
Forecasting
Functions/Calculations
Job Scheduling
KPI Monitoring
Key Performance Indicators
Marketing Reports
Match & Merge
Metadata Management
Mobile Access
Mobile Dashboards
Multi-Channel Marketing
Multiple Data Sources
Non-Relational Transformations
OLAP
Performance Metrics
Predictive Analytics
Private Dashboards
Profitability Analysis
Public Dashboards
Purchasing & Receiving
Real-time Updates
Relational Display
Reporting/Analytics
Risk Alerts
Sales Reports
Scheduled / Automated Reports
Scorecards
Search/Filter
Simulation
Single Page View
Social Media Monitoring
Strategic Planning
Trend / Problem Indicators
Trend Analysis
Visual Analytics
Visual Discovery
Web Services
Website Analytics
Widgets
Visit WebsiteCompare App

Adverity Feature Reviews

19 reviewers had the following to say about Adverity's features:

Mona H.

One platform for a perfect overview

2019-10-04

Automated data connections help us save time for making reports and analyzing the data because all you need is one dashboard

Pros

I like the possibility of having data from different Datasources in one system.

Cons

Transformation scripts can be a little bit complicated in the beginning if you are not familiar with python, but there is many help from the support team.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Mona,

Thank you very much for taking the time to write us this great review. We truly appreciate your feedback.

Cheers,
Your Adverity team

Read more
Chanderdhar S.

Advanced ETL tool

2019-11-12

Collect data from multiple data sources and store them in a warehouse.

Pros

Scheduled extraction with import reports.

Cons

Repeated schema mapping for new data streams.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team.

Cheers,
Your Adverity team

Read more
Ozgur A.

Marketing Tool

2019-10-01

Reporting is going to be automated after we as a company decide what should we have in our general reports.

Pros

The ability to merge the data and visualize it in terms of marketing professional vision

Cons

Adverity was my first data visualization tool to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Ozgur,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

Read more
Chander Dhar S.

Best ETL tool for Ads platform

2019-11-13

Aggregating multiple ads platform to one data warehouse.

Pros

connectivity with every ad platform and keeping the record of extracts and import is amazing.

Cons

Would be better if there is more default schema mapping.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Chander,

Thank you for this amazing review.

Cheers,
Your Adverity Team

Read more
Anonymous
(E-Learning company, 501-1000 employees)

Extremely customizable and powerful tool for marketing data automation, with a steep learning curve

2019-11-22

Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity.

Pros

Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits. 2.

Cons

Learning curve is substantial - understanding the logic of the product takes time and some technical skills.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Thank you for taking the time to write us this great review!

Cheers,
Your Adverity team

Read more
Adam M.

Great Data Management

2019-11-14

It is really useful having all our data in one place enabling us to easily export our data into the data reporting software of our choice.

Pros

While I love having our data in one place.

Cons

Uploading files manually can be a bit finicky some times, requiring your data in a very specific format.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Adam,

Thanks a lot for taking the time to write us this great review.

Cheers,
Your Adverity team

Read more
Viktor G.

Simple and great for data management

2019-11-14

We use it for the following tasks: campaign monitoring, optimization and reporting, comparison to media plans.

Pros

Very flexible tool for wide variety of marketing needs and easy to integrate new API connections.

Cons

Some features are very complex and hard to fully recognise the possibilities and the documentation has to be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Thank you for the great review, Viktor!

Cheers,
Your Adverity Team

Read more
Todd M.

Marketing Data and ETL Made Easy

2019-11-13

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients.

Pros

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

Cons

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Thank you very much for this great review, Todd!

We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

Cheers,
Your Adverity Team

Read more
Edina M.

Adverity Review

2019-11-15

The time we used up for creating such "primitive" reports can be used for much important and high value tasks.

Pros

From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

Cons

At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Edina,

Thank you very much for taking the time to write us this great review.

Cheers,

Your Adverity team

Read more
Günther D.

Complex data streams, displayed clear

2019-12-05

Overall it's a helpful tool which can save you a lot time when it's set up & working correctly.

Pros

I like the UI, the modularity + the simplicity of changing/editing things.

Cons

But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi there,

Thank you for this great review and constructive feedback on our product.

Best,
Your Adverity team

Read more
Jenny P.

Helpful tool to analyse the campaign and bring together all the data

2019-11-21

We were facing the Problem that due to different Locations of the AdServers we had counting differences due to different time zones. Adverity was keen on solving the Problem as fast as possible - worked out great.

Pros

Adverity is easy to use and thus, makes everyday work much easier.

Cons

Even the widget campaign reporting still often shows some bugs. Dashboards must be double checked before sharing with external People.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Jenny,

Thank you very much for taking the time to write us this amazing review. We are happy to hear that we make every workday much more easier for you.

Cheers,
Your Adverity team

Read more
Nick S.

Great product for media agencies

2019-11-25

They have provided solid support, adding in API functionality with quick turn-around.

Pros

Clean layout, good functionality and the largest number of native Marketing data connectors out of all competitors.

Cons

The documentation could use some clean up and additional pages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Nick,

Thank you very much for your kind words. We appreciate your honest feedback on our product.

Cheers,
Your Adverity team

Read more
Stefan G.

Daily Monitorinig

2019-11-18

Pros

Building Dashboards on Adverity Insights, sharing Dashboards with my clients, exporting widgets for presenations, good & fast support.

Cons

Setup in Adverity Insights isn´t that easy. You´ll need some time to setup your first client.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Thank you for this great review and constructive feedback on our product, Stefan!

Cheers,
Your Adverity Team

Read more
Esther M.

Great data solution

2019-11-18

Adverity has massively increased what it offers since my team started using it, and was fundamental in a project my team worked on last year.

Pros

Adverity has a vast selection of datasources and API connections, offering a broad range of data.

Cons

It can be hard to get the best support. Some people on the support team are fantastic, but it is hard to get consistent support form the same people who know and understand out types of issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Thank you for taking the time to write us this amazing review, Esther!

Cheers,
Your Adverity team

Read more
Rahad M.

Good Data Management

2019-11-19

Pros

- Variety of different connectors to choose from - Able to help by implementing connectors that are not on there at the moment - Platform interface very easy to use - Data transformation tool is very useful and effective

Cons

- Documentation could be improved - Communication between Adverity and us should be improved

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Rahad,

Thanks a lot for taking the time to write us this great review.

Cheers,
Your Adverity team

Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

1,5 year experience in Adverity.

2019-11-15

Overall it is a fast-evolving useful ETL system with great Insights platform

Pros

We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.

Cons

Our work would be a lot easier if our campaign managers could edit the text widgets.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi there,

Thanks a lot for taking the time to write us this great review.

Cheers,
Your Adverity team

Read more
Nicholas W.

Datatap - Good Product, improving all the time

2019-11-18

Pros

API manager is full of features, designed in a very smart way. good daily performance.

Cons

it can be hard to find the location for what i need with all the options such as tabs, sub menus, organisations and varied buttons

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Nicholas,

Thank you very much for taking the time to write us this great review and constructive feedback on our products.

Cheers,
Your Adverity team

Read more
Rajesh S.

Pain relief

2019-11-18

Pros

There is no issue around API management as they handle any changes etc..

Cons

Need to interact with the API to do any useful failure or performance monitoring.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Rajesh,

Thanks a lot for your kind words. We appreciate the time you took to write us this great review.

Cheers,
Your Adverity team

Read more
Calin B.

Fantastic product

2019-12-02

With adverity we do not to spend a lot of hours on coding but we can use their premade solutions.

Pros

I enjoy using adverity for it`s big variety of API. It makes it so easy and sales a lot of development time.

Cons

I would like to have more guides and handbooks.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Adverity


Hi Calin,

Thank you for this excellent review!

Best,
Your Adverity team

Read more