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Funnel vs Improvado Comparison

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Overview

Funnel takes messy, siloed data from 500+ platforms and automatically make it Business-Ready. Fully harmonized, always accessible,...

Improvado is a marketing data aggregation tool which allows users to connect a range of marketing platforms and business...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$499.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$1000.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.6

(12)

5

4

3

2

1

7

5

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

4.5

(17)

5

4

3

2

1

11

5

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software.
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
Super flexible, lots of features, provides specific and reliable data. Great customer support as well.

Pros

Lawrence from the Improvado team was wonderful and great to work with.
The platform is straight forward to get the hang of and the support team are excellent for any queries.
In addition to all this, they have an excellent support staff.

Cons

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data.
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Cons

Sometimes the connection lost and it's hard to find where.
Customization options are limited beyond what is needed for my company.
Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.
  • Vendor responds to reviews
  • Last review4 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features12
  • API
  • Automatic Notifications
  • Budget Control
  • Business Intelligence
  • Client Portal
  • Consolidation / Roll-Up
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Performance Reports
  • Pipeline Management
  • ROI Analytics
  • Real Time Analytics
  • Real Time Comparisons
  • Reporting & Statistics
  • User Management
  • Total features14
  • API
  • Automatic Notifications
  • Budget Control
  • Business Intelligence
  • Client Portal
  • Consolidation / Roll-Up
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Performance Reports
  • Pipeline Management
  • ROI Analytics
  • Real Time Analytics
  • Real Time Comparisons
  • Reporting & Statistics
  • User Management

Integrations

  • Total integrations9
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations28
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Funnel vs. Improvado

See how Funnel and Improvado stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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