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Funnel vs TapClicks Comparison
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Overview
Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.
TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies,...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
400
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Tableau connector is really the top pick for me among the new features added. Knowledge base is good and the support team has been excellent in their quick response time and resolution time.
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software.
Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
Pros
The team is great and super responsive. We appreciated all of the hand holding and training to get us going.
The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but.
I am very happy working with TapClicks and I hope they continue to come up with more features, integrations, and tools to continue to improve the user's experiences.
Cons
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data.
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Cons
Again, getting data set up correctly to work well with TapCLicks is annoying. It stops us from using TapClicks more.
The discrepancies in data from Google and Facebook with TapClicks is unacceptable. We rely on tapclicks to be accurate.
When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.
Key features
- Total features68
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Approval Workflow
- Audience Targeting
- Benchmarking
- Brand Management
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Channel Management
- Charting
- Client Management
- Collaboration Tools
- Content Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Digital Asset Management
- Display Ad Management
- Document Management
- Drag & Drop
- ETL
- ETL - Extract Transfer Load
- Event Triggered Actions
- File Sharing
- Forecasting
- Functions/Calculations
- Goal Setting/Tracking
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Management
- Marketing Reports
- Match & Merge
- Metadata Management
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Multiple Data Sources
- Pageview Tracking
- Performance Management
- Performance Metrics
- Private Dashboards
- Profitability Analysis
- Project Management
- Public Dashboards
- ROI Tracking
- Real Time Analytics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Monitoring
- Strategic Planning
- Summary Reports
- Task Management
- Threat Protection
- Time on Site Tracking
- Trend/Problem Indicators
- Visual Analytics
- Visual Discovery
- Website Analytics
- Widgets
- Total features76
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Planning
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Approval Workflow
- Audience Targeting
- Benchmarking
- Brand Management
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Channel Management
- Charting
- Client Management
- Collaboration Tools
- Content Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Security
- Data Source Connectors
- Data Storage Management
- Data Synchronization
- Data Transformation
- Data Visualization
- Digital Asset Management
- Display Ad Management
- Document Management
- Drag & Drop
- ETL
- ETL - Extract Transfer Load
- Event Triggered Actions
- File Sharing
- Forecasting
- Functions/Calculations
- Goal Setting/Tracking
- Job Scheduling
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Lead Management
- Marketing Reports
- Match & Merge
- Metadata Management
- Monitoring
- Multi-Account Management
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Multiple Data Sources
- Pageview Tracking
- Performance Management
- Performance Metrics
- Private Dashboards
- Profitability Analysis
- Project Management
- Public Dashboards
- ROI Tracking
- Real Time Analytics
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Self Service Data Preparation
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Monitoring
- Strategic Planning
- Summary Reports
- Task Management
- Threat Protection
- Time on Site Tracking
- Trend/Problem Indicators
- Visual Analytics
- Visual Discovery
- Website Analytics
- Widgets
Integrations
- Total integrations18
- GitHub
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Jira
- Mailchimp
- Meta for Business
- Microsoft Excel
- MySQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
- Total integrations47
- GitHub
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Jira
- Mailchimp
- Meta for Business
- Microsoft Excel
- MySQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Xero
- Zapier
- Zendesk Suite
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