Funnel Features

Funnel

Advertising Analytics Platform for Online Marketers

4.62/5 (13 reviews)

Funnel Feature Summary

  • Automatic cost data from any paid traffic source
  • Grouping of ad accounts
  • Cost of traffic channels attributed to GA transactions
  • Cross channel analytics
  • Reports for teams or clients
  • Automatic synchronization of data
  • Customizable dashboards
  • Automatic currency conversion
  • Cost upload to Google Analytics
  • API - one API to all ad platforms

Competitor Feature Comparison

API
Activity Dashboard
Budget Control
Campaign Analysis
Charting
Consolidation / Roll-Up
Customizable Branding
Customizable Reporting
Dashboard Creation
Data Connectors
Data Import/Export
Data Mapping
Data Synchronization
Data Visualization
Performance Metrics
ROI Analytics
Real Time Analytics
Single Sign On
Widgets
Visit WebsiteCompare App
API
Activity Dashboard
Budget Control
Campaign Analysis
Charting
Consolidation / Roll-Up
Customizable Branding
Customizable Reporting
Dashboard Creation
Data Connectors
Data Import/Export
Data Mapping
Data Synchronization
Data Visualization
Performance Metrics
ROI Analytics
Real Time Analytics
Single Sign On
Widgets
Visit WebsiteCompare App
API
Activity Dashboard
Budget Control
Campaign Analysis
Charting
Consolidation / Roll-Up
Customizable Branding
Customizable Reporting
Dashboard Creation
Data Connectors
Data Import/Export
Data Mapping
Data Synchronization
Data Visualization
Performance Metrics
ROI Analytics
Real Time Analytics
Single Sign On
Widgets
Visit WebsiteCompare App

Funnel Feature Reviews

13 reviewers had the following to say about Funnel's features:

Anonymous
(Airlines/Aviation company, 51-200 employees)

Solid Application To Get Your Data In The Right Places

2020-02-25

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Amaury Guenant

Easy to use. Huge time saver for uploading cost data into Google Analytics.

2018-03-22

Cost data upload into Google Analytics is now much easier

Pros

Moreover the list of advertising networks that have the API connection with Funnel is huge!

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

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Mark Bosold

Funnel is one main success factor for our BI stack

2020-06-17

Dealing with API advertising data can be tricky and time consuming.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

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Mikko Vaitti

Great combination of customisability and ease of use

2018-03-16

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.

I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

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Miguel Ángel Blanco

Great tool, great team!

2021-01-19

Great experience and saving hundreds of hours/month. Great team!

Pros

Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Useful data integration tool

2019-04-23

Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process

Pros

Has saved us many hours of data reconciliation and input without high cost .

Cons

Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alexander Folcker

Happy user of Funnel

2015-09-17

The best of it all, there's no need for importing cost data into Google Analytics anymore.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
James Nellany

Fantastic Product, meets our needs perfectly

2021-02-16

Pros

Funnel.io is a fantastic tool for getting third party marketing data into our internal systems.

Cons

Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jorge Mena Sauterel

Excellent tool for merging marketing channels and create connections for reporting.

2018-03-21

Pros

Flexible, it supports many exports and Marketing channels.

Cons

Add either more design or be able to create special reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thanks for your kind review Jorge! It's nice to hear that you find Funnel and our support so useful.

We continuously improve the tool so your feedback regarding the Data Explorer is really valuable. Please continue to reach out if you have any suggestions of what we can improve.

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Marek Kobulský

funnel.io enables us to get daily cost data for every country we operate in and every channel we use

2018-03-19

cost data all in one place

Pros

The best feature is BigQuery data export, where we can analyse it much further.

Cons

It enables us to truly apply data-driven marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it.

Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!

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Grace Cheng

Pretty good overall

2018-03-30

Pros

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Cons

Processing time can occasionally be a little slow, and there some minor limitations on data presentation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Carrie Wagner

Overall, I have had a very positive experience working with Funnel.

2018-03-25

Pros

The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs.

Cons

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Funnel


Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.

As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

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Cassie Rivard

Keep Connected with Funnel!

2018-02-11

Pros

This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.

Cons

Can sometimes have a slower processing time but otherwise nothing negative to say about this product!

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more