Funnel Features

Funnel

Advertising Analytics Platform for Online Marketers

4.8/5 (10 reviews)

Funnel Feature Summary

  • Automatic cost data from any paid traffic source
  • Grouping of ad accounts
  • Cost of traffic channels attributed to GA transactions
  • Cross channel analytics
  • Reports for teams or clients
  • Automatic synchronization of data
  • Customizable dashboards
  • Automatic currency conversion
  • Cost upload to Google Analytics
  • API - one API to all ad platforms

Business Intelligence & Analytics Feature Comparison

Most popular features of all Business Intelligence & Analytics apps

API (115 other apps)
Activity Dashboard (83 other apps)
Ad hoc Reporting (57 other apps)
Business Analysis (39 other apps)
Business Intelligence (89 other apps)
Charting (68 other apps)
Customizable Reporting (63 other apps)
Dashboard Creation (71 other apps)
Data Filtering (54 other apps)
Data Import/Export (64 other apps)
Data Visualization (87 other apps)
Drag & Drop Interface (46 other apps)
Graphical Data Presentation (41 other apps)
Monitoring (58 other apps)
Real Time Analytics (76 other apps)
Real Time Data (59 other apps)
Real Time Reporting (46 other apps)
Reporting & Statistics (62 other apps)
Third Party Integration (51 other apps)
Visual Analytics (83 other apps)

Funnel Feature Reviews

10 reviewers had the following to say about Funnel's features:

Alexander Folcker

Verified Reviewer

Happy user of Funnel

2015-08-05

The best of it all, there's no need for importing cost data into Google Analytics anymore.

Pros

Automatic import of cost data for additional channels outside of Google Adwords

Cons

Cost data from all online marketing channels are not available yet.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
Helpful?   Yes   No

Response from Funnel AB


Hi Alexander! Thank you for your review. Regarding your comment about the availability of marketing channels I'm happy to inform you that we will integrate with every online marketing channel our customers request. Just ping us and we'll make sure you can get cost data from all the marketing channels you use.

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Mikko Vaitti

Great combination of customisability and ease of use

2018-03-16

Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros

Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons

Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.

I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!

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Alexander Folcker

Happy user of Funnel

2015-09-17

The best of it all, there's no need for importing cost data into Google Analytics anymore.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Amaury Guenant

Easy to use. Huge time saver for uploading cost data into Google Analytics.

2018-03-22

Cost data upload into Google Analytics is now much easier

Pros

Moreover the list of advertising networks that have the API connection with Funnel is huge!

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

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Jorge Mena Sauterel

Excellent tool for merging marketing channels and create connections for reporting.

2018-03-21

Pros

Flexible, it supports many exports and Marketing channels.

Cons

Add either more design or be able to create special reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thanks for your kind review Jorge! It's nice to hear that you find Funnel and our support so useful.

We continuously improve the tool so your feedback regarding the Data Explorer is really valuable. Please continue to reach out if you have any suggestions of what we can improve.

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Marek Kobulský

funnel.io enables us to get daily cost data for every country we operate in and every channel we use

2018-03-19

cost data all in one place

Pros

The best feature is BigQuery data export, where we can analyse it much further.

Cons

It enables us to truly apply data-driven marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Funnel


Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it.

Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!

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Grace Cheng

Pretty good overall

2018-03-30

Pros

Super flexible, lots of features, provides specific and reliable data. Great customer support as well

Cons

Processing time can occasionally be a little slow, and there some minor limitations on data presentation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Carrie Wagner

Overall, I have had a very positive experience working with Funnel.

2018-03-25

Pros

The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs.

Cons

While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No

Response from Funnel


Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.

As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!

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Cassie Rivard

Keep Connected with Funnel!

2018-02-11

Pros

This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.

Cons

Can sometimes have a slower processing time but otherwise nothing negative to say about this product!

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Software Advice
Helpful?   Yes   No
Read more
Rolland Parnell

Verified Reviewer

Keep an eye on your customers actions

2018-05-20

Pros

The very first thing that catches your eye is definitely the biggest number of possible integrations that I have ever seen.

Cons

I think that for the highest level of clients(big enterprises etc) must be created some special channel of communication with the technical team and this moment also have to exist in the proposal of the most expensive offer of this company.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more