Most popular features of all Business Intelligence & Analytics apps
13 reviewers had the following to say about Funnel's features:
Pros
The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more.
Cons
Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
Cost data upload into Google Analytics is now much easier
Pros
Moreover the list of advertising networks that have the API connection with Funnel is huge!
Cons
I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.
Dealing with API advertising data can be tricky and time consuming.
Pros
Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software
Cons
No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.
Much faster, simplified and consistent tracking and reporting of digital marketing performance.
Pros
Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.
Cons
Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Thank you for a great review Mikko! I'm very happy to hear that you find custom dimensions and metrics helpful when visualising your data! We will actually improve these features even more during the year to allow for an easier and more flexible grouping of data.
I will make sure to forward your comments about the visualisation limitations to our Product team. We are constantly improving the product in all different areas, so this feedback is very valuable for us. That being said, I'm happy to hear that you have been able to come up with your own workarounds, and yes, sometimes less is more!
Great experience and saving hundreds of hours/month. Great team!
Overall a very useful tool which has easily paid for itself in reduced manual data handling - flexible on data integration and reasonable functionality for reporting on process
Pros
Has saved us many hours of data reconciliation and input without high cost .
Cons
Although we receive notifications of individual errors on download sources - we didn't seem to receive notification when we had brief but complete outage on data
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
Funnel.io is a fantastic tool for getting third party marketing data into our internal systems.
Cons
Sometimes a report/ field is not available, but that's often due to it not being available in the 3rd party marketing partner's API. Funnel are constantly adding new reports and fields when they do become available.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
Flexible, it supports many exports and Marketing channels.
Cons
Add either more design or be able to create special reports.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Thanks for your kind review Jorge! It's nice to hear that you find Funnel and our support so useful.
We continuously improve the tool so your feedback regarding the Data Explorer is really valuable. Please continue to reach out if you have any suggestions of what we can improve.
cost data all in one place
Pros
The best feature is BigQuery data export, where we can analyse it much further.
Cons
It enables us to truly apply data-driven marketing.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Thank you for the review Marek! I'm happy to hear that you find the amount of data sources satisfying. We are always open to discussing other types of data sources as well (not only advertising channels), so let us know if you have anything more in your marketing data stack that you would like into Funnel and we can look into it.
Also, you know that you always have free support as a customer, so please reach out if you have any questions about the interface. Thank you!
Pros
Super flexible, lots of features, provides specific and reliable data. Great customer support as well
Cons
Processing time can occasionally be a little slow, and there some minor limitations on data presentation
Rating breakdown
Time used: Less than 6 months
Frequency of use: Weekly
Pros
The widgets have a ton of flexibility, and I've been impressed with how many options we have for charts and graphs.
Cons
While Funnel has a ton of flexibility, I'd love to see Funnel implement unique metrics (metrics that can't be stored by day) as there are a handful of metrics our clients want to see in their Funnel dashboards but aren't available.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Hi Carrie, thank you for your kind words! We are very happy to hear that you find Funnel so useful and flexible.
As you mention we are not able to import unique metrics as of now. That being said, I'll make sure to forward your request to our Product team and hopefully we will see these metrics in the tool in the future!
Pros
This product allows our company to create, edit, and share reports with necessary team members to keep everyone on target.
Cons
Can sometimes have a slower processing time but otherwise nothing negative to say about this product!
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
