Google Analytics 360 vs Microsoft Power BI Comparison

Lo fácil que es de usar, todo muy visual y muy cómodo. Permite de una forma muy visual obtener conclusiones que te ayuden en tu planificación.

Por ponerle una pega, sería el precio. Es cuanto a los resultados obtenidos es muy similar al power bi de Microsoft que empleaba en mi anterior empresa.

automatic creation of the basis of the chart the slice and dice would give you an idea of what actions you need to take for your business daily basis.

Lot of data prep was needed before integration with Power BI

Very easy to use compare to Microsoft BI and others.

There is nothing that I can think of to dislike this platform.

I feel like this is the only application that can track web traffic accurately. This is surely a great addition for marketing folks.

The development of a dashboard for monitoring the KPI is not similar. Instead it has to be integrated with Applications like Power BI or Tableau

Google analytics has a great admin dashboard where you can browse through and see your data visualizations with ease. This is the best tool for mobile and web apps. Very simple to setup and requires no additional hardware.

The amount of data sources that Google Analytics offers is not as robust as software like Tableau or Microsoft Power.

Intelligent program for website and mobile phone app analytics.

Consumer support is unpleasant. Too many adds or advertising hinders progress of the client. Too much outsourcing of service for professional growth of clients

The biggest pro in my experience is how well the data is structured and how you can aggregate it using BI tools.

Takes some time to understand how to measure and read the data, other than that not many cons to add.

The nicest thing for Google Analytics is that it's a one-stop-shop that does everything you reasonably need and integrates smoothly with more or less everything.

The two things we like least about Google Analytics 360 are the lack of customizability beyond what's already built in and the time-to-time change of fundamental stuff like the terms of use, api, UI, and so on that force you to adapt again or miss a useful feature.

Provides the ability to analyze customer behavior

Takes time to fully understand and harness its power

The sheer power of the data is pretty staggering

For a google product, the UX remains cluttered and unfriendly especially for new users. Better onboarding would help.

Every single business should use Google Analytics to understand its customers. The tool provide tracking that allows you to know your customers' behaviours in your website. It's critical to drive growth!

The integration with Google Data Studio is still poor. If it could be more friendly, it will help users/admins to use it instead of another BI tools.

The dashboard is very intuitive to use and contains useful information like page hits, unique hits, time of day, location data, hit form (mobile vs pc, etc.).

Did not have the ability to drill down and create deeper reports. Not as robust as a Tableau or BI program, but then again it's not as expensive.

+ Data at your fingertips + Set custom goals for purchases/site visitors + Traffic sources are totally itemized

- Very complex to learn - Doesn't provide much on-its-face value to people who aren't "data people". Not a huge concern but other (probably more expensive) solutions will make the data more friendly.

Easy to set up and the widely adopted in the industry so it's easy to find help articles or "experts" to help with implementation and reporting.

Lacks a ton of power features that something like an Amplitude or Full Story can provide.

You get full insights from your website, it’s easy to set up. If you know how to, you can get really powerful data, conversion rates, ROI.

The tool it’s hard to use. To be a power user you might have to take some courses.

My usage of Google Analytics is very basic, and what has been most useful is seeing user engagement, and pages viewed. Not sure if there are other free software options out there that could do this better.

Complicated interface, and lots of information that is not really useful or pertinent to my needs. Also, wish there was more info about where users were coming to the site from and more info on active users.

One of the strongest draws to Google Analytics is the ability to see data sets such as unique visits, from what demographic, what links they clicked, and the overall habits of users when visiting your domain. This allows you to curate content to better suit the needs of the average visitor, thus optimizing their experience and making it easier for new visitors to find essential information or products.

Google often updates its interface and sometimes it can get confusing when a function you're traditionally using in one way gets re-categorized and moved. This can interrupt workflow briefly, but usually the updates are overall for the betterment of platform.

Google Analytics provides everything you could want in site performance measurement. The metrics and different ways to visualize them are truly astounding and actually fun to use! Our site has improved drastically from the insights Google Analytics has provided.

The learning curve is steep, and the online tutorials are helpful but time consuming to go through. The actual settings of the profile are very important and we did not figure out what the proper settings were for our particular business for quite a few months.

It has the power to go deep inside the data analysis in a very simple and easy manner.

The cons is sometimes when a bunch of things are done together there comes the confusion of missing things together

Analytics is a staple for all websites and every product person should be certified (its free) to analyze the data. You get rich information about the views and sessions, as well as any referral information. Easily see how users interact and move throughout your site.

It takes time to set up properly and understand its true power. There's a learning curve with this software.

The tools with google analytics are very powerful and allow me to better understand customers who enter the website

It is sometimes hard to figure out what metrics are the most important and impactful and it would be nice if dashboards would be more useful without customization

This software is totally free by google. Google also provide free courses from beginners to advance power users certificates.

This tool is my personal favorite, all features are useful. According to my opinion there is not any bad impact on website.

I love how easy works! One could access all the customer data, as well as your campaign results. Also, how you could customize your graphics, and monitor your efforts closely (monthly, weekly or bi-weekly) from your account.

The bidding! Sometimes is a bit confusing, but I'm still learning.

Google Analytics 360 is very powerful for businesses, allowing companies to measure the successes of their overall website activity.

Google Analytics 360 is very confusing to use and complicated to navigate. I really get lost in the software and would love more live, human support, demos, etc.

Best web analytics tool i’ve ever used. It was used to analyzed e-commerce web traffic, performance of various marketing campaigns, and gathering insights of user behavior. Extremely useful tool.

I wish it took less performance power from the website when implemented. Although I think it’s the best in the market.

Integration with other third party software like Google Analytics, etc.

Hard to learn DAX which is the core of Power BI

Easy to generate user friendly visualizations that would otherwise be a nightmare to describe. Excellent Third Party Linking Great Online Community for finding support and other great ways of using the tool.

Uses connectors that could be hit or miss. In my case took me several times to connect Google Analytics to Power Bi due to connector not working as should.

Power BI's power (to me) is its ability to integrate with other Microsoft 365 products. You can literally create a secure, closed-loop data environment. Plus, creating charts and tables is very straightforward - once you've set up your environment.

The only cons would be the lack of real-time data source refreshes and sometimes the interface isn't very intuitive in terms of defining and setting up new projects.

Easy and simple to use Cheaper than others Have Microsoft excel integration which makes easier to understand for the people who already had the knowledge of excel. We can use custom Visualizations Provide regular updates by considering the suggestions given by the user community. Easy to understand. Anyone who is having average excel skills can start using power bi.

We can't connect power bi with Google sheets whereas other business analytics tool can. For 3rd party web sources there is lack of data sources. Power bi service layout which Microsoft recently changed

It's usable and allow the new way of managing data for Bussines decision. The good figure is also the direct connection with different DB's.

The least likable things is so flexible at times it can be hard to narrow down how to show a particular data set. It is not as intuitive as it could be navigated.

It is a great software to handle large data and create data relation between different data sources

Cross-platform feature. Currently, you only can run Power BI on windows computers. On Mac you need to use Parallels or Bootcamp to load Power BI

I have been using Power BI for a long time now and I love it. The software is easy to use, affordable, and very powerful. You can create beautiful visualizations with the data you have collected from your enterprise or web analytics tool like Google Analytics. It's super easy to set up as well! If you are looking for an amazing analytics tool that will help you make better business decisions than Microsoft Power BI is definitely the right choice for you!

If only there was more dashboard and various types of import options for data. It would have been great.

Ease of use - can use excel to just get familiarized. great analytics - can use different data sources. This was as add on to our existing SAS and SSRS reporting.

need to purchase individual licenses for folks who need to tweak it. Does not support subscriptions unless you have a premium license.

The capability to connect with different kind of data sources, different file types supported to import/export and the versatility of the visualization components. Those makes Power BI a complete suite to enhance business through the analytics

Sometimes its complex to build dashboards with lots of filters/options. And connect data between them. But it is only take time to analyze and structure all data in the best way.

Creation of Analytics report, build business intelligence report, interactive reports with visual analytics, dashboards in my workspace.

The user interface is very bulky, complex in nature.

1. Collecting user analytics on UI interactions and events 2. Collect marketing analytics data for product enhancements 3. Customizable dashboards

1. Initial learning curve 2. Mac compatibility issues

Regular releases keep this young product fresh and evolving. Even though it is cloud based it is still possible to access on premise data sources using 'gateway' software.

It offers a free version to get started but to unlock sharing and collaboration you must upgrade to the paid version.