Google Analytics 360 vs Pendo Comparison

The ease of tracking where most of the user traffic is and being able to track clicks The ease of collecting feedback about certain features in our product

Figuring out how to set things up is a little confusing.

Pendo takes product analytics and guides out of the hands of engineering.

Wish they had better analytics calculations

Pendo was super-simple to setup, gave us great analytics and data on our customer behavior, confirmed suspicions we had about our product, dispelled myths and tribal knowledge we shouldn't have believed in, and is allowing us to build targeted help within our product that's context sensitive... all without making any code changes whatsoever. It's empowered our product management group and UX group, and I couldn't ask for more. I will use Pendo on every product I ever release from now on. Way to go, team!

The segmentation features are fantastic, but it'd be nice to have a bit more control over grouping of multiple accounts into customers or "organizations" since we sell enterprise SaaS. It'd be nice also to have more control over filtering out or segmenting internal user activity vs. external - filtering by IP is tricky when staff work from home.

I couldn't live without Pendo Feedback now that I've been using it. It makes collecting and organizing product feedback and feature requests so easy and I love how visible it is to the whole organization. I'm the only Product Manager at our company so having tools to help automate and organize product requests for all of our products is a life saver. I also really appreciate how easy it was to setup usage analytics and how little engineering effort it took. Since it has been setup, I haven't needed engineering for anything related Pendo and can do everything on my own.

No complaints or major issues with their analytics or feedback products.

The ability to engage users in the product with several different features is really ideal. Users don't have to leave the site to get information they need or information we want them to have/know.

I wish there were more details/instructions on how to build reports for analytics.

Great analytics and pop up creatability that makes for tracking

The software is great and I have no issues

Really like the analytics around device usage and the graphical reports.

Not all that intuitive to navigate without a bit a of training. We also have found it somewhat solo.

Pendo gives you a quick look at how your software is being used. One feature we like is the in-app messaging. Now, instead of relying on low email open rates, we can reach all logged in users.

The web and mobile versions are very different. The web is great but the mobile lacks some of the power features.

I like the ability to make onboarding tooltips and tours for new users

I feel some features are missing when compared to Intercom

My favorite things about Pendo is creating interactive guides to help people understand how to use our product. This onboarding helps drive a lot of "no touch" sales and the guides are intuitive to create. The NPS is also great to get a status quo on how our users are enjoying the product.

I wish it was a bit easier to navigate the analytics of the guides. It is also tough to keep the guides active and working properly when you are releasing new features in your product, which skews the analytics if one guide step does not show and stops the guide.

Extremely easy to integrate with an existing app and setup analytics with the click on few buttons.

The setup gets a bit tricky if the configuration for Pendo servers (to which the data is published) have to be changed.

It's so easy to learn and you get valuable insights into your own software right away!

Some parts of our application are not able to be set up for analytics - that is not Pendo's fault at all, but results in some missing pieces.

This is exactly what we needed to get started with our user onboarding and tracking analytics. They do things very well in both areas

The price, for being a small team a month is a rediculous starting price for something like pendo. I love the people we've worked with over there but with a company as large as this.

Ease of use of the tool and focus on user experience while still providing the analytics and user adoption features I was looking for.

there is no ability to customize the data visualizations (charts)

I love the flexibility of the product combined with the customer support and community that help inspire and create the in-app help I'm working on for my company. Plus, I only had to request a few minutes of my dev team's time to get up and running. From there on out, I'm able to take control of how, when, and where my in-app help displays. The depth and breadth of the user analytics we're able to pull out of Pendo help every team in our company from marketing to design to customer support.

It's easy to get started, but you realize very quickly that HTML/CSS/Javascript experience is needed to do anything more complex (at least until they come out with new features, which they seem to do very regularly and with customer input).

Pendo is built for product teams and provides a real solution to what I consider User Behavior Analytics, Qualitative + Quantitative Insights. The best part its super easy to get up and going, minimizes my development and implementation efforts. I have been able to train my Product Managers and UX Designers/Researchers in how to Tag, Generate Reports in less then 1 hour. Pendo makes Analytics easy...

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I must say not much I do not like about the software. The pricing model which is based on monthly active users can get costly if you have millions of users, so it's not ideal for putting Pendo on your marketing or lead pages, its best used within your application after users sign in.

The retroactive analytics feature is very useful to look back on features we forgot to tag. I also like how easy it is to deploy guides and tool tips.

This might just be a problem on our side, but tagging elements doesn't seem to work as well on single page apps. We're having issues with it catching clicks on certain elements.

The ability to collect all kinds of user application data and run reports and visualizations to quickly understand which users are in the platform and exactly what pages they are engaging in on, including duration. I have also leveraged the API connection to tie visitor reporting data to our disparate systems for better automating services. API docs were easy and useful! Account managers and support reps are incredibly amicable as well!

The support and script is very much DIY. They pass you the code and it's up to your team to ensure it's been installed correctly. We had issues with our script at one point and the support was only able to get us so far.

We use this software mainly for page tracking and survey implementation. It's intuitive and easy to use.

It's not as granular as I'd hoped it would be in its metrics. What it lacks in depth, it makes up for with style.

Pendo's ability to track all events regardless of our employees tagging them makes it extremely powerful if you don't have a dedicated analytics teams thinking about all of the possibilities in a complex web application.

Analytic feature set is a bit behind some of the leaders but I see Pendo catching up soon.

Love all the features and analytics available as it enables us to facilitate an easier onboarding/learning experience for those using our product but also provides us with invaluable information on how users are actually using it.

Not the easiest or UI when developing walkthrus. This is a bit cumbersome. Because this process isn't intuitive requires a bit of a steeper learning curve than necessary.

I love that Pendo gives me the opportunity to do so many important tasks that I would otherwise need development resources to accomplish. It helps me make better product decisions and stronger product releases.

I'd like to see segment management elevated. It's easy to lose track of segments across large teams and it's hard to test what particular users will see. This is important both when you have a lot of potential guides that a given user would see or when you have certain users who you want to make sure are NOT seeing certain guides. I always feel a little unsure what will happen. Additionally, I would like segment rules to be reusable because I sometimes set up the same segment rules over and over again.

I really like that Pendo has great out of the box API integrations that has been helpful for creating and publishing interactive digital guides and materials for our customers, which really enhances the digital content delivery experience and overall web experience.

The process of implementing advanced web analytics tracking and advanced heat map reporting had been initially challenging and time consuming for our team to figure out all of the intricacies and steps involved to set up a deploy from the get go.

This software is incredibly robust and easy to use. Usually you have to trade one for the other, but not with Pendo. I am able to easily get behavioral analytics as well as launch in-app guidance with the click of a button!

We are a multi-app/single platform company, so some of the features that are geared towards single-app don't work out of the box for us. However, Pendo support and Pendo pro-services teams have been AMAZING and have found ways to accommodate my needs every time.

I love Pendo. I love it so much, I asked Capterra to add it to their software list just so I could review it (and no, I don't work there). We've used Pendo for the last 10 months and it couldn't be going better. We are a SaaS company and Pendo is giving our Product, Analytics, Customer Success and Onboarding Teams insights that were not previously possible. We leverage Pendo for user engagement, onboarding (tool tips, guides, popups etc.) and analytics. It is a smooth platform with great support and it works great. Couldn't recommend it more.

It's not necessarily a knock on Pendo so much as it is a knock on the quality of the development of your own site that Pendo sits on top of. If you have some questionable code, you may have a tricky time getting the rules and feature tagging completed exactly as you'd like. It helps if you have a knowledge of HTML and CSS to get around any of these pitfalls, otherwise you'll have to work with your Dev teams to get your internal code issues sorted out so that Pendo can work properly.