Google Analytics Reviews

Google Analytics

Enterprise-class web analytics

4.69/5 (1,893 reviews)

Anonymous

Great Tool For Website Analytics

Used daily for 2+ years
Reviewed 2019-02-01
Review Source: Capterra

Google Analytics is a great tool for measuring the success of your marketing efforts as well as better understanding your audiences and their behavioral flows. It can take some time to learn but once you get the hang of it, drawing out the data you need is very simple. We use this software on a daily basis to review data and help us make decisions about where to focus our marketing efforts, especially with social. It allows us to gather information on demographics, which is great for ad targeting, especially when you also use the Google Pixel which provides conversion data. It allows us to gather KPIs for various campaigns as well as track the success of our influencers campaigns in combination with Google Tracking URLs. We have also found that the Google Data Studio, which draws from Analytics, is one of the most effective ways to create shareable reports that can be manipulated quickly and easily for specific groups of pages, which is great for us as we have multiple segments with different target audiences. While it can take a while to learn how to navigate Google Analytics, there are great resources online to help you. You can track user behavior which is great in determining where improvements need to be made in your buyers journey.

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Google Analytics

Enterprise-class web analytics

Anonymous

A Must Have For Website Owners & Developers

Used daily for 2+ years
Reviewed 2018-12-31
Review Source: Capterra

Google Analytics integrates with just about every web platform we use to enable us to do real-time analysis of what was going on with the traffic on our sites. The built-in scheduled reports feature helped us save time while also staying up to date with the traffic and conversion patterns on the site. With all the other ways of measuring online traffic, Google Analytics is still one of the most reliable platforms around. With this platform you can see historical and real-time traffic data, the sources, bounce rate, and how visitors are navigating through your site. Two of the best features of GA are the ability to set up goals to measure whatever online conversions are expected from the site and the dashboards which can also be sent out as scheduled reports. GA simplifies the site monitoring process by presenting a clean interface which can be customized to show whichever metrics are most important to the site owner.

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Google Analytics

Enterprise-class web analytics

Anonymous

A must use tool for the majority of websites

Used daily for 2+ years
Reviewed 2018-11-02
Review Source: Capterra

Best thing is that it's free and basically easy to set up initially. You don't need developer knowledge to use its basic features and you get a lot of value - understanding your audience and customer behavior. You DO need however some coding experience to use advanced features as tracking specific user actions on website, setting up goal funnels, implementing e-commerce tracking, cross-device tracking, using custom dimensions, etc. This however is well explained in Google analytics developer documentation. You can link to other Google products like Google Ads, Google Search console and Google optimize to get more data into Google analytics. Another helpful feature is the offline data import - which can help you import for ex. CRM information into Google analytics to help you make better analysis of conversions and customer behavior.

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Google Analytics

Enterprise-class web analytics

Michelle Krein

Overall Pretty Good

Used weekly for 2+ years
Reviewed 2019-02-01
Review Source: Capterra

Overall, we are pleased with the program. It does require a large amount of time and effort and using it regularly to get to a point where you can clearly understand what you’re looking at and where to find certain pieces of data. We use it everywhere from simply seeing how site is performing to how things like social and email are driving people to our site and making purchases. You do have to have an understanding of how to properly tag links in order to clearly see your data, though. Once you get the hang of how to use it, there’s a lot of data you can gather. You can get very specific details about your website and your customers and use the data to make adjustments to how you do your marketing and build your site.

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Google Analytics

Enterprise-class web analytics

Martin Matuška

Basic analytics suite for all the businesses

Used daily for 1-2 years
Reviewed 2017-02-01
Review Source: GetApp

Google Analytics is basic and it should be the first analytical asset in your portfolio. If you would like to see only summary statistics and numbers, Google Analytics is exactly what you need. You are able to see numbers of sessions, visits, views of site and sources from which your website traffic came. Moreover, you are able to setup event tracking and see for example, how your button performs, or how people are downloading your PDF document.It has many functions and features - my favorite is Enhanced E-commerce. Thanks to this feature, you are able to measure how well your e-shop perform - what are people buying, how many conversion/transactions day did and what are your revenues. It's very useful for every e-shop. Than possibility of event tracking and goals, the set-up is a big plus. Another pro is, that Google Analytics is commonly used - so you will find many guidebooks and how-to manuals. And in the end - it's free.

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Google Analytics

Enterprise-class web analytics

Anonymous

Excellent Free Analytics Software

Used weekly for 2+ years
Reviewed 2018-10-25
Review Source: Capterra

I love Google Analytics and can't even remember the last site I have run that didn't use it. It is free and offers good insight into the type of visitors your website is gathering. They have continued to improve the product over the years and it has really stepped into its own in the last 2 years or so. I still recommend using other more advanced paid services for busy websites or e-com sites, but for normal small business Google Analytics is often all you will need. There is a ton of free online support for how to use the software which is nice considering you can't call Google with questions. That said, it is free and there is nothing to loose in trying it out.- Works really well and does not generally cause site load problems - Gives excellent useful data from site visitors and allows for you to run reports on history of the site - Allows you to filter data based on your needs and export information for custom reporting - Now shows if you have active visitors and what page they are on - Click path reports are nice to see how users are entering and then interacting with your site

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Google Analytics

Enterprise-class web analytics

Leah Jakaitis

Standard Web Analytics Platform for Insight and Data Gathering

Used daily for 2+ years
Reviewed 2018-12-19
Review Source: Capterra

I've used Google Analytics as a digital marketing specialist and data analyst for years. It is used industry-wide to understand traffic patterns on a webpage, gauge campaign performance, and understand how people interact with and use a website. Google Analytics is FREE, and integrates quickly and readily into other Google Suite products (Ads, Data Studio, DCM, DBM, etc). Extensive Google and community documentation mean that if there's a problem, you can likely find a bunch of solutions and insights from other users. Data exports are clean and ready to analyze, and customized reporting is awesome.

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Google Analytics

Enterprise-class web analytics

Adaeze Ojeifo

Useful across my organization.

Used daily for 1-2 years
Reviewed 2018-12-06
Review Source: Capterra

Google analytics is used by multiple departments in my organization ,with the primary goal of better tracking our website and mobile app. stats .By leveraging on Google analytics,the marketing department is better able to measure the effectiveness of marketing strategies and approach , the development team uses analytics to measure key technical stats like mobile compatibility of pages ,average load time etc Google analytics is very easy to setup on websites for most persons ,even for people who have very basic technical knowledge like myself.It is dynamic and thus provides real time information about activity on our website and mobile app. It is free,at least my organization uses the free version to great effect.It is remotely accessible too from multiple locations and device types,provided I am able to login to the associated gmail account.

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Google Analytics

Enterprise-class web analytics

Anonymous

Google Analytics, My Reliable Website Analytics Tracker

Used daily for 2+ years
Reviewed 2018-09-04
Review Source: Capterra

Google analytics helps me a lot in my digital marketing and search engine optimization services as I can measure real time the traffic statistics and also the source of traffic to a website Ever since i started building websites for clients and also monitoring clicks from various platforms to the website, google analytics affords me the avenue for a more robust reporting of web visitors than other analytics trackers online. Also Google analytics makes it easier for me to create and customize filters and give real time overview of activities and traffic on the website. I can also create additional profile for members of my digital marketing team to analyze on the go. To top it all, it's free and not paid.

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Google Analytics

Enterprise-class web analytics

Melissa Brown

Google analytics is the ideal tool to gather information from websites, blogs and social networks

Used daily for 2+ years
Reviewed 2018-09-06
Review Source: Capterra

The experience has been truly rewarding. Google analytics provides truly useful data to understand the behavior of our users and provides reliable analysis that facilitates decision making. I have implemented it several times and my clients have been totally satisfied.This web analytics tool provides a large amount of data and metrics, allowing users to track in depth what happens on their web pages. Google analytics generates detailed reports on the number of visits, the sources of traffic, the duration of the visits, the sections preferred by the users, the keywords used, among others. What I like most is that it is completely free and very easy to use, it also allows you to customize the reports only with the information that the user wants to know. The data and analysis it provides are completely reliable and accurate.

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Google Analytics

Enterprise-class web analytics

Kevin MacConkey

The ubiquitous integration for website analytics

Used daily for 2+ years
Reviewed 2018-12-29
Review Source: Capterra

We've successfully been able to plug gaps in website coverage and boost traffic to our website via both organic and paid traffic using the tools that Google Analytics provide.It never hurts to have Google Analytics monitoring your website. The fact that almost every web design, SEO, and marketing software/platform integrates with it speaks volumes. Not to mention, Google controls 2/3 of all internet search traffic - you would be insane not to use the tools they give you for free! Plus, it integrates with Search Console and a handful of other tools from Google that can give you a 360* view of your website, what's working, what's not, and where you need to focus your attention to improve.

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Google Analytics

Enterprise-class web analytics

Anonymous

Web Analysis by Google

Used daily for 2+ years
Reviewed 2018-12-12
Review Source: Capterra

The main benefit of Google Analytics is the value provided by having actual detailed site metrics for all traffic visiting and leaving your website. The non-paid version of Google Analytics is still sufficient for most small to medium sized businesses to gain value without considering the need for more advanced, paid features. The standard features include real time data, custom reporting, and traffic flow visualization as well as integration with AdWords and AdSense.

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Google Analytics

Enterprise-class web analytics

Jason Nelson

If you aren't using google analytics, you're missing valuable data

Used daily for 2+ years
Reviewed 2019-03-05
Review Source: Capterra

Managing accounts for multiple e-commerce brands.If you're a business or an entrepreneur or have a website, you need to make sure you're set up on Google Analytics and set up correctly. It's a great way to capture data for your website and find ways to improve. At the same time, it's also great for seeing where your paid traffic is going, seeing where people are dropping off, and improving their experience. You can also set up an automated spreadsheet in G-Suite to do a 24-hour refresh on the data so you can easily see spend, ROI, etc.

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Google Analytics

Enterprise-class web analytics

Frederick odosy

Best Tool for Tracking your Website Results

Used weekly for 1-2 years
Reviewed 2018-09-26
Review Source: Capterra

Google Analytics is a very helpful tool for your website. I have been able to get a lot of useful insights from the tool. I would recommend Google Analytics for anyone with a website. It's a good tool to have in your corner.It's been really awesome using Google Analytics to track my website results. Since I connected the Google Analytics to my website, I am now able to track the most important aspects of my website. Some of data Google Analytics helps me track include: checking visitor flow(hourly, daily, monthly) to your website, checking the average time someone spends on your website, checking on what technology visitors are using to access your website(phone, computer, tablet) and which browser visitors are using to get to your site. Google analytics is also free of charge. I don't need to pay anything to Google to access the service. All this is good data that helps me make frequent changes to improve the performance of my website.

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Google Analytics

Enterprise-class web analytics

Skyler Bird

Google Analytics is The Best For Now

Used daily for 2+ years
Reviewed 2018-12-13
Review Source: Capterra

Google Analytics is pivotal to my understanding of my audience and gaining clients for my business. It may not be absolutely ideal and there is definitely an opening for a more elegant solution, but overall, I find the app very useful.Google Analytics gives a lot of insight into my website traffic that I otherwise would not have. Coupled with AdWords, I have a powerful platform to learn my audience and track potential clients. The information is often easy to read and very specific, and the other tools on the platform help me get everything exactly the way I need it for the best resutls.

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Google Analytics

Enterprise-class web analytics

Eric Eduardo Weichhart

Great way to learn about your site's traffic

Used weekly for 2+ years
Reviewed 2018-09-25
Review Source: Capterra

I have been using Google Analytics on both personal websites and in my workflow, and while I usually don't use all that the service can offer, it is an amazing tool that has become a must for web development.Google Analytics is a complete website tracking tool In the long range of amazing tools offered by the company, being easy to integrate into websites and even apps. The data collected is very detailed, including information about how the site is accessed and navigated, how they entered the site and how much time stayed. It evens allow to see how many people are live in real time, regardless of being on PC or mobile devices. Google Analytics also has tools to optimize SEO for better inclusion in search engines and also the experience for the user, including tips for compressing code or making pages faster to load.

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Google Analytics

Enterprise-class web analytics

Anonymous

Easy to learn, hard to master

Used daily for 2+ years
Reviewed 2018-12-14
Review Source: GetApp

Understanding how people reach out websites, landing pages, white papers, sign up page is key to creating a sales and marketing program that will improve over time. Google Anàytics gives you a powerful tool that can be used in simple easy-to-set-up mode or you can go deep and track everything you could imagine. It’s easy to generate reports and share information just as it’s easy to collaborate and have multiple users managing the system at once. It can be a bit intimidating at first but it’s easy enough to learn. Mastering it on the other hand is an art.

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Google Analytics

Enterprise-class web analytics

Julio Alberto Avila Bouyon

Google analytics is a very powerful tool to do everything related to web analysis.

Used daily for 2+ years
Reviewed 2018-08-19
Review Source: Capterra

Since I use google analytics to analyze my website, I have noticed a 30% increase in sales and orders. In addition, our web positioning has been highly benefited.Google analytics allows you to know the behavior of your users on the web, it has different tools and very useful functionalities to increase and improve the web positioning. What I like most is that it is totally free and allows for a fully detailed and complete analysis of visitors, and it is very easy to use. On the other hand, it's great how you can customize the reports according to what we want to obtain. It's really amazing!

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Google Analytics

Enterprise-class web analytics

Anonymous

User data that helps you make informed decisions for your website

Used weekly for 2+ years
Reviewed 2019-02-10
Review Source: Capterra

I have a love/hate relationship with Google Analytics. I'm far better off with it, but it does take training to use. Fortunately, you can install it on any web platform and carry the data over no matter how your website changes in the future. You can add/restrict user access as your team grows and changes. But as privacy requirements grow and more people install blockers and opt-out of tracking, that will hinder GA and potentially skew the data.GA is a tool that benefits everyone on a web team- from designers to developers, copywriters, marketers, and SEO specialists. It pulls away that curtain and reveals what's beneath. Knowing who comes to your website, what devices they're using, and where they leave can give you a wealth of information to improve your website and target what matters most.

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Google Analytics

Enterprise-class web analytics

Amber Patton

Good Website Analysis and Traffic Tool

Used weekly for 2+ years
Reviewed 2018-11-16
Review Source: Capterra

Google Analytics has been awesome for our marketing team, and has really helped us to step up our game in terms of online marketing.Google Analytics is a tool that anyone with a website needs to have implemented. It will track the traffic to your website. If you want to know where they are coming from, how many visits, what pages on your site they visited, etc etc...the list goes on...this is the tool to do just that. You can easily filter information, and you can even track LIVE who is your site and what they are doing. It has been a huge help in our marketing department, to see where our dollars are best spent when doing online advertising. A huge tool for the arts and entertainment business

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Google Analytics

Enterprise-class web analytics

P. Andrew Eades

Fantastic Business Analytics - Complicated for Beginners

Used daily for 2+ years
Reviewed 2018-06-27
Review Source: GetApp

Google Analytics is the best free tool available to help your business understand how people use your website. Once you have a programmer install the tracking code on your site (or use a plugin depending on your CMS), you'll be able to see how users got to your website, what pages were visited, how long they visited, see how many of those visitors completed a specified goal action, and much more.

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Google Analytics

Enterprise-class web analytics

Giovanna Desireé Peña

It is an incredible tool to exploit the potential of your website.

Used daily for 2+ years
Reviewed 2018-08-18
Review Source: Capterra

I use google analytics quite often to track and measure the success of the marketing campaigns we launch to the market. This tool allows us to know the behavior of our consumers and facilitates the making of strategic decisions for the company.Google Analytics is an incredible free tool that allows us to perform a detailed analysis of our website. What I like most is that it is very simple to use and has all of them with all the necessary functionalities. It also allows you to customize the reports according to the precise data that we want to know. It is a very useful, practical and easy to use tool.

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Google Analytics

Enterprise-class web analytics

Ethan Morris

Google Analytics provides us with important information about what happens on our website

Used weekly for 2+ years
Reviewed 2018-10-31
Review Source: Capterra

This tool is very easy to use and allows you to customize reports and track all types of traffic capture campaigns. It provides us with information about everything that happens on our website. It is used to monitor the status of a page. Basically it is a web analysis service with which you can get information about a site, such as your number of visitors or the rate of conversions, for example, all of them in real time.What I like most about Google Analytics is that it is a free tool that allows us to analyze in detail the number of visitors on our page and the campaigns. It offers all the functions required by analytics professionals and is very easy to use. Another advantage is that it allows you to measure and analyze any data and also allows you to customize the reports according to the user's objectives and interests.

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Google Analytics

Enterprise-class web analytics

Jessa Dance

The Best Option

Used daily for 2+ years
Reviewed 2019-01-14
Review Source: GetApp

Google Analytics gives you the most detail. The custom dashboards are necessary and I love the Insights feature that will alert you if there's a spike in traffic or load time on a particular page jumps. You're also able to record events on the timeline, so you can easily see if a change made an impact on the charts. The filtering is also good, so it's easy to only include relevant regions, and provide data proving that mobile traffic is growing or that you really don't need to keep supporting old versions of IE.

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Google Analytics

Enterprise-class web analytics

Raul Fernandez Jimeno

I love Google Analytics, just wish could be more easy and complete

Used weekly for 2+ years
Reviewed 2018-10-03
Review Source: Capterra

At the beginning I was addicted to it, checking everyday visits. Later I feel that I need to be addicted again and really learn to take valuable conclusions from it. I like that it is a free tool that gives plenty of information from where to extract well based decisions about what to do next. I see how experts create great reports and add extra functionalities from a market place. I feel lucky to have this tool for free. At the same time, I have the feeling that if I do not make a course and work hard with a good course, I can not get the valuable data insights that are needed to take everyday simple decisions, kind of how well is really doing a blog post according several measures, what do individual people samples when visiting the site, or a more visual view. My option now is to complement with other tools (for heatmaps, funnels, ppc analytics, etc) and study harder this tool.

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Google Analytics

Enterprise-class web analytics