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Google Data Studio vs Toucan Comparison

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Good recommendations?

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Toucan

4.7

(49)

86pts

Overview

Google Data Studio is a cloud-based reporting & data visualization solution that allows users to collaborate & share real-time...

Category Leaders

Toucan is a customer-facing analytics platform that empowers organizations to drive engagement with the best end-user experience....

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1000

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

325

5

4

3

2

1

183

118

23

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

4.7

49

5

4

3

2

1

35

14

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance.
What I most liked about this tool is that it makes so easy and secure to share reports with people in my organization (we have G-Suite accounts).
I love that is easy to use, it has great customization, and really easy share.

Pros

Not enoughreviews yet

Cons

The more complicated your queries are, the more you will dislike this tool.
The only downside for me was that it does not integrate with many other projects yet.
I was not a fan of the additional charges for data connecters. Data from large social media sites or professional websites is often stuck behind a paywall, which is a bit aggravating.

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review9 days ago

Key features

  • Total features23
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Application Development
  • Benchmarking
  • Collaboration Tools
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Financial Reporting
  • Geographic Maps
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Marketing Reports
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-User Collaboration
  • Multiple Data Sources
  • Natural Language Search
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing/Sharing
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Statistical Analysis
  • Storytelling
  • Streaming Analytics
  • Third-Party Integrations
  • Trend/Problem Indicators
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Workflow Management
  • Total features69
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Application Development
  • Benchmarking
  • Collaboration Tools
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Financial Reporting
  • Geographic Maps
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Marketing Reports
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-User Collaboration
  • Multiple Data Sources
  • Natural Language Search
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Publishing/Sharing
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Statistical Analysis
  • Storytelling
  • Streaming Analytics
  • Third-Party Integrations
  • Trend/Problem Indicators
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Workflow Management

Integrations

  • Total integrations108
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations16
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier

User reviews that mention these apps

AvatarImg
AvatarImg

Laurent L.

1,001-5,000 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

I first enjoyed Toucan Toco as a client. Now as a Toucan Toco partner I make my clients happy too!

Reviewed 6 years ago
Pros

User Experience. Toucan Toco is really easy to use ever for non data specialist people. Above all the interfaces are smooth an simple. Full Web solution. Toucan Toco is a web application even its creation studio. All devices. Toucan Toco can be deployed on any devices as it is a responsive web solution. Time to market. Building a Toucan Toco app can take less than one month before you can go live. Integration : Toucan Toco can integrate data from many Data Sources and Data Providers and their number is still growing.

Cons

Toucan Toco solution is not yet known and recognized as it should be compared to some of its competitors. But for sure this will change very soon.

AvatarImg

Verified reviewer

Financial Services,

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

Using Toucan Toco to digitalize financial reportings

Reviewed 6 years ago

Thanks to Toucan's technology, leveraging complex data analysis and making it accessible to other business leaders is now possible .... creating value and engagement !

Pros

The simplicity of the experience is incredible. Toucan is perfectly positionned for the non-analysts, and those who only have a few minutes to access and understand what's going on in their business.

Cons

I would rather have a more visual data transformation piple line but the Python integration is really apreciated for the big data analytics.

Mm
AvatarImg

Marc m.

Restaurants, 5,001-10,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Toucan logo

Toucan

accessibilité

Reviewed 2 years ago
Pros

Agilité, disponibilité de la data, ergonomie

Cons

Tablechart, constructeur des requete non vsuelle, data seleteur manquant de clareté sur les interactions

Showing original review in French. See translation

Cd
AvatarImg

Cristiano d.

Financial Services, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

Visualisation de données

Reviewed 4 months ago
Pros

Toucan permet de visualiser des données efficacement. La communication est donc plus fluide pour se concentrer sur le coeur de métier.

Cons

Il faut absolument une bonne prise du flux d'information (data en amont) afin d'utiliser efficacement Toucan.

Showing original review in French. See translation

BK
AvatarImg

Benjamin K.

Media Production, 51-200 employees

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

A great no-code solution to rapidly create dashboard for our clients

Reviewed 5 months ago

Toucan has helped us to address several issues at once. First we provide a better experience to our clients where they can access their data through a modern looking and easy-to-use dashboard. On top of that, the transparency helped strengthen the trust and limited the frustration one could have whenever they were back and forth with the Customer Success Manager who edited the report to understand the way it was computed, the meaning behind a definition, or simply because they were manual errors. Secondly, creating a report manually was a boring and time-consuming task that Customer Success Managers dreaded, and having set-up a Toucan dashboard has freed a lot of time for CSM to focus on what matters.

Pros

Toucan provides a complete and easy-to-use solution for non-developer profiles like mine. The ease of set-up allowed us to set-up and deploy a dashboard in record time, that our customers love. While they were the one pushing us to give them access to a dashboard, they were actually surprised by how fast we deployed the solution. On top of that, Toucan's team has been really helpful to help us during the onboarding process.

Cons

While there is a no-code interface to prepare data, there was still a learning curve to be at ease with data models to get the right datasets to feed the dashboards. It took me a few days to be really at ease with Toucan's capabilities.

DC
AvatarImg

Diane C.

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Toucan logo

Toucan

Data Visualisation for our main Marketing KPI

Reviewed 6 years ago
Pros

the screens and the design are so beautiful ! the team understand very quickly and easily our needs and proposed relevant data organization and design. the secured access with the connexion of our internal SSO

Cons

the data loading can be sometimes a little bit long. But it is due to our internal security checks

LG
AvatarImg

Loïc G.

Information Technology and Services, 51-200 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

Empowering data-driven decisions for our team & customer

Reviewed 4 months ago

Toucan allows us to share data at scale, without having to build a complex system to manage all the technical challenges that implies

Pros

Toucan's ability to completely embed its charts in a precise manner, with white-label

Cons

It sometimes feel like the performance in pre-production could be enhanced

DF
AvatarImg

Daniel F.

Consumer Goods, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

Use to use BI tool

Reviewed 3 years ago

really good support and easy to maintain

Pros

Is super easy to use and implement. The graphics are good and is easy to create data bases

Cons

Is on the expensive side if you compare with other tools

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James C.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

Toucan is great for generating reports and BI

Reviewed 2 years ago

Today it is a fundamental part of our organization when it comes to data. Reports and BI are generated weekly and presented to the entire team.

Pros

Generates satisfying reports with rich details; Performs data analysis masterfully; The dashboard is a very positive and attractive point, it brings a sense of modernity; Access to any type of stored data is effective, as is access to important company indicators that need to be accessed at any time quickly.

Cons

When we started using the tool, we had problems generating some reports that over time did not become a problem anymore; The price is a little high if you compare it with some other tools on the market.

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Jeff R.

Consumer Goods, 201-500 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

Great Visualization product

Reviewed a year ago
Pros

* Quick to start up / learn / use* Connectors and data imports user friendly* Helpdesk and consulting team amazing and very helpful from startup thru maintenance

Cons

Improve on ability to schedule and export reporting (on roadmap)

RG
AvatarImg

Raphael G.

Real Estate, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

Bien plus qu'un outil de datavisualisation

Reviewed a year ago

Mon expérience globale sur Toucan est très satisfaisante: - Un accompagnement parfait- Le VQB est très pratique- Tous les reportings RH sont adaptés à la digitalisation dans toucan- L'expérience utilisateur

Pros

Les fonctionnalités les plus intéressantes :- La HOME PAGE : permet d'avoir un aperçu très rapide des données + la connexion que ces tuiles ont avec les STORIES- La possibilité de documenter les données affichées (glossaire, légende, titre...)- Le VQB : le VQG permet de créer des dataset complexe à partir de simple dataset- La fluidité : adapté à un public néophytes en data- Le data storytelling - Le design

Cons

Les inconvénients :- L'outil est très bien adapté à des utilisateurs néophytes, mais la conception d'une outil nécessite certaines compétences- Le PDF report

Showing original review in French. See translation

MC
AvatarImg

Matthew C.

Computer Software, 1-10 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

The Toucan Toco experience

Reviewed 3 years ago

My overall experience with Toucan Toco is very positive! They are always there for us and helping us improve our reports all the time! We would be way behind on our product if we didn't have Toucan on our side!

Pros

The software had live data reporting, which was something critical to our project. The software wasn't too difficult to user, and it did integrate quite well with our website.

Cons

There were a few times we had to get in and do out own coding for the reports we needed to generate, but it wasn't too difficult to get it working or anything like that, it was just a bit of a learning curve.

FB
AvatarImg

Frédéric B.

Electrical/Electronic Manufacturing, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

Don't worry...choose an effective product

Reviewed a year ago

Finally, and this is not something to be overlooked: the product evolves frequently while remaining stable. The customer support model during the deployment of the solution is a strength in which the Toucan teams are investing in order for the project to be a success. It's not that common to be noticed. Except of course when you are ready to spend a fortune on the services of an integrator with no guarantee of obtaining similar quality.

Pros

Ease of integrating data from Oracle or SQL Server databases, simplicity of building stories to deliver KPIs, dashboards or any other support suitable for developing reflections, Toucan is the tool that saves us precious time!

Cons

Customer support is excellent in terms of responsiveness and quality. The technical teams are also very efficient and available. On the customer support side: they are always ready to help you put your ideas into action.On the development side: they are at your disposal and do not hesitate to ask you to put interesting ideas into their product plan!Sorry but I have a hard time finding anything negative after two years

AJ
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Anna J.

Staffing and Recruiting, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

Perfect Fit

Reviewed a year ago

Our experience with Toucan has been great! It really is a tool that anyone can utilize after working through the training courses! The customer service has been above and beyond expectations since our first initial contact with them and we have unlimited access to the team with the product purchase - no extra support or implementation fees. We are very grateful to have found the Toucan team for our data visualization needs.

Pros

Toucan has been the perfect data visualization tool for our company. Their customer service has been excellent from the initial discovery call to 6 months in with regular account check ups. The team guided us in the process of finding and syncing our data (via Azure SQL) to our apps in order to build beautiful data visualizations. We have been really grateful for the self learning tools that Toucan...

Cons

We had to learn a bit of code only because of how we are integrating the majority of our data into Toucan. We are using Microsoft Azure for our SQL database and needed to learn at least the basics of SQL in order to run queries to pull the tables into the visuals we were building. That being said, Walter was super helpful pointing us in the right direction for free training courses on SQL and would even go the extra mile to review our queries in the first few visuals to make sure we were optimizing output.

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Leonard L.

Computer Software, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Toucan logo

Toucan

Tells a Beautiful Story

Reviewed 6 years ago

I love the simplicity and clean output it gives. You spend days and months gathering and cleaning data the last thing you want is a complicated visualization process and I found that TT makes it a rather pleasant experience and provides a very beautiful and simple way of telling your data's story.

Pros

+ Clean UX Design + Very Dynamic +Very easy to understand and start using (when compared to Tableau, which can get a bit heavy)

Cons

+Perhaps the upside to PowerBI and Tableau (the only other visualization software I use) is their ability to clean data within. +A few bugs but understandable and nothing too annoying. I have read very little negative reviews about TT and I was skeptical at first but after using it I agree, not a lot to complain about.

AW
AvatarImg

Alexandre W.

Investment Management, 501-1,000 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Toucan logo

Toucan

An user friendly tool which can scale up rapidly

Reviewed a year ago

It is a user friendly tool which can only be better and better

Pros

The possibility to copy paste the "small apps" and their contents (which is a set of different views on a specific topic or team for example) and simply change the data sources via connectors is quick and easy.More features to facilitate scaling are in the works to enhance the productivity

Cons

Some features we would instinctively expect as Excel users are not here.Some view would be better with more density of information.

YA
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Yoni A.

Hospitality, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Toucan logo

Toucan

Excellent outil d'aide à la décision. Devenu rapidement indispensable !

Reviewed 4 months ago

Une expérience incroyable, avec une équipe réactive, toujours disponible qui correspond à la promesse!

Pros

La disponibilité sur tous les supports - Mobile, tablette et PC. J'adore le fait que tout soit simple a utiliser et vraiment en 3 clics. Je ne connaissais pas le concept de datastorytelling et cela me simplifie mes usages data. J'utilise même l'embed pour mettre des indicateurs en plus dans mes systèmes de yield management.

Cons

Pour le moment rien à dire. Je connaissais PowerBi et Tableau mais beaucoup trop peu utilisés par les équipes.

Showing original review in French. See translation