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Heap vs Fullstory Comparison
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Overview
Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the...
Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
24000
Per year
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
Free
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Monish K.
Cons
Cons
Yoav A.
Key features
- Total features90
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Attribution Modeling
- Audience Targeting
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Configurable Alerts
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Touchpoints
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Capture and Transfer
- Data Collection
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Modeling
- Data Source Connectors
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Alerts
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- For Mobile
- For Websites
- Form Analytics
- Functions/Calculations
- Funnel Analysis
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- In-App Events Tracking
- Incident Management
- Indexing
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Marketing Reports
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Location Monitoring
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Public Dashboards
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self-service Analytics
- Semantic Search
- Sentiment Analysis
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Tagging
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features152
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Annotations
- Application Management
- Attribution Modeling
- Audience Targeting
- Augmented Analytics
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Campaign Tracking
- Categorization/Grouping
- Charting
- Chat/Messaging
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Compliance Management
- Configurable Alerts
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customer Touchpoints
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Analysis Tools
- Data Capture and Transfer
- Data Collection
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Mapping
- Data Modeling
- Data Source Connectors
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Dynamic Content
- Element Analytics
- Email Alerts
- Engagement Tracking
- Event Logs
- Event Triggered Actions
- For Mobile
- For Websites
- Form Analytics
- Functions/Calculations
- Funnel Analysis
- Geographic Maps
- Goal Setting/Tracking
- Heatmaps
- In-App Events Tracking
- Incident Management
- Indexing
- Intelligent Search
- Interactive Reports
- Issue Management
- Issue Tracking
- KPI Monitoring
- Key Performance Indicators
- Keyword Research Tools
- Keyword Tracking
- Knowledge Management
- Link Management
- Location Tracking
- Marketing Reports
- Mixed Methods Research
- Mobile Access
- Mobile Alerts
- Mobile Dashboards
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Marketing
- Multi-Location Monitoring
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Private Dashboards
- Problem Area Alerts
- Product Data Management
- Public Dashboards
- Qualitative Comparative Analysis
- Quantitative Analysis
- Query Builder
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Referral Tracking
- Remote Monitoring & Management
- Reporting & Statistics
- Reporting/Analytics
- Retention Tracking
- Risk Alerts
- Role-Based Permissions
- Root Cause Analysis
- SEO Management
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Self-service Analytics
- Semantic Search
- Sentiment Analysis
- Session Recording
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Integration
- Software Testing Management
- Statistical Analysis
- Tagging
- Templates
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Transaction Monitoring
- Trend Analysis
- Trend/Problem Indicators
- Uninstall Tracking
- Unmoderated Testing
- Uptime Reporting
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Research Analysis
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations70
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
- Total integrations77
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
Alternatives
Explore similar apps
User reviews that mention these apps
James B.
Marketing and Advertising, self-employed
Used weekly for less than 6 months
Review source
Share this review:
FullStory has helped us understand how customers have interacted with the site, and certain features of the site, but also helped raise attention to bugs and elements that need fixing that might have otherwise been left a lot longer. There's a whole heap of value in FullStory, and with a free option there's no excuse to not give it a try.
- Generous free package - Brilliant segmentation for session recordings - Useful, actionable data such as error reports, rage clicks, slowest pages
Can't fault the platform or any of the features when so much is provided for free.
Verified reviewer
Financial Services, 51-200 employees
Used weekly for 6-12 months
Review source
Share this review:
One major benefit is debugging. It makes the process way faster because we don't always have to re-create the scenario to see what happened. Another major benefit is that it helps us understand the psychology of our customers. What makes sense to them, what doesn't, what frustrates them, etc. FullStory has a neat "RageClick" tracking feature. 10/10 would recommend.
Once my company got FullStory, I couldn't imagine a world without it. How can you *really* tell what your customers are doing? Reviewing at a list of events is just not adequate, and FullStory solves this problem. It's extremely intuitive and flexible. You can change the speed, skip inactivity, leave comments inside the videos, and much more. Plus, they have integration with a variety of analytical platforms, like Heap.
Occasionally, the reconstructed videos of user behavior are misleading. One serious issue is the inability to see iframes, but there's probably nothing anyone can do about that. I've also noticed that dropdowns don't always appear as they should. This makes it difficult to determine which options the user is actually seeing. The way they portray the user zooming-in is also a little disorienting.
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