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Heap vs FullStory Comparison

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Overview

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the...

FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

39

5

4

3

2

1

23

14

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

64

5

4

3

2

1

42

18

4

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
It helps to get user details on the basis of journey that we have set, easy to use and user friendly.

Pros

The integration of fullStory to the product is simple and easy due to the good documentation an good customer support. The FullStory provides some inbuilt analysis trends which is pretty useful.
I recommend it to all my colleagues, it can help improve our user experience by reviewing their activity, not just to help investigate issues.
We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable.

Cons

Unless you have a background as a developer, using this software can be really confusing.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
The amount of configurations and customizations in the dashboards and reports is limited.

Cons

It takes a few seconds to load the video, so I miss the action I was trying to look at.
If I remember correctly, setting it up was a little difficult in our environment because of our stack.
I really struggle to find problems. Maybe sometimes the speed of the platform is a bit slow and takes time to load a video but as said, it’s really a minor thing.
  • Vendor responds to reviews
  • Last review3 days ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features92
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Augmented Analytics
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Alerts
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Collection
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Alerts
  • Engagement Tracking
  • Event Logs
  • Event Triggered Actions
  • For Mobile
  • For Websites
  • Form Analytics
  • Functions/Calculations
  • Funnel Analysis
  • Geographic Maps
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Management
  • Link Management
  • Marketing Reports
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Private Dashboards
  • Problem Area Alerts
  • Product Data Management
  • Public Dashboards
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Remote Monitoring & Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Risk Alerts
  • Role-Based Permissions
  • SEO Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Software Testing Management
  • Statistical Analysis
  • Tagging
  • Templates
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Trend/Problem Indicators
  • Uninstall Tracking
  • Unmoderated Testing
  • Uptime Reporting
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets
  • Total features128
  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Augmented Analytics
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Compliance Management
  • Configurable Alerts
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Collection
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Email Alerts
  • Engagement Tracking
  • Event Logs
  • Event Triggered Actions
  • For Mobile
  • For Websites
  • Form Analytics
  • Functions/Calculations
  • Funnel Analysis
  • Geographic Maps
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Management
  • Link Management
  • Marketing Reports
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile Dashboards
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Private Dashboards
  • Problem Area Alerts
  • Product Data Management
  • Public Dashboards
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Remote Monitoring & Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Risk Alerts
  • Role-Based Permissions
  • SEO Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self-service Analytics
  • Sentiment Analysis
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Software Testing Management
  • Statistical Analysis
  • Tagging
  • Templates
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Trend/Problem Indicators
  • Uninstall Tracking
  • Unmoderated Testing
  • Uptime Reporting
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Widgets

Integrations

  • Total integrations64
  • Dropbox Business
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations77
  • Dropbox Business
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Microsoft Azure
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter
  • Xero
  • Zapier
  • Zendesk Suite

User reviews that mention these apps

JB
AvatarImg

James B.

Marketing and Advertising, self-employed

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

FullStory logo

FullStory

Session recording and UX analytics for everyone!

Reviewed 4 years ago

FullStory has helped us understand how customers have interacted with the site, and certain features of the site, but also helped raise attention to bugs and elements that need fixing that might have otherwise been left a lot longer. There's a whole heap of value in FullStory, and with a free option there's no excuse to not give it a try.

Pros

- Generous free package - Brilliant segmentation for session recordings - Useful, actionable data such as error reports, rage clicks, slowest pages

Cons

Can't fault the platform or any of the features when so much is provided for free.

AR
AvatarImg

Anonymous Reviewer

Verified reviewer

Financial Services, 51-200 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

FullStory logo

FullStory

Can't Imagine Not Having It

Reviewed 2 years ago

One major benefit is debugging. It makes the process way faster because we don't always have to re-create the scenario to see what happened. Another major benefit is that it helps us understand the psychology of our customers. What makes sense to them, what doesn't, what frustrates them, etc. FullStory has a neat "RageClick" tracking feature. 10/10 would recommend.

Pros

Once my company got FullStory, I couldn't imagine a world without it. How can you *really* tell what your customers are doing? Reviewing at a list of events is just not adequate, and FullStory solves this problem. It's extremely intuitive and flexible. You can change the speed, skip inactivity, leave comments inside the videos, and much more. Plus, they have integration with a variety of analytical platforms, like Heap.

Cons

Occasionally, the reconstructed videos of user behavior are misleading. One serious issue is the inability to see iframes, but there's probably nothing anyone can do about that. I've also noticed that dropdowns don't always appear as they should. This makes it difficult to determine which options the user is actually seeing. The way they portray the user zooming-in is also a little disorienting.