Heap vs mParticle Analytics Comparison

Google Analytics 360

Hotjar

Logi Symphony

Kissmetrics

Longview Tax

Rzilient

Overall it's very valuable but I'm not sure whats the current pricing but I've heard it may be overwhelming and it will take you some time to implement everything accordingly.

A unique tool but lack of docummentation

Very pleased with what it offers me in terms of analytics.

Surprisingly Helpful

Okay platform for basic analytics

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Heap has paved the way for deeper analytics.

Super powerful analytics, with a learning curve

I've seen and tried different analytics tools. Each time our team spent to much time and efforts to support it and at the end it didn't worth the investment. Until we found Heap. Still under impression. 

Heap Review

Top notch Google analytics alternative 

Finally, I can track everything that I couldn't track before

Exactly what analytics should be like!

Never loose your web analytics history

Heap Unmatched Visibility for Accelerated Decision-Making

Heap makes client analytics simple

Great alternative to Google Analytics

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested. 

A must/have tool to understand user behaviour

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your  took box. 

A More Intuitive GA Alternative

Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

The no-brainer go-to when it comes to understanding your UX

Compare Heap and mParticle Analytics based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Kissmetrics is a behavioral analytics solution for product and marketing teams. We give companies actionable data and help them uncover insights on acquisition, engagement, retention, and revenue to grow their businesses.

All the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Trusted by one million websites in 180+ countries.

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Ad hoc Query

Ad hoc Reporting

Alerts/Escalation

Alerts/Notifications

Attribution Modeling

Audience Targeting

Behavior Tracking

Behavioral Analytics

Benchmarking

Campaign Analytics

Campaign Management

Campaign Segmentation

Campaign Tracking

Charting

Cohort Analysis

Collaboration Tools

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customizable Dashboard

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Capture and Transfer

Data Connectors

Data Extraction

Data Import/Export

Data Mapping

Data Source Connectors

Data Synchronization

Data Transformation

Data Visualization

Drag & Drop

Engagement Tracking

Funnel Analysis

In-App Events Tracking

Interactive Reports

Key Performance Indicators

Keyword Tracking

KPI Monitoring

Marketing Reports

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Channel Marketing

Multiple Data Sources

Multiple Site Management

Pageview Tracking

Performance Metrics

Private Dashboards

Product Data Management

Query Builder

Real-Time Analytics

Real-Time Data

Real-Time Updates

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Retention Tracking

Role-Based Permissions

Sales Reports

Scheduled/Automated Reports

Search/Filter

Secure Data Storage

Self-service Analytics

Session Recording

Single Sign On

Site Search Tracking

Tagging

Third-Party Integrations

Time on Site Tracking

Trend Analysis

Trend/Problem Indicators

Usage Tracking/Analytics

User Interaction Tracking

User Journeys

User Management

Visitor Tracking

Visual Analytics

Visualization

Web Traffic Reporting

Website Analytics

Heap

Web-based

Founder

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

Full Stack Engineer

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

Designer

Unless you have a background as a developer, using this software can be really confusing.

Analyst

Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Product Manager

I love that I can set up events at any time, without engineering involvement.

Customer Value Manager

It need basic html tagging knowledge. Sometimes it's confusing for business users.

If you need to do A/B tests or track and follow your website usage,  this is the tool to have. Not much to complain about it, just does what I need.

Great tool for user tracking and data recollection.

Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes.

The amount of configurations and customizations in the dashboards and reports is limited.

Sr. Director, Emerging Products

It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate.

Product & Operations Manager

This is the product you can start using right away and you don't need to invest engineer's time to support it.

Heap screenshot: All actions for a single user can be viewed in an activity feed in Heap

Heap screenshot: Segments can be defined using any number of filters

Heap screenshot: Highly-targeted funnels can also be created to track conversions

Heap screenshot: Funnels can be broken down by user segments, such as the device type used

Heap screenshot: User retention can be tracked using Heap

Heap screenshot: Retention metrics can also be presented as graphs

Heap screenshot

Large Enterprises

Mid Size Business

Small Business

Longview Tax is a corporate tax management solution that provides businesses with tools for managing tax strategies, collecting data, provisioning, and reporting on taxes. The cloud-based platform also offers tools for tax planning and helps businesses create data-driven strategies.

Logi Symphony is an embedded business intelligence (BI) and analytics application/framework. It is purpose-built for the embedded use case to allow direct integration of dashboards and reports for ISVs and OEM applications.

Rzilient, the next-generation IT management partner for small and medium-sized businesses to simplify, automate and secure your IT management.

Indicative is a cloud-based behavioral analytics platform for marketers, product managers and analysts that connects data sources in order to synthesize them into a complete view of the customer journey and provide actionable insights for optimizing customer acquisition, engagement, and retention.

A/B Testing

Profitability Analysis

Publishing/Sharing

Push Notifications

ROI Tracking

Scorecards

Self Service Data Preparation

Strategic Planning

Uninstall Tracking

mParticle Analytics

Associate Business Analyst

It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand.

This is the best software for the business analyst or a  project manager as it is very helpful for them to understand the customer and their requirements.

Product Owner

It really helps to get to know better your users' behaviour and supports the strategic decisions in the business life.

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

Amazing free offering to get you going in the app for quite a while. Indicative also has a ton of features.

Software Developer

I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization.

Associate Product Manager

Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.

Lead Program Manager

It is true that the tool requires some learning, but once you understand it is's super flexible and very easy to use.

For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once. There are too many marketing email campaigns.

Sales Operations Manager

Indicative is limited in ways to look at data.

mParticle Analytics screenshot: Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications  



mParticle Analytics screenshot: Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts.

mParticle Analytics screenshot: Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness

mParticle Analytics screenshot: Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features

mParticle Analytics screenshot: People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not.

mParticle Analytics screenshot

Freelancers

Heap vs mParticle Analytics Comparison

Heap

mParticle Analytics

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives