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Heap vs Smartlook Comparison

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Overview

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the...

Category Leaders

Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

24000

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

0

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

40

5

4

3

2

1

24

14

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.7

135

5

4

3

2

1

100

29

5

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Pros

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.
Smart look is brilliant to see what your visitor is doing on your site it really helps us in improving our website and making it user freindly.
It is a great tool to monitor incoming traffic (with sources), and to track their movements on the website in order to improve the user experience on the website. It is a great feedback tool.

Cons

Unless you have a background as a developer, using this software can be really confusing.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes.

Cons

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.
Will pay more than you get. Data will disappear any day, Application filters don't work.
Heatmaps also does not show % clicks on map, so missing some crucial analytical data.
  • Vendor responds to reviews
  • Last review10 months ago
  • Vendor responds to reviews
  • Last review10 days ago

Key features

  • Total features90
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Trail
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Coding
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Knowledge Management
  • Marketing Reports
  • Media Analytics
  • Mobile Access
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Tagging
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Trend/Problem Indicators
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Total features72
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Audit Trail
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Coding
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Knowledge Management
  • Marketing Reports
  • Media Analytics
  • Mobile Access
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Tagging
  • Text Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Trend/Problem Indicators
  • Usability Testing
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations70
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations26
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier