Hotjar Pricing, Features, Reviews & Comparison of Alternatives

Hotjar Reviews

Hotjar

Gain insights & feedback through website & mobile analytics

4.53/5 (15 reviews)
22

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Hotjat combines both analysis and feedback tools to give users insights into how vistors interact with their site, how they could improve that user experience and ultimately, how they might increase conversion rates. With Hotjar, users can think like an actual website visitor, understand their mindset and identify UX issues that are frustrating to them.

Through features such as heatmaps, visitor recordings & funnels, Hotjar enables users to visualize visitor interaction on their site, understand where drop-offs occur and identify areas for improvement. More direct visitor feedback can be garnered from visitor-facing, features such as customizable surveys and polls which come with support for over 20 languages. These 'Voice of User' tools allow developers to hear directly from visitors what they have to say about their user experience. Hotjar also enables users to recruit user testers for research and testing directly from your site.
www.hotjar.com

Hotjar Overview

Pricing

Starting from: $29.00/month
Pricing model: Freemium, Subscription
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Devices

Web
Android
iOS

Business size

S
Small
M
Medium
L
Large
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Hotjar screenshot: Build your own user surveys with HotjarHotjar screenshot: Create customizable polls for user feedback with HotjarHotjar screenshot: Hotjar HeatmapsHotjar screenshot: Hotjar's online form reportingHotjar screenshot: Hotjar recruitersHotjar screenshot: Identify where visitors leave your site with Hotjar's funnels Hotjar screenshot: Hotjar's visitor recording records real visitor behavior on your website

Hotjar Reviews (15)

Latest reviews

 Amazing product, solves a real problem that business owners do not ever realize exits!

- Getting insights into user behavior - Making some great UI/UX changes to optimize the website using Hotjar's results - Insight into consumer psychology

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Reviewed 6 days ago by Shikhil Sharma

 

 Wow, What a Product!

Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns.

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Reviewed 8th of August by Justin Larsen

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Hotjar Screenshots (7)

Hotjar screenshot: Build your own user surveys with HotjarHotjar screenshot: Create customizable polls for user feedback with HotjarHotjar screenshot: Hotjar HeatmapsHotjar screenshot: Hotjar's online form reportingHotjar screenshot: Hotjar recruitersHotjar screenshot: Identify where visitors leave your site with Hotjar's funnels Hotjar screenshot: Hotjar's visitor recording records real visitor behavior on your website

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Small Business
Devices Supported
Web-based
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
Arabic, Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian
Support Options
FAQs, Knowledge Base, Online Support

Hotjar Pricing

Starting from: $29.00/month

Pricing model: Freemium, Subscription

Basic: Free. A limited package for personal use.

Pro: $29/month. Unlimited insights for less than $1/day.

Business: from $89/month. For organizations with high traffic.

Competitors Pricing

Inspectlet

Pricing model: Freemium, One-time License, Subscription
Free Trial: Available (No Credit Card required)

Mouseflow

Pricing model: Open-source, Subscription

Google Analytics

Starting from: $150000.00/year
Pricing model: Freemium, Subscription

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Key Features of Hotjar

  • Visual representation of visitor clicks
  • Conversion Rate Optimization (CRO)
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor-facing features support over 20 languages
  • Visitor recording shows how users interact with your site

Benefits

Identify opportunities for improvement and new ideas for A/B testing by discovering at which stage (or from which page) visitors are leaving your site, with Hotjar's conversion funnels.

Understand exactly how users interact with your site by recording real visitor behavior. Hotjar's visitor recordings enable analysts to identify any usability issues.

Hotjar's heatmaps provide a visual representation of visitor movements on a site enabling developers to understand what users do and want to see on their site.

Hotjar's form analytics allow users to improve form completion rates. After discovering which form fields are left blank and which take too long to complete, form design can be altered accordingly.

Build and distribute surveys using Hotjar's survey editor. Invite visitors to complete a survey before they abandon your site to understand more about their experience.

Alternatives to Hotjar

Shikhil Sharma

Amazing product, solves a real problem that business owners do not ever realize exits!

18/08/2017

- Getting insights into user behavior - Making some great UI/UX changes to optimize the website using Hotjar's results - Insight into consumer psychology

Pros

Hotjar gives eye opening insights into customer behavior. A few features that we extensively use include: 1. Recordings: This truly helps in understand how customer behaves and how cart drop rates can be minimized. 2. Heatmaps: Over a period of time heatmaps give you a great detail about general pattern of visitors which has helped us take some big decisions in UI/UX.

Cons

Not a lot of cons, the software does as value to the business. Just one would be that the video player can be improved as it sometimes makes the browser slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Justin Larsen

Wow, What a Product!

08/08/2017

Within an hour of integrating it into our site and CRM (which took only minutes), we were getting recordings of user visits and heat maps, greatly increasing our ability to quickly improve the performance of our website and marketing campaigns.

Pros

What DON'T I like about this software is more like it. I'm blown away that there's not more reviews for HotJar and am very happy to have spotted this opportunity to give them some love. HotJar is easily the best value-to-price behavior mapping software of its kind, and I've used and shopped for several of them. That pretty much sums it up. From heat mapping to visitor recordings to polling functionality, I simply haven't had to look for another solution since I found it, and it is much more cost-effective than its competitors. Its integrations that we have implemented have worked splendidly, as well. 5 stars, hands down.

Cons

I'm only listing "cons" because I have to to submit this review. Some of its user interface wasn't completely intuitive to me at first but I overcame it quickly and don't think it's fair to expect every software program to not come with a little bit of a learning curve. Within a couple of days I was navigating it fluidly.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Web Analyst (Internet company, 51-200 employees)
Verified Reviewer

Easy but lazy

23/06/2017

Pros

Hotjar is an intuitive and easy-to-use tool. Feedback section is an added value comparison to most usability tools.

Cons

It's a very basic tool, with no chance to segment the traffic to analyze heatmaps. The absence of a possible automatic reactivation of the reports, once the set threshold is reached, makes the use of the tool quite frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Bill Stathopoulos

Robust Analytics & Feedback platform

16/06/2017

Pros

It has a complete set of tools to optimize the conversions/goals you have on the website. From visitor session recordings to form tracking and polls. Thr user interface is also very friendly, even for a beginner.

Cons

There is no way to tie user feedback to an individual user and cross-reference that data with other marketing automation platforms for 360degree insights and real-time interaction.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Sandra Balzola

Overall liked the software

11/06/2017

Pros

Like that it gives an idea of what people are viewing and going for on our website. We also love the ability to attach polls.

Cons

Aside from a few glitches and recordings that weren't being captured we have no complaints. It does what it's supposed to do.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Filippo Saccaro

Verified Reviewer

Cheap and easy to use. Ideal for small medium business

08/06/2017

Pros

easy to implement. very intuitive in setting up. Cheap. Very useful for the feedback module. Constantly evolving

Cons

Lack of integrations with other tools. Needs daily maintenance in case of huge traffic. The different modules seems not to be so connected each other.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Christine Klein

Very user friendly

07/06/2017

Pros

It's easy and simple to setup. You can create heatmaps within a matter of clicks. Being able to view records of where people click around on your website is extremely helpful.

Cons

It would be nice if Hotjar could show how content within iframes are used. Although this is more of a limitation with iframes and cross domain tracking if the iframes are not on the same domain.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Crystal Ignatowski

Verified Reviewer

Watch, Change, Improve, Repeat

31/05/2017

Pros

Stumbled across Hotjar after paying way too much with another company. Hotjar is the best thing on the market for price, hands-down. It is easy to use, easy to set up, and you can be recording users, generating heat maps, and collecting polls from day one. We used Hotjar primarily for recordings and polls. Recordings are crisp, easy to watch, and I love that you can add notes to the video WHILE you are watching. And then save those notes for other people on your team to see later. The polls feature is great. Many options for when the poll launches. Hotjar makes it easy to analyze your data, or export it and analyze it on your own.

Cons

The only downside is that Hotjar cannot record what happens inside an iframe. Such a bummer if you really need to see how your users interact.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more

All in one conversion optimization tool

28/02/2017

When your work as Ux / UI designer Hotjar is a great tool to understand and improve how the user interacts with your product, heatmaps, session recordings and Analytics will help you to improve content creation, lead attraction and conversion, reducing friction points within the user and the content.

Pros

- Heatmaps - user session recordings - conversion funnels - Analytics

Cons

- Not a single thing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Hotjar

Is the best tool for conversion and optimisation along with Crazy Egg.

Source: GetApp
Helpful?   Yes   No
Read more
Vijay Khandekar

Verified Reviewer

A must have for New Age Marketers. Period.

28/09/2016

No need to waste your money for various tools to ace conversion optimization for your site. Hotjar is one of the main tools of my marketing toolkit. It is pretty awesome. The kind of insights and analytics it provides it gold. Combining the insights of all the tools it provides, it gives you a bigger picture about your website performance and gaps. Start using it today to take your website performance to the next level

Pros

1) All in one tool - Heatmaps, Website Surveys, Website Visitors Recording, Feedback Polls 2) Economical 3) Easy to use

Cons

I personally love this tool and use this for 3 different sites. The money I pay to them is the best investment I do for marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Hotjar

If you are looking for an economical tool to take your website conversions to the next level, then you should start using Hotjar Now.

Source: GetApp
Helpful?   Yes   No
Read more

Who is Hotjar For?