Hotjar vs Fulcrum Comparison

Overview

Hotjar makes it easy to go beyond traditional web analytics & understand what people are really doing on your site.

Fulcrum is a cloud-based custom form creation and mobile data collection solution designed to enhance workflows at all stages...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$29.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$22.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

236

90

11

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
99%
would recommend this app

5

4

3

2

1

115

31

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Love using pools - you will be surprised how good it works if you ask the right question in the right time. Very responsive and professional customer support.
It's a great tool to analyse behavior and understand my users, it's amazing the number of things you can do.
My overall experience has been fantastic. The recordings are top quality and there are plenty of additional features and functions for those who want more.

Pros

The best thing that I have found is the ease of uploading and downloading data.
The best attribute about the softwares was Fulcrums easy functionality.
Software is good only having difficulty because it is getting changed so much on us. But the company we are working for.

Cons

I haven't encountered any major issues or roadblocks that made my experience with Hotjar unpleasant. No distinct cons, as far as our marketing team is concerned.
It's tough to think of a disadvantage to HotJar or a problem I have with the software. It tracks critical data.
Hotjar is getting sometimes bad reputation. If you mention you're using it on your terms and conditions, some visitors can be affraid by being spied.

Cons

As i am limited in what software i have access to it has been difficult to add background map data so that something is displayed when the mobile device has no coverage.
I dislike that you can only attach one picture at a time to some things.
Also, the GIS funcitons were a bit limited but again, i undertand this is not the original prupose of the tool.
  • Vendor responds to reviews
  • Last review12 days ago
  • Vendor responds to reviews
  • Last review11 days ago

Key features

  • Total features9
  • 360 Degree Feedback
  • A/B Testing
  • API
  • Activity Tracking
  • Appointment Management
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Audit Trail
  • Barcode Scanning
  • Billing & Invoicing
  • CRM Integration
  • Compliance Management
  • Conditional Logic
  • Configurable Workflow
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Forms
  • Customer Database
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Verification
  • Dispatch Management
  • Drag & Drop Interface
  • Electronic Signature Capture
  • Equipment Tracking
  • Event Triggered Actions
  • Feedback Collection
  • Feedback Management
  • File Management
  • Forms Management
  • Full Text Search
  • GPS
  • Heatmap
  • History Tracking
  • Inventory Management
  • Location Tracking
  • Mobile Signature Capture
  • Multi-Language
  • Offline Access
  • Permission Management
  • Real Time Data
  • Real Time Updates
  • Records Management
  • Remote File Access
  • Reporting & Statistics
  • Requirements Management
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • Single Sign On
  • Subcontractor Management
  • Surveys & Feedback
  • Tagging
  • Text Editing
  • Version Control
  • Video Management
  • Web Analytics
  • Web Forms
  • Work Order Management
  • Workflow Management
  • Total features53
  • 360 Degree Feedback
  • A/B Testing
  • API
  • Activity Tracking
  • Appointment Management
  • Approval Process Control
  • Archiving & Retention
  • Assignment Management
  • Audit Trail
  • Barcode Scanning
  • Billing & Invoicing
  • CRM Integration
  • Compliance Management
  • Conditional Logic
  • Configurable Workflow
  • Conversion Rate Optimization
  • Custom Fields
  • Custom Forms
  • Customer Database
  • Customizable Templates
  • Data Import
  • Data Import/Export
  • Data Verification
  • Dispatch Management
  • Drag & Drop Interface
  • Electronic Signature Capture
  • Equipment Tracking
  • Event Triggered Actions
  • Feedback Collection
  • Feedback Management
  • File Management
  • Forms Management
  • Full Text Search
  • GPS
  • Heatmap
  • History Tracking
  • Inventory Management
  • Location Tracking
  • Mobile Signature Capture
  • Multi-Language
  • Offline Access
  • Permission Management
  • Real Time Data
  • Real Time Updates
  • Records Management
  • Remote File Access
  • Reporting & Statistics
  • Requirements Management
  • Role Management
  • Role-Based Permissions
  • Rules-Based Workflow
  • Single Sign On
  • Subcontractor Management
  • Surveys & Feedback
  • Tagging
  • Text Editing
  • Version Control
  • Video Management
  • Web Analytics
  • Web Forms
  • Work Order Management
  • Workflow Management

Integrations

  • Total integrations29
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Xero
  • Zapier
  • Zendesk
  • Total integrations4
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Hotjar vs. Fulcrum

See how Hotjar and Fulcrum stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.