Hotjar Features List

Hotjar Reviews

Hotjar

Gain insights & feedback through website & mobile analytics

4.64/5 (73 reviews)
20

Hotjar Feature Summary

  • Visual representation of visitor clicks
  • Conversion rate optimization (CRO)
  • Get real user opinions through surveys and feedback
  • Online form reporting
  • Visitor-facing features support over 20 languages
  • Visitor recording shows how users interact with your site
  • A/B testing
  • Web analytics
  • Feedback management
  • Feedback management

Business Intelligence & Analytics Feature Comparison

Most popular features of all Business Intelligence & Analytics apps

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Drag & Drop Interface (43 other apps)
Graphical Data Presentation (37 other apps)
Monitoring (57 other apps)
Real Time Analytics (71 other apps)
Real Time Data (54 other apps)
Real Time Reporting (44 other apps)
Reporting & Statistics (58 other apps)
Third Party Integration (47 other apps)
Visual Analytics (80 other apps)

Mobile apps

iOS App


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Hotjar Feature Reviews

25 reviewers had the following to say about Hotjar's features:

Bill Stathopoulos

Robust Analytics & Feedback platform

2017-06-16

Pros

Thr user interface is also very friendly, even for a beginner.

Cons

There is no way to tie user feedback to an individual user and cross-reference that data with other marketing automation platforms for 360degree insights and real-time interaction.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Chris Casseday

Great conversion optimization tool!

2018-03-16

It isn't free, but at the same time, it is worth the money.

Pros

I love Hotjar for the heatmaps, user session recordings, conversion funnels analysis, and the detailed analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Vassilis Stathopoulos

Favorite CRO software

2018-03-15

Pros

I like that it combines all different kinds of tools and analytics mechanisms (heatmaps, clickmaps, etc.) to collect data from a website regarding users' behavior, and also to gather feedback with specific widgets.

Cons

I'd like the feedback widget to be a bit more customizable in terms of appearance and functionality.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Parisa Vassei

Easy to implement, informative and quite intuitive

2018-03-26

HotJar has helped myself and clients gather powerful insights into user's experiences, allowing us to create and optimize digital experiences that are enjoyable

Pros

I find HotJar simple to integrate with. The data it provides is very useful.

Cons

It's not a challenge to use, but I could see how it might be daunting to users who aren't too familiar with these types of analytical tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Krista Scarlett

we love it, and our clients are always impressed by the results when we show them

2017-12-14

Pros

easy to read and interpret reporting, offers great analytics on how well our client work is performing (and our clients are always really impressed by that)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Toby Mei

Verified Reviewer

Hotjar let you track the real behavior on your website

2017-12-12

Pros

Hotjar let you track the real behavior on your website - recording, heatmap, clickmap, survey tools, which you normally won't see on regular tracking like Google Analytics. It gives us a lot more insights about our visitors and helps with user experience design.

Cons

We haven't done integration so can't speak that part. maybe we can use a bit more customization on the survey tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Lewis Holland

Verified Reviewer

Great all round tool for analytics

2016-08-29

Hotjar is great for all forms of analytics. That's what makes it great.

Pros

Pricing All round anayltics tool

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Likelihood to recommend

10/10

Recommendations to others considering Hotjar

You're losing out to competition if you're not using Hotjar!

Source: GetApp
Helpful?   Yes   No
Read more
Jesús Gireaud

Hotjar encompasses the best user experience and usability that a SaaS can provide.

2018-04-04

The implementation of hotjar in the websites and applications in which we work has been very simple, the new users that need to collect data, do it in a simple way thanks to the beautiful user interface that the software has.

Pros

Using hotjar has allowed me to radically optimize my digital assets more efficiently, this has allowed us to reduce costs in improving the product and therefore allows us to exponentially increase the ROI

Cons

I do not think there is anything negative about hotjar, maybe the only thing is the fact that the software is designed for users who know terms of user experience, usability and optimization.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ayushi Sharma

It's good for a small firm or someone who is just a beginner.

2018-01-16

Pros

So, instead of using two tools, I can make use of this inbuilt feature to collect qualitative data.

Cons

Also, the filtering is restrictive so, there is a lot of limitation in terms of data gathering.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more

All in one conversion optimization tool

2017-02-28

When your work as Ux / UI designer Hotjar is a great tool to understand and improve how the user interacts with your product, heatmaps, session recordings and Analytics will help you to improve content creation, lead attraction and conversion, reducing friction points within the user and the content.

Pros

- Heatmaps - user session recordings - conversion funnels - Analytics

Cons

- Not a single thing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering Hotjar

Is the best tool for conversion and optimisation along with Crazy Egg.

Source: GetApp
Helpful?   Yes   No
Read more
Seth Craven

This is a great way to interact with potential customers

2018-01-24

Easily obtain information from your customers automatically.

Pros

It provides such valuable data about our customers' behavior and helps us make decisions about design and layout of the website.

Cons

For instance, I would love the polling feature to allow us to put links or buttons within the poll.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Varney

Gain actionable user insights

2018-04-23

Heat map reports, page scroll and mouse movement reports, and an easy way to see how visitors engage with your website.

Pros

Easy to track and view visitor behavior to a website, see movement action on a particular page, and what portion of a page visitors view.

Cons

Occasionally, floating menus or other items which are not permanently displayed can skew or give misleading results since clicks or engagement may appear to come in random sections of a page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Igor Gorbenko

Great insights for those looking to optimize conversions.

2018-06-18

Better conversion on a website and safe website updates by analyzing which parts of website people interact with the most.

Pros

It tracks actions on three types of devices (desktop, mobile and tablet), clicks, mouse movement, and scroll.

Cons

I wouldn't say there are any, and if there are you don't have to worry about it because you'll catch them while using the free version and safely decide whether these cons are a deal-breaker.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Piyush Chopra

Verified Reviewer

Understand your visitors in depth

2018-05-15

Pros

Website visitor behavior tracking is easy and straightforward with hotjar and their reporting tools are very comprehensive.

Cons

The click mapping feature is a bit outdated and needs a fresh rework to match today's modern day requirements.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Shikhil Sharma

Amazing product, solves a real problem that business owners do not ever realize exits!

2017-08-18

- Getting insights into user behavior - Making some great UI/UX changes to optimize the website using Hotjar's results - Insight into consumer psychology

Pros

Recordings: This truly helps in understand how customer behaves and how cart drop rates can be minimized. 2.

Cons

Not a lot of cons, the software does as value to the business. Just one would be that the video player can be improved as it sometimes makes the browser slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Eugene Dean

Verified Reviewer

Tools that are designed to improve the performance of your website

2018-05-06

Pros

The program was very visual and gives you different options for viewing your visitors and how they view the page.

Cons

Hotjar seems to capture a lot of "fake" users and does not capture real users I know, because the fact visited the page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Joel Ragar

Takes away the pain of guessing

2018-05-17

Pros

Gives me easy access into the customer data I need at a moments notice.

Cons

It continues to improve and the audience of users is growing too so some of the features it's missing I assume will be coming sooner rather than later.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Very cool way to gauge your website's user experience

2018-04-24

Pros

Hotjar's heatmap functionality is an awesome way to test web pages out to see how far visitors are scrolling and what buttons are being clicked, etc.

Cons

It can be a bit hard to analyze the data correctly and make sure its tracking the right traffic (based on our experience).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Hospitality company, 51-200 employees)

Excellent product

2017-12-14

Several tools to track down website quality and visitor's experience, in one place. Easy to use.

Pros

I love how they are able to simplify things that would be very complex to implement, from tracking opinions about specific pages, heatmaps to watching the visitor's interaction with multiple pages. Excellent tool for feedback.

Cons

Maybe could have better consolidated reporting, a summary of all insights during a specific period.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rolland Parnell

Verified Reviewer

Find out what your customers really desire for

2018-05-21

Pros

Because that data which Hotjar can gather for your company related to all the actions that your customers are doing on your website, where do they click and after what they close your website.

Cons

However, there is no perfect product in this world and even this excellent system has some weaknesses, like overloaded with the amount of data and increased time for loading the page that you need and some other things connected with this problem, but, totally we more than happy with this product.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Amazing, Great Data, Simple

2018-01-16

Pros

I can see exactly how my customers and site visitors interact with my copy & advertising. Data collection is a breeze.

Cons

I wish the funnel setup were better optimized for Shopify. Because URL's are randomized, it is near impossible to set up some funnels.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Easy way to get heat maps and collect feedback

2017-11-09

It has enabled us to better understand what appeals to visitors on our web pages, how far they are prepared to scroll, and other useful information that has helped guide optimization work which has generally created better performing pages and page elements.

Pros

Initially the best feature for me was the ability to learn exactly what website visitors are drawn to on web pages via heat maps.

Cons

It can sometimes take a while to collect enough data to create a heat map on pages that don't attract a high volume of traffic, but that's just my impatience and not a product issue. :)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Furniture company, 51-200 employees)

Hotjar is an easy and affordable user feedback tool that helps us tailor user experience.

2018-01-19

We've used hotjar to identify navigational, organizational, and functional issues on our website that crop up in actual use, issues that may not appear in our daily use or testing. It allows us to see how users are interacting with our site and collect user feedback, and that lets us find ways to improve the experience

Pros

And if you are someone who isn't comfortable sifting through analytics, it makes it extremely simple to identify potential problem areas in the user experience that you, being familiar with the site, might miss.

Cons

I suppose one of the issues I have run into is that the conversion funnel tracking tool doesn't seem to accurately report metrics for us.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Simeon Kirilov

Verified Reviewer

The best conversion rate optimization tool

2016-03-24

By combining analysis and feedback, Hotjar lets you review a bigger picture than other analytics tools, at a more affordable price

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Web Analyst (Internet company, 51-200 employees)
Verified Reviewer

Easy but lazy

2017-06-23

Pros

Hotjar is an intuitive and easy-to-use tool.

Cons

The absence of a possible automatic reactivation of the reports, once the set threshold is reached, makes the use of the tool quite frustrating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more