mParticle Analytics vs Matomo Comparison

Google Analytics 360

Logi Symphony

Mixpanel

Fathom

Longview Tax

Rzilient

Simple program, providing all the necessary data

The alternative for in-house / intranet analytics

RGPD friendly

GDPR friendly

Thanks a lot

Overall Matomo works great and can be a good supplement or replacement for Google Analytics. 

Matomo is neck and neck with Google Analytics

We use it for onlinestatistiks for our website and also for our customers.

Easy and your data is safe

Matonon an RGPD compliant sofware

Einfach zu bediendene Website-Statistik, die alle Features hat, welche man von anderen Tools wie Google Analytics kennt. 

Gute Google Analytics Alternative

Good Google Analytics alternative

I have been using Matomo for about 8 or 9 years it has always been stable and secure, i always update it regularly without any issues. and it has always been reliable. 

Best free open source websites and apps users analytics system.

Matomo permet de suivre les activités des visiteurs sur l'ensemble d'un domaine, y compris les sous-domaines. Il permet d'obtenir une vue d'ensemble de toutes les interactions des visiteurs avec notre site web et cela gratuitement

alternative open-source à Google Analytics

open-source alternative to Google Analytics

The best Google Analytics alternative

Good experience, you are provided with the code easily and open source, you have all the necessary tools to take advantage of your analytics.

Very good software for analytics

Great

The best open-source analytics platform

Overall I like to work with matomo. We own the data and the handling is easy enough. There is still some slack for approvement, but I guess the need for a secure analytics tool while rise in future and so matomo will have more resources to improve as well. Will see :)    

If you need a analytics tool that keeps all data in house

Version Autohébergée

Self-hosted version

La gran alternativa a Google Analytics

The great alternative to Google Analytics

- Keeping data private.

- Not letting other analytics' companies follow the consumer around.

- Letting people know that their data will never be sold to a 3rd party and that their data is theirs

When data is the name of the game, privacy is everything; enter, Matomo!

Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features for tracking and analyzing website traffic. One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how it is collected and stored. However, the interface feels cluttered and a bit overwhelming, with a large number of options and settings to navigate. This can make it more difficult for users who are new to web analytics or who prefer a more streamlined interface. Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.

A comprehensive and customizable self hosted web analytics platform

The best Web Analytics Platform out there 

Overall, Matomo is my favorite analytics platform. It does everything that myself and my clients need. The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Awesome Open Source and Privacy-Conscious Alternative to Google Analytics

Your data is yours

I can definetly recommened Matomo, it is a great way to monitor your sites while being ethical.

Ethical webtracking made easy

The Best Web Analytics

We do web analysis, conversion tracking and use heatmaps - to the extent that our users permit us to. And that is sufficient to run our website efficiently.

Great for GDPR-compliant web analytics

Compare mParticle Analytics and Matomo based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Longview Tax is a corporate tax management solution that provides businesses with tools for managing tax strategies, collecting data, provisioning, and reporting on taxes. The cloud-based platform also offers tools for tax planning and helps businesses create data-driven strategies.

Logi Symphony is an embedded business intelligence (BI) and analytics application/framework. It is purpose-built for the embedded use case to allow direct integration of dashboards and reports for ISVs and OEM applications.

Rzilient, the next-generation IT management partner for small and medium-sized businesses to simplify, automate and secure your IT management.

Indicative is a cloud-based behavioral analytics platform for marketers, product managers and analysts that connects data sources in order to synthesize them into a complete view of the customer journey and provide actionable insights for optimizing customer acquisition, engagement, and retention.

A/B Testing

Ad hoc Reporting

Behavior Tracking

Benchmarking

Campaign Management

Cohort Analysis

Collaboration Tools

Conversion Tracking

Customer Journey Mapping

Customer Segmentation

Dashboard

Dashboard Creation

Data Connectors

Data Import/Export

Drag & Drop

Engagement Tracking

Funnel Analysis

In-App Events Tracking

Key Performance Indicators

Multi-Channel Attribution

Performance Metrics

Profitability Analysis

Publishing/Sharing

Push Notifications

Retention Tracking

ROI Tracking

Role-Based Permissions

Scorecards

Secure Data Storage

Self Service Data Preparation

Single Sign On

Strategic Planning

Third-Party Integrations

Trend/Problem Indicators

Uninstall Tracking

Visual Analytics

mParticle Analytics

Web-based

Associate Business Analyst

It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand.

This is the best software for the business analyst or a  project manager as it is very helpful for them to understand the customer and their requirements.

Product Owner

It really helps to get to know better your users' behaviour and supports the strategic decisions in the business life.

Founder

Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands.

Amazing free offering to get you going in the app for quite a while. Indicative also has a ton of features.

Software Developer

I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization.

Associate Product Manager

Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.

Lead Program Manager

It is true that the tool requires some learning, but once you understand it is's super flexible and very easy to use.

For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once. There are too many marketing email campaigns.

Sales Operations Manager

Indicative is limited in ways to look at data.

mParticle Analytics screenshot: Customer Journey screen showing a funnel visualization detailing average path time for customers and conversion rate, plus the various key stages from account creation to engaging with various notifications  



mParticle Analytics screenshot: Dashboard reports can be created using drag and drop and bookmarked data queries, featuring a host of visualizations and charts.

mParticle Analytics screenshot: Segmentation tools aid the identification of key behaviors that influence higher conversion rates, along with the analysis of A/B tests to gauge engagement effectiveness

mParticle Analytics screenshot: Create behavioral cohorts to understand why customer retention is proving effective and analyze their actions over periods of time to bake in the most successful features

mParticle Analytics screenshot: People insight features include a historical activity feed that allows users to drill deeper into each customer journey and session, whether anonymous of not.

mParticle Analytics screenshot

Freelancers

Large Enterprises

Mid Size Business

Small Business

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Fathom is a business intelligence and management reporting solution which transforms accounting data into management reports and deeper insights.

Choose a powerful analytics solution that respects data privacy and ownership.  

Matomo is the trusted analytics solution for over 1.5 million websites globally.

Activity Dashboard

Alerts/Notifications

Behavioral Analytics

Campaign Analytics

Campaign Tracking

Customer Database

Customer Profiles

Customizable Branding

Customizable Dashboard

Customizable Reports

Customization

Data Analysis Tools

Data Capture and Transfer

Data Cleansing

Data Discovery

Data Quality Control

Data Visualization

For Websites

Goal Setting/Tracking

Heatmaps

Keyword Tracking

KPI Monitoring

Multiple Site Management

Pageview Tracking

Private Dashboards

Public Dashboards

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Referral Tracking

Reporting & Statistics

Reporting/Analytics

Scheduled/Automated Reports

Screen Activity Recording

Search/Filter

SEO Management

Single Page View

Site Search Tracking

Statistical Analysis

Time on Site Tracking

User Interaction Tracking

Website Analytics

Widgets

Matomo

Linux

Windows

Director of Engineering

A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.

Analyst

Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.

Owner

The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Webmaster & Writer

I really appreciated the ease of installation, both as a solution and also the deployment on my sites. If you have already used competing solutions, the operation is intuitive.

President

Matomo gives you great inside into your unique visitors and their characteristics. It is great to see, how long visitors remain on the side and what actions they take.

Web Developer

Developer

Despite this, Matomo's advanced features and ability to be customized to specific needs make it a powerful tool for those who are willing to invest the time to learn it.

A good replacement to Google Analytics that respect privacy.

Using Matomo, then piwik, we were able to greatly improve the responsiveness of the website and react to the user experience. It also helps in defining KPIs for our Marketing.

IT Specialist

Easy to use, user friendly gui, secure and strong.

Recurring error while trying to update or customize the tool.

Marketing Strategist

What we are still missing is the simple linking option with Google Ads and other PPC ad providers.

Creative Head

After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.

If a page had very little access, it is difficult to find its data in the reports, as it only displays the most accessed.

Matomo screenshot: Dashboards in Matomo offer you the ability to include various types of analytics data on a single page. You can customise your dashboards to focus on your website goals and then optimise them with the specific data you need.

Matomo screenshot: The Visits Log is useful to browse individual user sessions on your site and understand what your visitors were looking for, whether they found an answer, or to see which pages they looked at before converting your goals.

Matomo screenshot: Heatmaps shows you visually where your visitors try to click, move the mouse and how far down they scroll on each page. Now you can effortlessly discover how your visitors truly engage with your most important web pages.

Matomo screenshot: Understand what marketing channels and campaigns are working for your business, what aren't, and shift your marketing efforts accordingly to gain more visitors, more effectively, with less costs.

Matomo screenshot: The combined keywords report gives you all keywords searched by your users across all search engines. For each keyword, you get the number of clicks, the number of impressions, the ClickThrough rate and the search result position of your website.

mParticle Analytics vs Matomo Comparison

mParticle Analytics

Matomo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives