Indicative Features

Indicative

Customer Analytics for Everyone

4.5/5 (32 reviews)

Competitor Feature Comparison

AB Testing
API
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Behavior Tracking
Benchmarking
CRM
Campaign Management
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Feedback Management
For Mobile
For Websites
Funnel Analysis
In-App Events Tracking
Key Performance Indicators
Monitoring
Multi-Language
NPS of Customers
Performance Metrics
Profitability Analysis
Publishing / Sharing
Pulse Surveys
Push Notifications
Real Time Analytics
Real Time Data
Reporting & Statistics
Reporting/Analytics
Retention Tracking
Role-Based Permissions
Scorecards
Search/Filter
Secure Data Storage
Self Service Data Preparation
Single Sign On
Strategic Planning
Survey/Poll Management
Surveys & Feedback
Third Party Integrations
Trend / Problem Indicators
Uninstall Tracking
Visual Analytics
Learn moreCompare App
AB Testing
API
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Behavior Tracking
Benchmarking
CRM
Campaign Management
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Feedback Management
For Mobile
For Websites
Funnel Analysis
In-App Events Tracking
Key Performance Indicators
Monitoring
Multi-Language
NPS of Customers
Performance Metrics
Profitability Analysis
Publishing / Sharing
Pulse Surveys
Push Notifications
Real Time Analytics
Real Time Data
Reporting & Statistics
Reporting/Analytics
Retention Tracking
Role-Based Permissions
Scorecards
Search/Filter
Secure Data Storage
Self Service Data Preparation
Single Sign On
Strategic Planning
Survey/Poll Management
Surveys & Feedback
Third Party Integrations
Trend / Problem Indicators
Uninstall Tracking
Visual Analytics
Visit WebsiteCompare App
AB Testing
API
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Behavior Tracking
Benchmarking
CRM
Campaign Management
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Rate Optimization
Conversion Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Feedback Management
For Mobile
For Websites
Funnel Analysis
In-App Events Tracking
Key Performance Indicators
Monitoring
Multi-Language
NPS of Customers
Performance Metrics
Profitability Analysis
Publishing / Sharing
Pulse Surveys
Push Notifications
Real Time Analytics
Real Time Data
Reporting & Statistics
Reporting/Analytics
Retention Tracking
Role-Based Permissions
Scorecards
Search/Filter
Secure Data Storage
Self Service Data Preparation
Single Sign On
Strategic Planning
Survey/Poll Management
Surveys & Feedback
Third Party Integrations
Trend / Problem Indicators
Uninstall Tracking
Visual Analytics
Visit WebsiteCompare App

Indicative Feature Reviews

25 reviewers had the following to say about Indicative's features:

Yisheng T.

Good service

2019-06-17

Pros

1. good interface 2. real time data 3. very helpful customer service

Cons

1. too many choices some times. 2. the session UI can be improved.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hi Yisheng, thank you for the review! While Indicative offers near-realtime analytics, there can be delays in processing data. Several checks are conducted to verify and deduplicate data before making it available in Indicative. It's important to note as well that while queries within our tools produce results on-demand, dashboards are limited to a maximum of 15-minute refresh intervals.

Read more
Anonymous
(Newspapers company, 1001-5000 employees)
Verified Reviewer

Great Multi-Platform Review

2018-11-30

They were always willing to help and worked hard to solve any data problem we were facing.

Pros

Its a relatively easy to use UI that overlaid over all of our data.

Cons

While querying to build reports was a very useful tool it did require a lot of practice.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hi there! We released an improved reporting feature that can be used to send updated dashboard results to any email address. If you'd like additional information, please contact support@indicative.com

Read more
Anonymous
(Internet company, 201-500 employees)
Verified Reviewer

#Titlereview

2018-09-24

We analyze impact of bugs by querying data and that is easier to interpret with visuals.

Pros

The queries are pretty simple and attributes are documented. The types of visualisation and the speed to get results is satisfying.

Cons

That it does not show real-time data, actually I believe our newest is at least one day old.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for your feedback! Regarding real-time data, we offer two main types of data loading: real time via our REST API or daily batch loads via your data warehouse. It seems like your company utilizes the latter, but we are happy to help you get set up with a real time integration if you are interested. Please reach out to your Customer Success Manager, or contact support@indicative.com.

Read more
Anonymous
(Financial Services company, 51-200 employees)
Verified Reviewer

Excellent for showing value to partners

2018-12-06

Via Indicative, we can easily get graphs from data without deep coding knowledge, any analyst can do it.

Pros

It's really helpful and visually easy to understand as we managed different partners data and we sent them these graphs.

Cons

It takes some time to upload/ calculate the existing dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hello. On our Free plan, dashboard updates are limited to one daily update. For more frequent dashboard updates, please consider our Pro or Enterprise plans.

Read more
Pranav S.

Verified Reviewer

Great value for money, beats Amplitude anyday

2019-06-24

Pros

The right amount of features are present that would solve most of the analytical requirement for a product/growth team

Cons

For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks, Pranav! Please send your additional use cases to support@indicative.com. We're always seeking new ways to improve our product and we're especially responsive to customer feedback.

Read more
Anonymous
(Entertainment company, 51-200 employees)
Verified Reviewer

Indicative is a fantastic resource to help us visualize our data and tell great stories.

2018-01-05

We can easily visualize our data.

Pros

I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Cons

The output of the data could also be more flexible in terms of how the information is arranged.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your review.

Read more
Jonathan S.

Verified Reviewer

Get more from your data

2018-11-30

Pros

Google Analytics' funnel capability is an afterthought and not very usable.

Cons

Because it loads all of the data, there can be some slight delays (though I think you can solve for this by implementing sampling if so desired).

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for your review, Jonathan. Just like an ounce of prevention is worth a pound of cure, time spent instrumenting your events now will save you time in analyzing the events later.

Read more
Ivan S.

Indicative at Prezi

2019-06-18

Pros

Fast: Crunching some demanding funnel query can be faster and effective in Indicative Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative Flexible: We are using it also for AB testing evaluation.

Cons

Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another Feature: A few which I believe are useful are missing: - batch modifications of multiple funnels - concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?"

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for the review, Ivan! In recent months, we cleaned up our interface with a focus on ease of use. We're also releasing a "Journeys" tool soon, which will begin to shift Indicative from a toolset for hypothesis-testing toward more exploratory analytics.

Read more
Rohit B.

Indicative is a great tool

2019-06-18

Its really easy to fetch data from the tool and presentation of data is better than any other tool available.

Pros

Like all the features available for the gathering the data.

Cons

Nothing as such, Liking the tool so far.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for the review, Rohit!

Read more
Gloria C.

Great intuitive analytics tool

2019-10-15

BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface.

Pros

The drag and drop function with immediate visual updates makes running queries easier to figure out.

Cons

Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for your review, Gloria! Indicative has a simple interface to make querying easy for non-technical users- no SQL or coding knowledge needed! We've also reduced our query error rate to <1%. If you're having difficulty running a query, please contact support@indicative.com

Read more
Sam R.

Indicative Review

2019-07-01

Pros

Indicative is useful for looking at trends over time and we're able to pull in many different data sources and gather them in one place.

Cons

Indicative is limited in ways to look at data. The ease of use is not great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your feedback, Sam.
It's true that users with a deep understanding of the underlying data will find Indicative easier to use. We also offer more than 10 chart types across our 4 primary tools.

Read more
Shubham S.

Verified Reviewer

Indicative software reviews

2019-07-25

Pros

It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand.

Cons

Overall this software is best but they can add some functionalities for example automatic updating data / calculation of data.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you Shubham. For more advanced types of analytics, consider Indicative's Pro or Enterprise plans.

Read more
Shaw L.

Funnel and segmentation tool

2018-11-30

Pros

Nice charts, great for folks who aren't familiar with technical data analysis.

Cons

There are two great ways to view the data, but if there are other cuts necessary, the tool isn't made for it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your feedback, Shaw. We currently offer data export in 3 ways: 1) download results as a CSV, 2) export user segment data via API, or 3) export data to BigQuery. We'd love to learn more about which applications you would like for data export. Please contact support@indicative.com

Read more
Anonymous
(Internet company, 201-500 employees)
Verified Reviewer

Awesome data visualization!

2018-11-30

Has been excellent so far.

Pros

Quickly view funnel metrics and visualize user flows.

Cons

It takes a little while to learn the UI, but that's for any new tool.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your review!

Read more
David T.

Powerful behavioral analytics in a simple to use product

2018-10-02

Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs.

Pros

- The dashboards provide a very quick way to keep track of growth KPIs

Cons

In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hi David, we've made some changes to our product and pricing since this review. For updated details on our Free plan, please visit https://www.indicative.com/pricing/.

Read more
Justin M.

Verified Reviewer

Indicative for 3rd Party Usage Tool

2018-09-21

I was trying to track overall usage and see what new features were most adopted by partners.

Pros

I liked the drag and drop building of segments.

Cons

I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for your review, Justin. Tooling and configuring your event-based analytics can be difficult. I apologize for your frustration! If you need further assistance, please contact support@indicative.com

Read more
Italo C.

Spotting weak points

2018-12-04

Although is a great tool for analyzing online service data, it requires to spent quite some time to learn how to make the most of it.

Pros

It allow us to take advantage of our site's traffic information and spot steps in our client's journey that could be improved.

Cons

Some training hours are needed for our new employees to catch up with their tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hi Italo, thank you for your review! One of the most common use cases for Indicative's funnel tool is to identify and optimize for points of friction along the expected customer journey. Thanks for sharing!

Read more
Krystal F.

Intuitive

2018-09-21

Pros

It’s very simple to learn, you don’t need a specialisation or long intro. Most of the features are self-explanatory drag and drop.

Cons

Sometimes there’s ‘magic’ happening behind the scenes and I question whether I can trust the data.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hi Krystal. Thank you for your candid feedback! We promise there's no "magic"! Since your review, we've released a few updates to make the Cohort tool more intuitive and informative. We're also in the process of releasing further documentation about how our tools work so that users can understand the "magic" that goes into producing results.

Read more
Hilary Y.

This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

2017-12-19

Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Pros

The interface is really beautiful and it is extremely versatile to use.

Cons

I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your review.

Read more
Anonymous
( company, 51-200 employees)
Verified Reviewer

A useful product that is easy to use.

2018-01-05

Pros

The flexibility in being able to create my own charts and being able to track the funnel of our overall site.

Cons

The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thanks for your review. Depending on your configuration, Indicative may require several minutes to process incoming data. Using a real-time integration, data is made available within minutes. Using a batch load integration, data is made available next-day. We're happy to work with customers to identify the best option, depending on their needs.

Read more
Anonymous
(Financial Services company, 51-200 employees)
Verified Reviewer

Helpful but it could be much better

2018-12-28

Its a good tool but as I mentioned before it can be much easier to use.

Pros

It helps you a lot to transform and read information in a easy way to understand it.

Cons

Its not that easy to use, especially to build the funnels for example.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your review. Funnels can be tricky. They're best used for sequences of events along a customer journey or user workflow. Indicative's funnel tool will automatically calculate the conversion rate between each step, as well as the conversion rate and conversion time of the entire funnel. The Conversion Over Time feature enables you to observe changes in the funnel over time as well.

Read more
Zhenya V.

Verified Reviewer

Like a value that Indicative brings

2019-06-18

Pros

Its customization and cover of needs for SAAS business.

Cons

Poor UI/UX, sometimes it's hard to use it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Hi Zhenya, I hope you've been able to try Indicative since we released a new user interface in April 2020. We incorporated customer feedback to make our tools more intuitive and easier to understand.

Read more
Anonymous
(Insurance company, 51-200 employees)
Verified Reviewer

Great tool!

2018-09-28

Pros

Easy to implement and offers a great deal of functionality and options.

Cons

I also wished that it included map-based filtering and organization.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your feedback! Indicative does offer a heatmap view within the Cohort tool, but it's different than the heatmap you may be used to in Google Analytics. I've sent your feedback to our Product team for consideration.

Read more
Johan G.

Verified Reviewer

One of the only softwares who can provide a clear customer journey visualization

2018-08-08

The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory.

Pros

Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription.

Cons

It's still not 100% out of beta. But so far, it is exactly what they advertise.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Thank you for your review, Johan!

Read more
Anonymous
(Information Technology and Services company, 11-50 employees)
Verified Reviewer

Useful software if you devote the time

2019-06-25

Pros

It really helps to get to know better your users' behaviour and supports the strategic decisions in the business life. The support pages are really helpful and if you contact the support they're answering quite fast as well.

Cons

You really have to devote the time to learn all of it's features, if you really wish to explore the software.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Indicative Software


Like any tool, especially in analytics, there is a learning curve associated with Indicative's 4 tool types. I recommend accessing the self-service tutorials, available in the Demo environment, to accelerate learning.

Read more