Kissmetrics Features

Kissmetrics

Advanced Product and Marketing Analytics

4.27/5 (15 reviews)

Competitor Feature Comparison

AB Testing
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Behavior Tracking
Campaign Management
Campaign Segmentation
Campaign Tracking
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Reports
Dashboard
Data Connectors
Data Discovery
Data Import/Export
Data Visualization
Engagement Tracking
Funnel Analysis
Goal Setting / Tracking
Interactive Reports
Keyword Tracking
Mobile Dashboards
Multiple Site Management
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Query Builder
Real Time Analytics
Real Time Monitoring
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Search/Filter
Self Service Data Preparation
Self-service Analytics
Site Search Tracking
Social Media Integration
Social Media Monitoring
Storytelling
Third Party Integrations
Time on Site Tracking
Trend Analysis
Usage Tracking/Analytics
User Interaction Tracking
Visual Analytics
Visualization
Web Traffic Reporting
Website Analytics
Learn moreCompare App
AB Testing
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Behavior Tracking
Campaign Management
Campaign Segmentation
Campaign Tracking
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Reports
Dashboard
Data Connectors
Data Discovery
Data Import/Export
Data Visualization
Engagement Tracking
Funnel Analysis
Goal Setting / Tracking
Interactive Reports
Keyword Tracking
Mobile Dashboards
Multiple Site Management
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Query Builder
Real Time Analytics
Real Time Monitoring
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Search/Filter
Self Service Data Preparation
Self-service Analytics
Site Search Tracking
Social Media Integration
Social Media Monitoring
Storytelling
Third Party Integrations
Time on Site Tracking
Trend Analysis
Usage Tracking/Analytics
User Interaction Tracking
Visual Analytics
Visualization
Web Traffic Reporting
Website Analytics
Visit WebsiteCompare App
AB Testing
Activity Tracking
Alerts/Notifications
Analytics/ROI Tracking
Behavior Tracking
Campaign Management
Campaign Segmentation
Campaign Tracking
Channel Attribution
Cohort Analysis
Collaboration Tools
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Customizable Reports
Dashboard
Data Connectors
Data Discovery
Data Import/Export
Data Visualization
Engagement Tracking
Funnel Analysis
Goal Setting / Tracking
Interactive Reports
Keyword Tracking
Mobile Dashboards
Multiple Site Management
Pageview Tracking
Performance Metrics
Predictive Analytics
Product Data Management
Query Builder
Real Time Analytics
Real Time Monitoring
Referral Tracking
Reporting & Statistics
Reporting/Analytics
Search/Filter
Self Service Data Preparation
Self-service Analytics
Site Search Tracking
Social Media Integration
Social Media Monitoring
Storytelling
Third Party Integrations
Time on Site Tracking
Trend Analysis
Usage Tracking/Analytics
User Interaction Tracking
Visual Analytics
Visualization
Web Traffic Reporting
Website Analytics
Visit WebsiteCompare App

Kissmetrics Feature Reviews

14 reviewers had the following to say about Kissmetrics's features:

Shawn H.

Kissmetrics makes sure I can hit the curve balls out of the park

2019-10-24

I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.

Pros

Quick access to the reports that I need most Customizable user Populations Super fast time over time and Cohort comparisons

Cons

I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Santiago C.

Verified Reviewer

Funnel report too limited, they charge extra for basic features

2016-07-06

It's quite limited analytics tool when trying to have aggregated data.

Pros

User path is a cool tool

Cons

Too slow, most of reports you need to export them and this takes forever (they email you once the report is ready)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: GetApp
Helpful?   Yes   No
Read more
Jason

My daily tool of choice.

2013-03-07

Kissmetrics gives you the metrics that really matter for your business.

Pros

Persons vs page views. The metrics dashboard.

Cons

Learning curve.

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Has been extremely helpful to summarize our user's activity.

2018-07-12

Great help!

Pros

- Easy to use UI - Different report types to track conversion, behaviors, populations - Easy access to information - Metrics dashboard (you can add s many as you need, and it appears in the first page) - Scheduled report are great help

Cons

- Cohort reports could be enhanced - You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 501-1000 employees)

Great Tool for Tracking users Behaviour towards web based product

2020-09-26

Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

Pros

It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

Cons

The interface design of the admin tool is not good.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Product Manager (Financial Services company, 1-10 employees)
Verified Reviewer

When used correctly can give great insights, though it is hard to get there

2016-07-04

I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.

Pros

Interesting insights

Cons

- difficult to install and require a lot of work - integration with other tools isn't complete

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

2/10

Recommendations to others considering Kissmetrics

Check it closes all loops with other products in your marketing stack.

Source: GetApp
Helpful?   Yes   No
Read more
Sabrina M.

Outstanding Software!!

2019-10-23

They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read.

Pros

This program is very user-friendly, very easy to grasp and understand the analytics. The reports come out simple and are useful.

Cons

I didn't have any dislikes, perhaps pricing, having a lower price option might be beneficial for some.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Accounting company, 501-1000 employees)

This Software is a Game Changer

2019-10-01

Eye opening data!

Pros

The amount of data it appends and tracks is amazing.

Cons

Some of the data isn't easy to summarize but that is really the lease of our concerns.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Investment Banking Analyst (Financial Services company, 1001-5000 employees)
Verified Reviewer

Really good with deep analytics

2018-12-15

Pros

Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site

Cons

Customized data means customized marketing campaigns that increase your conversions and reduce your churn

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Sr. Online Marketing Manager (Medical Devices company, 51-200 employees)
Verified Reviewer

Amazingly helpful, but really hard to implement and maintain

2017-08-15

Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.

Cons

So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Abhishek A.

Great analytics tool

2018-12-05

Pros

- Very powerful visulaizations options - The product is very simple to use and a wide range of metrics that can be analyzed

Cons

- Integration with other tools is not very use - The UI is not very intuitive

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Victor N.

Improved UI, better funnel reports

2016-11-09

I also like that I can apply more attributes and filters in my reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Josh G.

Quality analytics tool

2019-12-09

I have been using on a weekly and monthly basis to provide conversion funnel metrics.

Pros

This tool helped me gain insight and prove some conversion theories within our organization.

Cons

It took a few training sessions to understand how to fully use the tool. Online training videos would help.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 51-200 employees)

Great chat service for my website

2019-02-02

Pros

I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.

Cons

Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more