Klipfolio vs TapClicks Comparison Chart

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Jordan Daley

So much less than I expected


I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.


Let me set the record straight. Klipfolio is an amazing tool if you refuse to use Tableau and you have a new database set up with all the data piped in. The price point is what sold me to onboard it with my current agency, sadly we chose Datorama because the API settings are limited and without a Database Administrator the tool can be somewhat useless at times.


No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick's API won't let you pull 50% of the dimensions and metrics available in the reporting UI (Datorama's has around 80%, but they do a better job of implementing work arounds).

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

Source: Capterra
Helpful?   Yes   No

Response from Klipfolio

Thanks for the honest feedback, Jordan. We're sorry you weren't able to achieve everything you'd hoped for in Klipfolio. We're not a data warehousing alternative, that's for sure.

Data prep has always been the most challenging aspect of BI. You may be interested in the new capability we have in Beta that allows you to model data and bring together multiple sources of data into building blocks that store the data points for your metrics. You can model 5 dimensions per metric by default and add more if needed. You can also pull together social media feeds that don't offer data history so you can see trends and immediately slice and dice your data by applying different visualizations and filters.

We hope you'll be back one day and in the meantime I wish you good success with the alternative solution.


Klipfolio Reviews
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