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Salesforce Marketing Cloud
Lightweight, modern BI platform used by thousands of data-led business leaders and their teams to make better decisions with more confidence.
Monitor and visualize your business on one easy to use, real-time dashboard. Social media, analytics, marketing, sales, support...
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Marketing and Advertising, 11-50 employees
Used daily for less than 6 months
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While there's definitely a learning curve to this tool, the potential is amazing. Being able to pull data from all the different tools we have is invaluable. As a digital marketing agency, there's already so many pieces to manage, from client reporting to managing tasks to proving profitability to management. Klipfolio enables us to create central dashboards to not only provide superior reporting to our customers, but also get a clear picture of our internal performance.
- Integrates with every (seriously, EVERY) service we use - whether it's for internal use or for clients (some of the more surprising ones would be Unbounce, SheerSEO, InfusionSoft - don't see too many platforms integrating with these). - Customer support is amazing. When having issues building a "Klip", they really help to figure out the best way to represent the data. - Haven't run into any times I can't make a visualization of the data I want. Just a matter of figuring out how.
- Steep learning curve. From using tools like DashThis and Cyfe, it's certainly more advanced and requires more planning.
Used daily for 6-12 months
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We wanted a dashboard for our different metrics and stumbled upon Cyfe. It is easy to use to set up accounts if you already have accounts with some of the predefined options, and in some ways you can customize it. In our case, we needed a customized dashboard that could cover key areas like server uptime, social media monitoring and sales targets. Cyfe is a good place to start from if you are looking for an easy to use dashboard setup.
Cyfe is an easy to use dashboard monitoring tool that integrates with many different online platforms. Here are my pros to using it: 1. It integrates with most of the major web services, you can track sales, traffic, analytics and more. It can be adapted to your own needs whether you need it for social media monitoring or sales/financing. 2. The sharing function is good to share a link with other people who may want to monitor your dashboard. 3. The TV out function is good, if you need to have a screen displaying the dashboard in real time. 4. If you work in google sheets, you can import data into Cyfe and if your developers know how to use the PUSH API you can set up customized data. 5. It's easy on the eyes and easy to set up. Ease of use is huge for setting up dashboards.
The cost is not that bad but for $29/month you can get an additional 2 users if you signed up for Klipfolio, however Cyfe’s defense is that data is in real time where as Klipfolio has a 4 hour delay. Some plugins/connections are just basic, some key stats are missing for example, Youtube Analytics is missing which is key if you have social media platforms you are monitoring and have a Youtube Channel. SEO tracking is also limited, yes you will find MOZ available but most SEO professionals may use SEMRUSH or Ahrefs to monitor their SEO. Customizing Charts is also limited, you can only view whatever visual graphics they display for charts.