Kochava Features

Kochava

Mobile attribution and analytics platform for app marketers

4.65/5 (23 reviews)

Competitor Feature Comparison

AB Testing
API
Activity Dashboard
Activity Tracking
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Behavior Tracking
Campaign Analytics
Campaign Planning
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Dashboard
Data Import/Export
Data Profiling
Data Visualization
Dynamic Content
Engagement Tracking
Fraud Detection
Funnel Analysis
In-App Events Tracking
Invoice Management
Landing Pages/Web Forms
Location-Based Marketing
Mobile Access
Mobile Alerts
Multi-Campaign
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Analytics
Real Time Monitoring
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Retention Tracking
Revenue Tracking
SMS Messaging
Search/Filter
Self Service Portal
Social Advertising
Social Promotion
Supplier Management
Uninstall Tracking
Visual Analytics
Website Analytics
Learn moreCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Behavior Tracking
Campaign Analytics
Campaign Planning
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Dashboard
Data Import/Export
Data Profiling
Data Visualization
Dynamic Content
Engagement Tracking
Fraud Detection
Funnel Analysis
In-App Events Tracking
Invoice Management
Landing Pages/Web Forms
Location-Based Marketing
Mobile Access
Mobile Alerts
Multi-Campaign
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Analytics
Real Time Monitoring
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Retention Tracking
Revenue Tracking
SMS Messaging
Search/Filter
Self Service Portal
Social Advertising
Social Promotion
Supplier Management
Uninstall Tracking
Visual Analytics
Website Analytics
Visit WebsiteCompare App
AB Testing
API
Activity Dashboard
Activity Tracking
Advertising Management
Alerts / Escalation
Alerts/Notifications
Analytics/ROI Tracking
Application Management
Behavior Tracking
Campaign Analytics
Campaign Planning
Channel Attribution
Cohort Analysis
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customer Activity Tracking
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Dashboard
Data Import/Export
Data Profiling
Data Visualization
Dynamic Content
Engagement Tracking
Fraud Detection
Funnel Analysis
In-App Events Tracking
Invoice Management
Landing Pages/Web Forms
Location-Based Marketing
Mobile Access
Mobile Alerts
Multi-Campaign
Performance Metrics
Predictive Analytics
Push Notifications
Real Time Analytics
Real Time Monitoring
Real-time Updates
Reporting & Statistics
Reporting/Analytics
Retention Tracking
Revenue Tracking
SMS Messaging
Search/Filter
Self Service Portal
Social Advertising
Social Promotion
Supplier Management
Uninstall Tracking
Visual Analytics
Website Analytics
Visit WebsiteCompare App

Kochava Feature Reviews

21 reviewers had the following to say about Kochava's features:

Anonymous
(Market Research company, 201-500 employees)

Kochava - A Platform that that provide best Real-Time App Analytics

2021-06-19

Pros

Kochava provides real time analytics , excellent reporting with their BI and third party-tools.

Cons

Kochava dashboard is still basic.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 5001-10000 employees)

Valuable partnership for mobile app attribution

2019-02-07

Pros

Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

Cons

There is a minor downside not being able to export data directly from graphs and charts.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Sports company, 1001-5000 employees)

NFL App + Kochava

2019-02-13

It has been great to have the analytics and product teams also see the value in using a tool like Kochava.

Pros

The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process.

Cons

I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Giacomo L.

A solid, innovative, agnostic tracking platform!

2019-02-07

Pros

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Cons

API connections for external reporting is something that can be improved in terms of quality of data fetching.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Allen M.

Useful platform for running & attributing data to mobile app campaigns

2019-11-27

Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser

Pros

The ease of data analysis on this platform is one of its' strong points.

Cons

The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Account Manager

2021-05-18

In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast.

Pros

The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version.

Cons

Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lionel T.

The excellence

2019-02-06

We are a data monetization platform. We connect data producers, such as app developers, with data consumers, such as marketers or companies doing market research.

Pros

Very agile and easy to understand.

Cons

Sometimes the performance of the system go down.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bryan T.

great software with amazing support team

2019-02-07

we are helping third party app developers to get into the data monetization business as well as small data consumers to access audiences and insights

Pros

- intuitive, fast and reliable - audience builder works beautifully

Cons

- users administration - lookalikes creation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Rafael N.

Kochava Support is great

2019-02-07

I work with Kochava as part of our Marketing stack. The Kochava is on top of their game and deliver great support.

Pros

UX and underlying data structure to account for all data needs

Cons

diversified method of extracting data via API, UX, query, with different time ranges capabilities, which makes it a bit more confusing to me

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Satisfied user

2019-02-06

Pros

Ease of use, lots of data points to choose from.

Cons

Scale of demographic data points is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
stefanie S.

Good for app insights

2021-07-22

Pros

Being able to measure app downloads, streaming and certain in-app behaviors

Cons

- Explorer is limited with number of IDs so you need to build queries instead - historical data is inaccurate/inconsistent once you pass the 90(?)

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Janet K.

Easy to use!

2019-02-06

Pros

The dashboard/UI is easy to navigate and getting the actual device counts after building your audience is very helpful.

Cons

No cons re: the dashboard so far, we are still in the early stages of using Kochava audiences with our campaigns.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1001-5000 employees)

Outstanding MMP with really great support

2019-02-07

We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Pros

Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions.

Cons

In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Omobolanle H.

My review

2019-02-07

Pros

It's relatively cheaper than other attribution software

Cons

It's a little difficult to use, especially the aspect of integrating with ad channels

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Great for Audience Targeting

2019-02-08

Pros

The ability to access a larger landscape of audiences pertaining to app usage and type.

Cons

The process required to connect device segments to platforms.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

New Favorite Audience Platform

2019-02-06

Pros

Kochava's awesome UI and intuitive platform make it easy to create unique audiences you want to target across multiple DSPs & Platforms.

Cons

I have not run into any problems yet!!!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bryan T.

A platform that really has it together

2019-02-06

The team has been very helpful and responsive, and it's very easy to set up new users within our account.

Pros

There are many features that our team can easily access directly within the platform.

Cons

Scale can sometimes be an issue - an app that you think would have a lot of reach might not have that much at all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Alice K.

Kochava's Client Success Team is AWESOME!

2019-02-06

Building audiences is pretty easy, we were up and running with one training!

Pros

She helps us uncover all of the potentials that the Collective tool has, and she always gives us ways to strategically apply her solutions.

Cons

Nothing, it's easy to use!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
AnnaMaria S.

Great Platform - Even Better Rep!

2019-02-06

Seamless!

Pros

Large amount of apps, easy to use, multiple buying options, and the support team took the whole experience to the next level!

Cons

Our Audience rep was a big part to why we kept using the platform, she made it easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan W.

Kochava Is An Amazing Tool + Amazing People

2019-02-05

Pros

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.

Cons

Can be expensive and price scales up as you scale up in company growth.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Horia G.

Qublix Games Kochava Review

2019-02-08

I like it a lot, it's simple to use, and makes my job a lot easier. I'm able to spot trends early on in a campaign which in turn saves the company a lot of money.

Pros

How easy it is to use, and that it's reliable.

Cons

I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more