Kochava Features

Kochava

Mobile attribution and analytics platform for app marketers

4.75/5 (20 reviews)

Kochava Feature Summary

  • Mobile attribution
  • Mobile app analytics
  • Mobile marketing
  • White labeling
  • Audience Explorer
  • Audience Builder
  • Audience Manager
  • Cohort analysis
  • Funnel analysis
  • In-apps events tracking
  • Push notifications
  • Retention tracking
  • Revenue tracking
  • Uninstall tracking
  • Applications management
  • Campaign planning
  • Conversion tracking
  • Customizable branding
  • Data filtering
  • Data import
  • Data visualization
  • Invoice management
  • Market research
  • Mobile integration
  • Real time analytics
  • Real time updates
  • Search functionality
  • Supplier overview
  • Activity dashboard
  • Mobile alerts
  • Multi-campaign
  • Advertising management
  • Market analysis
  • Fraud detection
  • Visual analytics
  • Campaign analysis
  • Alerting
  • Social network marketing
  • Data profiling
  • API
  • ROI analytics
  • Market segmentation
  • IP address monitoring
  • Rules based algorithms
  • Self service portal
  • Engagement analytics
  • Behavior tracking

Competitor Feature Comparison

API
Activity Dashboard
Advertising Management
Alerts / Escalation
Applications Management
Behavior Tracking
Campaign Analysis
Campaign Planning
Conversion Rate Optimization
Conversion Tracking
Customizable Branding
Data Filtering
Data Import
Data Profiling
Data Visualization
Engagement Analytics
Fraud Detection
Invoice Management
Mobile Alerts
Mobile Integration
Multi-Campaign
ROI Analytics
Real Time Analytics
Real Time Updates
Reporting & Statistics
Search Functionality
Self Service Portal
Social Advertising
Social Network Marketing
Supplier Management
Tagging
Visual Analytics
Visit WebsiteCompare App
API
Activity Dashboard
Advertising Management
Alerts / Escalation
Applications Management
Behavior Tracking
Campaign Analysis
Campaign Planning
Conversion Rate Optimization
Conversion Tracking
Customizable Branding
Data Filtering
Data Import
Data Profiling
Data Visualization
Engagement Analytics
Fraud Detection
Invoice Management
Mobile Alerts
Mobile Integration
Multi-Campaign
ROI Analytics
Real Time Analytics
Real Time Updates
Reporting & Statistics
Search Functionality
Self Service Portal
Social Advertising
Social Network Marketing
Supplier Management
Tagging
Visual Analytics
Visit WebsiteCompare App
API
Activity Dashboard
Advertising Management
Alerts / Escalation
Applications Management
Behavior Tracking
Campaign Analysis
Campaign Planning
Conversion Rate Optimization
Conversion Tracking
Customizable Branding
Data Filtering
Data Import
Data Profiling
Data Visualization
Engagement Analytics
Fraud Detection
Invoice Management
Mobile Alerts
Mobile Integration
Multi-Campaign
ROI Analytics
Real Time Analytics
Real Time Updates
Reporting & Statistics
Search Functionality
Self Service Portal
Social Advertising
Social Network Marketing
Supplier Management
Tagging
Visual Analytics
Visit WebsiteCompare App

Kochava Feature Reviews

17 reviewers had the following to say about Kochava's features:

Anonymous
(Financial Services company, 5001-10000 employees)

Valuable partnership for mobile app attribution

2019-02-07

Pros

Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

Cons

There is a minor downside not being able to export data directly from graphs and charts.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Bryan Tafel

great software with amazing support team

2019-02-07

we are helping third party app developers to get into the data monetization business as well as small data consumers to access audiences and insights

Pros

- intuitive, fast and reliable - audience builder works beautifully

Cons

- users administration - lookalikes creation

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Allen McConnell

Useful platform for running & attributing data to mobile app campaigns

2019-11-27

Helpful mobile app campaign data aggregator, would suggest this for any mobile advertiser

Pros

The ease of data analysis on this platform is one of its' strong points.

Cons

The free version vs the paid version shows the true difference in value and usability of the platform. OPT FOR THE PAID, IT'S WORTH IT

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Giacomo Landini

A solid, innovative, agnostic tracking platform!

2019-02-07

Pros

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Cons

API connections for external reporting is something that can be improved in terms of quality of data fetching.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Sports company, 1001-5000 employees)

NFL App + Kochava

2019-02-13

It has been great to have the analytics and product teams also see the value in using a tool like Kochava.

Pros

I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Cons

I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
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Rafael Navarro

Kochava Support is great

2019-02-07

I work with Kochava as part of our Marketing stack. The Kochava is on top of their game and deliver great support.

Pros

UX and underlying data structure to account for all data needs

Cons

diversified method of extracting data via API, UX, query, with different time ranges capabilities, which makes it a bit more confusing to me

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Lionel Tafel

The excellence

2019-02-06

We are a data monetization platform.

Pros

Very agile and easy to understand.

Cons

Sometimes the performance of the system go down.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Satisfied user

2019-02-06

Pros

Ease of use, lots of data points to choose from.

Cons

Scale of demographic data points is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Janet Kim

Easy to use!

2019-02-06

Pros

The dashboard/UI is easy to navigate and getting the actual device counts after building your audience is very helpful.

Cons

No cons re: the dashboard so far, we are still in the early stages of using Kochava audiences with our campaigns.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Omobolanle Hassan

My review

2019-02-07

Pros

It's relatively cheaper than other attribution software

Cons

It's a little difficult to use, especially the aspect of integrating with ad channels

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 1001-5000 employees)

Outstanding MMP with really great support

2019-02-07

We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Pros

Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions.

Cons

In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

New Favorite Audience Platform

2019-02-06

Pros

Kochava's awesome UI and intuitive platform make it easy to create unique audiences you want to target across multiple DSPs & Platforms.

Cons

I have not run into any problems yet!!!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Horia Gavrilescu

Qublix Games Kochava Review

2019-02-08

I'm able to spot trends early on in a campaign which in turn saves the company a lot of money.

Pros

How easy it is to use, and that it's reliable.

Cons

I can't think of a single thing. I like everything about the software/platform, and the customer support that they offer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alice Krakowiak

Kochava's Client Success Team is AWESOME!

2019-02-06

Building audiences is pretty easy, we were up and running with one training!

Pros

She helps us uncover all of the potentials that the Collective tool has, and she always gives us ways to strategically apply her solutions.

Cons

Nothing, it's easy to use!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
AnnaMaria Stathis

Great Platform - Even Better Rep!

2019-02-06

Seamless!

Pros

Large amount of apps, easy to use, multiple buying options, and the support team took the whole experience to the next level!

Cons

Our Audience rep was a big part to why we kept using the platform, she made it easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ryan Watson

Kochava Is An Amazing Tool + Amazing People

2019-02-05

Pros

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny.

Cons

Can be expensive and price scales up as you scale up in company growth.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bryan Thurston

A platform that really has it together

2019-02-06

The team has been very helpful and responsive, and it's very easy to set up new users within our account.

Pros

There are many features that our team can easily access directly within the platform.

Cons

Scale can sometimes be an issue - an app that you think would have a lot of reach might not have that much at all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more