Localytics Pricing, Features, Reviews & Comparison of Alternatives


Analytics and marketing platform for marketers

4.57/5 (7 reviews)

Localytics overview

Localytics is a cloud-based analytics and marketing platform that provides real-time insights into user behaviour on web and mobile applications. Beyond providing insights, Localytics further assists marketers in connecting, engaging and nurturing application users.

Localytics’ retention feature provides cohort-based retention analysis to distinguish and foster loyal clients. In addition, the feature generates granular analysis that pin-points reasons for business problems such as user drop-off, low conversion rate, and reduced client retention. Localytics’ email marketing feature shares customized emails with prospects triggered by business rules set by marketing executives.

The platform’s attribution feature provides return on investment (ROI) analysis of marketing campaigns and sponsored advertisement on Facebook and Twitter, enabling marketers to understand and compare the value of each platform for their business or brand.


Starting from
Pricing options
Value for money
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Business size



United States, United Kingdom

Supported languages

Localytics screenshot: Localytics - AttributionLocalytics: 90 Second IntroductionLocalytics screenshot: Localytics - FunnelLocalytics screenshot: Localytics - New AudienceLocalytics screenshot: Localytics- Dashboard - Hourly usageLocalytics screenshot: Localytics- DashboardsLocalytics screenshot: Localytics - Analyse

Localytics reviews


Very good

Value for money
Ease of use
Customer support
Ashi Atlas

Great for logging and analyzing analytics along with managing communications with users

Used weekly for 2+ years
Reviewed 2019-01-22
Review Source: Capterra

Great tool to log and analyze metrics for web and mobile features. A lot of flexibility defining user profiles and attributes that allow us to automatically contact users directly from their service, according to how they're using different features and how the defined attributes and profiles are being recorded.

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Has really let us shine

Used weekly for 2+ years
Reviewed 2019-04-16
Review Source: Capterra

It's stunningly simple to generate excellent usage reports with a few well placed tags. It has allowed us to really understand application usage and make real decisions based on these reports.

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Versatile and intuitive program

Used weekly for 6-12 months
Reviewed 2019-03-31
Review Source: Capterra

As I've been using it regularly for close to a year, I've been able to automate a lot of reporting and campaign optimization processes that have helped see into our data at a more granular level.I really enjoy running a/b tests and having the ability to optimize testing variables for the duration of tests...I found this capability to be one of the stronger features in the program.

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Adarsh Raja

A great all in one tool for cross-platform products

Reviewed 2016-11-21
Review Source: Capterra

Localytics is a fantastic tool for everything ranging from acquisition tracking to engagement cohorts to retention and reactivation. Not only does it function as a great dashboard for all cross-platform user data but also allows for actions on the outcome of this data in the form of campaigns of different kinds (App Push, Email, etc.). The sales and the customer champion teams are extremely helpful and are always fully aware of their product to the most granular level. More importantly, they understand specific use cases with ease and come back with novel solutions or alternatives for the same problem. Great product.

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An extended toolkit for managing all the needs of a mobile app

Used weekly for 6-12 months
Reviewed 2018-08-30
Review Source: Capterra

We used Localytics as mobile app management tool, tired of having several tools doing the same thing

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Localytics pricing

Starting from
Pricing options
Free trial
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There are two pricing options:
Up to 10,000 Users - Free
Up to 25,000 Users - $200 per month
Up to 50,000 Users - $350 per month
Up to 100,000 Users - $600 per month
Marketing and Analytics
Up to 10,000 Users - Free
Up to 25,000 Users - $400 per month
Up to 50,000 Users - $700 per month
Up to 100,000 Users - $1200 per month

Localytics features

Data Filtering
Data Visualization
Real Time Analytics
Third Party Integration

Activity Dashboard (95 other apps)
Ad hoc Reporting (63 other apps)
Business Intelligence (88 other apps)
Collaboration Tools (45 other apps)
Customizable Reporting (69 other apps)
Dashboard Creation (79 other apps)
Data Import/Export (74 other apps)
Drag & Drop Interface (54 other apps)
Graphical Data Presentation (47 other apps)
Monitoring (67 other apps)
Real Time Data (68 other apps)
Real Time Reporting (48 other apps)
Reporting & Statistics (70 other apps)
Visual Analytics (90 other apps)

Additional information for Localytics


Localytics enables executives to connect, engage and nurture users across the lifecycle via various marketing channels such as Facebook, Twitter, push messages, and emails.
The platform is officially accepted by the Facebook Marketing Partner and Twitter Mobile Measurement Partner programs.
Localytics’ deep analytics capabilities point-out reasons for user drop-off, derive customer lifetime revenue (LTV), and provides customer segmentation based on demographics and device.
Executives can test, identify, and compare performance of different web and mobile pages with the help of A/B testing.
The platform can also be integrated with third party software and platforms such as Marketo, Optimizely, and Tune, etc. for data export & import along with enhancing platform’s capabilities.