Locowise offers strong competitor benchmarking tools. These tools allow users to not only measure their performance against chosen profiles, but also to drill down to the specific content that’s driving their performance on various social media channels.
To use the benchmarking tool, select the profiles you’d like to track. Locowise will show you which profiles are growing the fastest and which are getting the most likes, comments, shares, and retweets. You can also see which days your competitors’ profiles are most active, what type of content they post, who their top fans are, and which specific words are trending on their pages.
Using the Optimise tool, Locowise is able to provide its users with a thorough analysis of when the optimal time, day, or week to post to a defined group will be. This analysis is based on the previous engagement history of that defined group with the user’s social media pages.
Drill down to understand how a post you create will likely perform based on the previous day’s activities. Locowise can tell you what the best post type will be, and what time you should post your content to generate the most attention from specific groups of fans. When you add labels back in, you can ask Locowise which day to post content to fans who have previously engaged with a specific campaign, product, or set of posts. This all serves the purpose of helping you to maximize engagement for your posts.
Visit Locowise’s Engagement module to understand your social media performance and continue optimizing your online presence. Through this module, you should be able to see when fans are most engaged with your content and which post types are giving you the best reach.
Increased fan engagement is the ultimate goal of any social media campaign. To improve your stats, follow Locowise’s recommendations and then click on the Engagement module to see how your posts are faring. In addition to showing which types of posts are giving you the best reach, and who your top fans are online, Locowise gives you a way to drill into the underlying data to increase your understanding of how social media is benefiting your organization as a whole.
Visit the Dashboard to get a deeper look at how your social media pages are performing. With Locowise, you can review any time period and compare to the equivalent period automatically. Every chart and graph displayed on your dashboard is linked to the underlying content, allowing you to drill down for a better understanding of what really drove your performance on a specific day or campaign.
One of the most important features within your dashboard is the Gain to Loss (GtL) metric. The GtL metric has been adopted by many major brands and agencies, as it provides you with a better understanding of the overall performance of your social media campaigns. The GtL metric takes into account your follower/fan increases, along with losses. Follower demographic information, like the gender, location, and referrals, is provided on this page, as well.
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12 reviewers had the following to say about Locowise's features:
Locowise is a great platform to easily monitor and understand social analytics and benchmark against competitors.
Easy to use Lots + lots of great information displayed in a variety of formats (bars, pies, clouds etc) Great value for money Excellent engagement analytics + content analysis Can benchmark against consumers Really good Twitter insight
Can only compare 3 brands at any one time Exportable reporting is very basic Can only extract data in PDF format - not individual images.
I hope we have now delighted you further since the arrival of v2. Reports now in PDF, PPT, fully exportable data and custom dashboards. Competitors content is also full integrated with analytics within Benchmarking. Thanks for the support!
we discovered it is simple and visualize to use for social media team.
I track social media pages all day every day as a freelancer and this platform has not only revolutionised how I report, but also cut reporting time in half.
Locowise is a great tool: I enjoyed the layout of the reports as well as the ability to schedule content.
- Great report layout - Scheduling - Optimal scheduling suggestions - Ability to engage users
- No Google + functionality - No hashtag tracking
We think Louise is pretty cool too!
v2 has had full hashtag analytics since September and Google + is a few weeks away as we deliver YouTube and LinkedIn first.
Thanks for your support
Locowise helps us secure customers and retain them through a series of features, including white label reporting, immediate and updated KPIs and the functionality where we know we are getting deep analytics, but as the platform isn't antagonistic in its style, it works with even the simplest of my interns to help guide them through every step of reporting and learning from quantifiables.
It's a fantastic tool that really gives social content marketers the insight they need to communicate results to management, as well as provide data to ensure any content marketing strategy can be fuelled by insights not assumptions.
Locowise's tools have dramatically lightened the load in planning our social content roll-out. It helps us to see what works, when it will work best, and how to target desired audiences on specific platforms. It is also able see what our competitors are doing to either get out of the way of their content or program against it. By assessing past success and failures of our own and our competitors content it grows better overtime.
Easy single page stats and reports.
It can be expensive if social media is not a major sources of leads.
Time used: Less than 6 months
Frequency of use: Weekly
Likelihood to recommend
Recommendations to others considering Locowise
Locowise takes the guess work out of social media.
Locowise is a great suite of tools that not only makes our customer reporting less burdensome but also provides us with tools the team can use to optimise performance and increase ROI.
We have decided to bring it is as our inhouse filter to learn the trends about our content.
We use the content calendar and optimisation functions each and every day. Great time saver. Happy customer here.
All I need is to directly connect one table reservation back to the optimisation feature, and it has paid for Locowise for a month or more.