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Microsoft Clarity vs Matomo Comparison
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Overview
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Instant heatmaps: See at a glance...
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
0
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
9
Per month
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Pros
Natan D.
Director of Engineering
Cons
Cons
Léandre K.
Founder
Simon M.
Creative Head
Key features
- Total features53
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cohort Analysis
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Cleansing
- Data Discovery
- Data Import/Export
- Data Linking
- Data Quality Control
- Data Visualization
- Drag & Drop
- Dynamic Content
- Engagement Tracking
- For Websites
- Goal Setting/Tracking
- Heatmaps
- KPI Monitoring
- Keyword Tracking
- Machine Learning
- Multi-Channel Attribution
- Multi-Language
- Multiple Site Management
- Multivariate Testing
- Pageview Tracking
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Scheduled/Automated Reports
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Session Recording
- Single Page View
- Site Search Tracking
- Social Media Integration
- Statistical Analysis
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features56
- A/B Testing
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Annotations
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Cohort Analysis
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Cleansing
- Data Discovery
- Data Import/Export
- Data Linking
- Data Quality Control
- Data Visualization
- Drag & Drop
- Dynamic Content
- Engagement Tracking
- For Websites
- Goal Setting/Tracking
- Heatmaps
- KPI Monitoring
- Keyword Tracking
- Machine Learning
- Multi-Channel Attribution
- Multi-Language
- Multiple Site Management
- Multivariate Testing
- Pageview Tracking
- Performance Metrics
- Private Dashboards
- Public Dashboards
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Scheduled/Automated Reports
- Screen Activity Recording
- Scroll Maps
- Search/Filter
- Self Service Data Preparation
- Session Recording
- Single Page View
- Site Search Tracking
- Social Media Integration
- Statistical Analysis
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations15
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
- Total integrations50
- Amazon Redshift
- Google Ads
- Google Analytics 360
- Google Sheets
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Excel
- Microsoft Power BI
- MySQL
- PostgreSQL
- Salesforce Sales Cloud
- Shopify
- Slack
- Snowflake
- Stripe
- Tableau
- Twitter/X
- Xero
- Zapier
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