Mixpanel Pricing, Features, Reviews & Comparison of Alternatives

Mixpanel Reviews

Mixpanel

Advanced mobile & website analytics platform

4.5/5 (6 reviews)
28,211     18,396

Mixpanel is a mobile and website visitor analytics tool designed for SMBs and enterprises. Mixpanel goes beyond recording simply page views and reports upon customer engagement and actions within the app. It enables you to drill-down further into your analytics and ask more specific questions about your customers.

Through customer segmentation and funnel analysis, use Mixpanel to drill-down and better understand the value of each marketing channel.

Mixpanel measures visitor engagement within a site in real-time, tracking visitor movements, views, shares, likes and purchases. It allows you to measure what customers do in your app in to-the-second real-time and compare your metrics from weeks before.
mixpanel.com

Mixpanel Reviews (6)

Latest reviews

 Rigid notification center and no mail reports

Overall a good analitics software platform with kinda weak and outdated advanced goddies. Should update more often..

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Reviewed 2nd of February by Mitja Pritr¿nik

 

 Great analytics platform

As a content marketer, nothing breathes more insight into your work than Mixpanel. It allows us to monitor complex marketing funnels and segment those funnels beyond any other software out there. You can easily customize your graphs which helps you visualize your data over time as well.

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Reviewed 23rd of March, 2016 by Joe Hanson

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Mixpanel Screenshots (4)

Mixpanel screenshot: Mixpanel's funnel view Mixpanel screenshot: Mixpanel's funnel overview Mixpanel screenshot: Mobile surveys with MixpanelMixpanel screenshot: Funnel analysis with Mixpanel

Specifications

Intended Users
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
Devices Supported
Web-based
Supported Countries
Asia, Australia, Canada, China, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English

Mixpanel Pricing

Pricing model: Freemium

Usage-based. Every time you track an event with Mixpanel (a song play, user comment, or step in a funnel) that will count as a data point.

Free Plan: $0/month
25,000 data points

Startup Plan: $150/month
500,000 data points

Business Plan: $350/month
2,000,000 data points

Growth Plan: $600/month
4,000,000 data points

Premium Plan: $1,000/month
8,000,000 data points

Commercial Plan: $2,000/month
20,000,000 data points

High Volume Plan: Contact Mixpanel
50,000,000+

Competitors Pricing

Kissmetrics

Starting from: $150.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Crazy Egg

Starting from: $108.00/year
Pricing model: Subscription
Free Trial: Available

Mouseflow

Pricing model: Open-source, Subscription

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Key Features of Mixpanel

  • Segmentation tool
  • Funnel analysis
  • Retention reports
  • Integration
  • Dynamic bucketing
  • Automatic cohort creation
  • Mobile surveys
  • Flexible targeting
  • Message scheduling
  • In-app messaging
  • Activity feed
  • Data visualization

Benefits

Identify where customer losses occur with Mixpanel's funnel analysis tool before running experiments to fix any issues discovered.

Visualize how often customers return and engage with your application using retention reports.

Visualize the questions that you want to ask with Mixpanel's segmentation tool.

Mixpanel's targeting system automatically groups customers with similar profiles.

See the lifetime value of a customer and know how much to spend to acquire more of them, while remaining profitable.

Mixpanel's activity feed feature organizes and displays customer behavior into an event-based timeline for simple review.

Alternatives to Mixpanel

Videos

Mitja Pritr¿nik

Rigid notification center and no mail reports

02/02/2017

Overall a good analitics software platform with kinda weak and outdated advanced goddies. Should update more often..

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
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Joe Hanson

Verified Reviewer

Great analytics platform

23/03/2016

As a content marketer, nothing breathes more insight into your work than Mixpanel. It allows us to monitor complex marketing funnels and segment those funnels beyond any other software out there. You can easily customize your graphs which helps you visualize your data over time as well.

Pros

Great UI, making it easy to visualize your marketing funnels and segments. Tons of customization options, allowing you to build a funnel based on basically anything. Lots of documentation to help you solve complex problems.

Cons

Takes some time to learn, but that's because it can do some pretty complex things. Just use their documentation to learn it.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Anonymous
Coordenador de Desenvolvimento e Infraestrutura (Information Technology and Services company, 51-200 employees)
Verified Reviewer

Interesting tool for metrics

21/10/2015

Mixpanel is a good tool to collect metrics and analyze. It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Pros

Easy to implement, documentation, support, cost

Cons

Dificult to analyze and don't predict behaviour

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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岩 张

Verified Reviewer

28/10/2015

Rating breakdown

Ease of use

Time used: Less than 6 months

Source: GetApp
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Chris Greenough

Verified Reviewer

09/10/2015

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Source: GetApp
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Loralee Hutton

Verified Reviewer

10/09/2015

Time used: 6-12 months

Source: GetApp
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Who is Mixpanel For?

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