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Mixpanel vs Amplitude Comparison

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Overview

Category Leaders

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams...

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

$

25

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.5

5

4

3

2

1

52

35

8

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
95%
would recommend this app

4.5

5

4

3

2

1

23

15

2

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Vinicius A.

Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell.

Ayoub K.

The easiness to track information and the possibility to analyse it based on segments teams was great. The customer support has always been active and answered fast.

AR

Anonymous Reviewer

Pros

The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.

AR

Anonymous Reviewer

I am totally happy with the experience with Amplitude. The tool is fantastic and has so many functionalities that make the growth analysis simply great.

AR

Anonymous Reviewer

Offers a very generous free tier. I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around.

AR

Anonymous Reviewer

Cons

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.

AR

Anonymous Reviewer

Somewhat difficult for new users and for trainees to use. Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed).

VG

Viktor G.

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

AL

Antoine L.

Cons

Also frustrating that you can't do "monthlies" unless you start from the first of the month and that the averages are not weighted.

AK

Andrew K.

Like all data analytics tools, you can go horribly wrong if. You have the wrong events instrumented.

Aaron C.

When I started using Amplitude a couple of years ago it was simpler to organize the data how I wanted but now a days I frequently find myself lost after coming back to check app every couple of weeks.

SD

Sean D.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features54
  • AB Testing
  • API
  • Alerts/Notifications
  • Audience Targeting
  • Campaign Management
  • Campaign Segmentation
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard
  • Dashboard Creation
  • Data Discovery
  • Data Import/Export
  • Data Visualization
  • Device Targeting
  • Drag & Drop
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geotargeting
  • Goal Setting / Tracking
  • In-App Events Tracking
  • Interactive Reports
  • ML Algorithm Library
  • Machine Learning
  • Mobile Alerts
  • Model Training
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Product Data Management
  • Push Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Split Testing
  • Statistical Analysis
  • Statistical Modeling
  • Test Scheduling
  • Time on Site Tracking
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visitor Management
  • Visual Analytics
  • Visual Editor
  • Visual Notifications
  • Visualization
  • Website Analytics
  • Total features28
  • AB Testing
  • API
  • Alerts/Notifications
  • Audience Targeting
  • Campaign Management
  • Campaign Segmentation
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Contextual Targeting
  • Conversion Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Dashboard
  • Dashboard Creation
  • Data Discovery
  • Data Import/Export
  • Data Visualization
  • Device Targeting
  • Drag & Drop
  • Engagement Tracking
  • Event Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geotargeting
  • Goal Setting / Tracking
  • In-App Events Tracking
  • Interactive Reports
  • ML Algorithm Library
  • Machine Learning
  • Mobile Alerts
  • Model Training
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Product Data Management
  • Push Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Split Testing
  • Statistical Analysis
  • Statistical Modeling
  • Test Scheduling
  • Time on Site Tracking
  • Uninstall Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visitor Management
  • Visual Analytics
  • Visual Editor
  • Visual Notifications
  • Visualization
  • Website Analytics

Integrations

  • Total integrations163
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • Instagram
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations41
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • Instagram
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Mixpanel logo

Mixpanel

Best analytics product there is but very expensive.

Reviewed 4 years ago

Great analytics but the pricing is no longer worth it.

Pros

Compared to others like Flurry and Amplitude there are much more features in Mixpanel. Lets you explore user profiles and see each users revenue and target push notifications to users with campaigns. Also lets you set properties on users so that you can enable features specific users and do A/B testing.

Cons

The pricing is way to high for anyone other then a large company they used to have a good free plan but the current free plan with its limits is useless for production apps.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Amplitude logo

Amplitude

Good free plan but not many features.

Reviewed 4 years ago

Cheap analytics with a good set of features.

Pros

It is free the use and has a nice dashboard that is customizable. It has user profiles like Mixpanel but they are much harder to access as there is no searchable list of user profiles. Also has a real time stream of events.

Cons

It has no where near the features of others like Mixpanel. Doesn't have an iOS app or any API to access your analytics data. Also there is no prebuilt dashboard like Flurry where you can get a general overview instead you have to create your own dashboards/charts. I will probably go with Flurry for free analytics for my next project and if you are looking for something better Mixpanel is probably the best out there but it is very expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Amplitude logo

Amplitude

The Free Plan is Perfect

Reviewed 3 years ago

I am very happy. It has become an irreplaceable part of our Analytics repertoire.

Pros

Unlike Mixpanel, this is built for product analysts who want to go deeper into the product. The retention curves and customer journeys are unmatched. If you are more technical than an average marketer, this is the product for you.

Cons

The pricing after the free plan expires is unreasonably high. But the free plan is sufficient for an early stage company.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Amplitude logo

Amplitude

Great free tool for b2b

Reviewed 3 years ago
Pros

We have a b2b software and our usage is very low based on total number of users. This means the tool is completely free for us to use. The functionalities are very worthwhile compared to paid tools like Mixpanel and Heap.

Cons

You do have to spend some time setting this up and instrumenting all the events. It can also be a little bit difficult for new users to pick it up, but I haven't had a problem figuring it out and getting value out of it.