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Mixpanel vs Heap Comparison

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Overview

Category Leaders

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams...

Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

24000

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

138

5

4

3

2

1

81

48

9

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.6

40

5

4

3

2

1

24

14

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.
It's great for preliminary analysis. The UI is super neat and any person can get started with little-to-no setup.

Pros

I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Cons

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
Rigid notification center and no mail reports.

Cons

Unless you have a background as a developer, using this software can be really confusing.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes.
  • Vendor responds to reviews
  • Last review4 months ago
  • Vendor responds to reviews
  • Last review10 months ago

Key features

  • Total features50
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geotargeting
  • Goal Setting/Tracking
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Push Notifications
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Web Traffic Reporting
  • Website Analytics
  • Total features90
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • Funnel Analysis
  • Geotargeting
  • Goal Setting/Tracking
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Push Notifications
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Role-Based Permissions
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Session Recording
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Journeys
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations207
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Total integrations70
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier