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Mixpanel vs Matomo Comparison

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Overview

Category Leaders

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams...

Category Leaders

Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

25

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

9

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

138

5

4

3

2

1

81

48

9

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

4.8

58

5

4

3

2

1

46

10

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.
It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

Pros

A user and administrator/engineer, and Matomo is by far the best one, in terms of features, ease of use, integration, and tracking, absolutely amazing work by Matomo team, bravo.
Matomo behaved as a quality alternative for content search on our intranet and has met our expectations with an excellent cost-benefit ratio and ease of use.
The platform has been around a long time (formerly Piwik) and has proven to be very reliable. Using the API to create custom reports is also easy and super useful.

Cons

I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
Rigid notification center and no mail reports.

Cons

What we are still missing is the simple linking option with Google Ads and other PPC ad providers.
After using Matomo for over 3 years, there simply is nothing to dislike about it. Any dislike that arises would be purely because of bad hosting or bad configuration.
Sometimes hard to find some options, the report could have more options.
  • Vendor responds to reviews
  • Last review13 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features48
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Quality Control
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Public Dashboards
  • Push Notifications
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Website Analytics
  • Widgets
  • Total features56
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Audience Targeting
  • Behavioral Analytics
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Cleansing
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Management
  • Data Quality Control
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Event Triggered Actions
  • For Websites
  • Funnel Analysis
  • Geotargeting
  • Goal Setting/Tracking
  • Heatmaps
  • In-App Events Tracking
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Multi-Channel Attribution
  • Multiple Site Management
  • Multivariate Testing
  • Notification Scheduling
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Public Dashboards
  • Push Notifications
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SEO Management
  • Scheduled/Automated Reports
  • Screen Activity Recording
  • Search/Filter
  • Self Service Data Preparation
  • Single Page View
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations207
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations44
  • Amazon Redshift
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • HubSpot CRM
  • Mailchimp
  • Meta for Business
  • Microsoft Excel
  • MySQL
  • PostgreSQL
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Snowflake
  • Stripe
  • Tableau
  • Twitter/X
  • Xero
  • Zapier
  • Zendesk Suite