Mixpanel vs MoEngage Comparison

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Overview

At Mixpanel, our mission is to increase the rate of innovation. Through our powerful analytics platform, companies can analyze...

An intelligent Customer Engagement Platform for the customer obsessed marketer, that brings customer analytics, AI-powered...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$150.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
/
No info available
/
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

4.4

(77)

5

4

3

2

1

38

32

7

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

4.3

(45)

5

4

3

2

1

15

29

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
100%
would recommend this app

Pros

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral.
There are many features that are really cool and useful in this software. I really liked the functionality of these features.
Great tool to get the insights about the users and products. Customer support is really good.

Pros

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.
Easy to use, Easy to learn, Simply fantastic. Thanks to your help page I learned so many things.

Cons

Expensive and sometimes reports can have data missing. Could be user error though.
Pricing is seen as its one of the major limitations. Beginner's are expected to face problems in understanding the interface of this software.
It's not easy to use, but is very to implement and start to collect information. I miss some function to predict the user behaviour, because this we need to use another tool together.

Cons

The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.
While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.
Server problems and hourly analysis not available.
  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review23 days ago

Key features

  • Total features29
  • A/B Testing
  • API
  • Access Control
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Automatic Notifications
  • Behavior Tracking
  • Business Intelligence
  • Campaign Analysis
  • Campaign Management
  • Conversion Tracking
  • Customer Activity Reporting
  • Customer Database
  • Customer Segmentation
  • Data Synchronization
  • Data Visualization
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Geotargeting
  • Knowledge Base Management
  • Mobile Integration
  • Multi-Channel Marketing
  • Performance Reports
  • Personalized Profiles
  • Predictive Analytics
  • Prioritizing
  • SMS Marketing Managment
  • Search Functionality
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Website Integration
  • Total features16
  • A/B Testing
  • API
  • Access Control
  • Accounting Management
  • Activity Dashboard
  • Activity Tracking
  • Automatic Notifications
  • Behavior Tracking
  • Business Intelligence
  • Campaign Analysis
  • Campaign Management
  • Conversion Tracking
  • Customer Activity Reporting
  • Customer Database
  • Customer Segmentation
  • Data Synchronization
  • Data Visualization
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Geotargeting
  • Knowledge Base Management
  • Mobile Integration
  • Multi-Channel Marketing
  • Performance Reports
  • Personalized Profiles
  • Predictive Analytics
  • Prioritizing
  • SMS Marketing Managment
  • Search Functionality
  • Third Party Integration
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Website Integration

Integrations

  • Total integrations119
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Xero
  • Zapier
  • Zendesk
  • Total integrationsN/A
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

Mixpanel vs. MoEngage

See how Mixpanel and MoEngage stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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