NetBase Features

NetBase

Social media analytics platform

4.68/5 (34 reviews)

NetBase Feature Summary

  • Social media integration
  • Social media metrics
  • Customer analysis
  • Customer segmentation
  • Multi-country
  • Multi-channel marketing
  • Feedback collection
  • Feedback management
  • Heatmaps
  • Data visualization
  • Demographic data
  • Channel performance

NetBase Features In Depth

Customizable Dashboards

NetBase comes with a number of prebuilt dashboards and templates that you can either customize or use right out of the box. For insights tailored to your company’s social monitoring needs, the app allows you to create custom dashboards from scratch to help you visualize campaign, brand, and category performance across 99+ countries. For local insights, results can be drilled down to the city and metro level.

Visualization tools available in the platform include heatmaps, charts, and graphs, and reports can be emailed to you hourly, daily, weekly, or monthly, depending on the frequency you specify.

Alert Notifications

NetBase supports three alert types: Any Mention, Any Metrics, and Triggered Alerts. Any Mention Alerts allow customers to know when a defined event occurs so that they can respond appropriately. Users can set alerts to detect any mention of a word or phrase, allowing for even more ways to not only respond to customers online, but also stay one step ahead of the competition. For example, get alerted anytime an influencer or celebrity negatively mentions your brand so that you can respond accordingly.

Any Metric Alerts enable customers to track key metrics, such as the number of mentions, posts, or net sentiment. Track if they increase or decrease by a certain number or percentage, as well as if they break a certain threshold. Triggered Alerts let customers identify any unexpected issues by looking at the expected post volume for the topic based on historical data.

Brand Passion Index

NetBase’s Brand Passion Index is a graphical representation of people’s sentiment toward a brand and the intensity of their passion, as “love” is a much stronger emotion than “like.” It provides an immediate visual into how your brand stacks up against the competition and how society in general is reacting to your brand.

Net sentiment (positive vs. negative) is mapped on the x-axis, and passion intensity (weak vs. strong emotions) on the y-axis. The size of your logo or the bubble representing your brand is directly proportional to the amount of conversation happening for your brand.

Reporting and Analytics

NetBase’s real-time reporting and analytics feature assembles tracking reports for any topic at any interval you specify, whether hourly, monthly, or quarterly. The consumer research and data insights it produces can be used for crafting annual plans, branding strategies, or crisis mitigation policies.

Its reports cover trends, brand comparisons, brand analysis, emerging themes, consumer behavior, terms, hashtags, influencers, sound bites, and even emoji analysis. Data can be sliced or summarized according to industry, sources, demographics, or whatever statistics you’re looking to evaluate. Demographics cover gender, age, interests, professions, and ethnicity.

NLP Technology

To understand social media postings the way humans do, NetBase’s natural language processing engine combines machine learning and text analytics to analyze millions of postings on social media. This affords the system a level of accuracy that gets past language intricacies such as slang, colloquialisms, sarcasm, and misspellings, among other things.

NetBase’s NLP engine specifically targets the social media lexicon, and new rules are constantly added based on customer feedback, findings by computational linguistic experts, and crowdsourced human evaluations. It understands conversations in 42 languages, including Portuguese and Chinese.

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Competitor Feature Comparison

NetBase Feature Reviews

25 reviewers had the following to say about NetBase's features:

Anonymous
Analyst (Marketing and Advertising company, 501-1000 employees)
Verified Reviewer

Netbase - Robust Social Monitoring Solution

2016-04-14

Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drill.

Pros

- Data Flexibility - Ease of Query Writing - Dashboards

Cons

- Unintuitive UI - Expensive

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
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Anonymous
Social Media Analyst (Hospitality company, 10001+ employees)
Verified Reviewer

NetBase for social listening

2016-12-13

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance.

Pros

--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering NetBase

There are so many other social marketing/monitoring/listening platforms out there that claim to do x, y and z. Over the years, we have always kept an eye out for other tools/solutions, but at the end of the day, NetBase truly delivers what it is we need, and they do not overpromise.

Source: GetApp
Helpful?   Yes   No
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Amelia Bainbridge

Best in market AND easy to use

2016-10-18

I work in the research team so our main uses for it are audience insight, campaign tracking, brand tracking, market analysis and wider thought leadership pieces on general attitudes and behaviours of society such as "Brexit".

Pros

- Natural language processing - Easy to use interface, you only have to use BOOLEAN if you really want to making it quick and easy to ass topics and retrieve data - Functionality and flexibility is constantly updating, always asking for feedback from users.

Cons

- the fact we only have 3 logins within the business

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering NetBase

I would love to get A3D as an add on as I think it adds so much to the data including actionable media targeting. I have seen numerous demos and case studies so if you can afford it, I think this is the winner! We always get asked about our audience on social but this is the only way of defining them!

Source: Capterra
Helpful?   Yes   No
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Anonymous
Senior Research Executive (Marketing and Advertising company, 5001-10000 employees)
Verified Reviewer

Netbase Review

2016-10-18

We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis.

Pros

They are constantly releasing new product features There is a real community feel where users of Netbase share use cases and help each other Customer service is amazing even from the other side of the world

Cons

The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Dana Magnuson

NetBase is a very powerful platform

2016-04-08

The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Maria Yusuf

Verified Reviewer

Social Media Analytics

2016-06-09

It makes life so much easier with sentiment analysis, coming up a new strategy becomes really easy.

Pros

Amazing NLP, Easy Query Writing, Data Accuracy, Great Customer Support

Cons

The only downside I feel is pricing.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
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Alex Ostrovsky

Netbase is

2016-02-29

- There are so many ways to cut social data in the tool, and features like word clouds and geography are fantastic visuals to share in reports

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Luca Lilla

Great Social listening tools specially for Agency

2016-02-01

Influencers and TW, Instagram or Facebook Social Profiles analysis are the only 2 area where Netbase is not the best one (but it is not the worst!)

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Katherine Jacpy

NetBase - Tool for Optimizing Your Brand's Future

2016-11-10

Use NetBase to monitor campaigns, measure brand chatter, identofy opportunities, and competitive analysis. Easy to use tool with exceptional customer support.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Chris Maxson

Netbase is a robust social listening tool with an emphasis on sentiment.

2017-11-14

This yields an additional data source for content research.

Pros

It's pretty easy to setup a topic and get quick results, at least within the last 30 days (longer time periods take more time to analyze).

Cons

Analyzing longer periods of time can also take a while to load, and some social networks aren't as easy to analyze, like YouTube.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
Senior Manager (Public Relations and Communications company, 1001-5000 employees)
Verified Reviewer

NetBase

2016-03-29

NetBase has provided a wealth of information with exceptional customer service standing behind the data. As an agency it has helped us deliver the best insights and creative ideas backed by data for our clients.

Pros

The amount of data they access is impressive, but more impressive is the level of service they provide to their clients.

Cons

It is an expensive tool, but worth the money if you are able to use it to dig deeper and gather the insights to help you make better decisions.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Cassidy Wilson

Great tool for social listening!

2016-04-26

Their crosstab feature along with using themes is really helpful for doing a deep competitive analysis. The Netbase dashboard feature has allowed me to send client ready reports with the click of a button.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Millard Comer

Verified Reviewer

Netbase is a Great Tool, but a bit complicated

2018-04-22

Pros

The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of NetBase and the data it provides.

Cons

I do not like how complicated Netbase is. This is not as clear as I would like. You need to watch some training videos to understand the different areas of Netbase and what features they have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
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Candida McCollam

Verified Reviewer

Best native language social media analytics

2016-12-13

Highly recommend for deep dive brand analysis, competitive foreign market brand analysis, new market product launch discovery, media tracking and the list goes on.

Pros

Native language analytics and support

Cons

Looking for a less expensive buy-in

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Recommendations to others considering NetBase

Test the foreign language capabilities

Source: GetApp
Helpful?   Yes   No
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Ted Tagalakis

Great Product and Phenomenal Support

2015-12-08

Over the past decade, I've had the pleasure to see the social intelligence field mature as well as had opportunity to work with a variety of social intelligence tools.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca McKeown

A Social Media Analyst's Best Friend

2016-01-22

NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence. Pros: - Customer service & attention to your company, business objectives, and what they can do to help in accomplishing those goals.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Emily Ferreira

Great software. Advanced but not too advanced that it's hard to use.

2018-02-14

Saved me soooooo much time!

Pros

Gives you in-depth analytics without taking super long.

Cons

The software is really easy to use but I knew there was a LOT more that I could do but I just didn't know how.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Meghan Xandra Seidner

Verified Reviewer

Social Listening Success

2016-10-19

Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10

Recommendations to others considering NetBase

I highly recommend getting plenty of hours of customer service. It is more useful than you know!

Source: GetApp
Helpful?   Yes   No
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Meghan Seidner

Loving Netbase for clients and new business

2016-10-19

Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it.

Pros

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

Cons

Sometimes sentiment analysis slips up.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10

Recommendations to others considering NetBase

Their customer service is absolutely incredible. Also, there are always new features being added and tested. They provide use cases and step by step lessons on how to use these features.

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Associate Research Director (Marketing and Advertising company, 5001-10000 employees)
Verified Reviewer

Great and flexible tool

2016-09-05

Working in research in a media agency we work across a variety of clients and categories, using the tool for a variety of tasks from delving into a new brand or category for quick turnaround insights (e.g. for new business), understanding brand sentiment or signal planning.

Pros

It's really easy to use but allows the user to uncover a variety of different insights.

Cons

I can't think of many cons, sometimes creating themes can be a little time consuming to get it as accurate to the topic you are after, but this is the same with other social listening tools...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10

Recommendations to others considering NetBase

I would definitely recommend Netbase to others.

Source: GetApp
Helpful?   Yes   No
Read more
Katherine Jacoby

NetBase Agency Review

2016-01-25

We utilize NetBase for research, strategy, and reporting on many of our consumer facing projects.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Ksenia Burlakova

Netbase is the best-in-class social listening tool I've used

2018-03-11

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

Pros

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips.

Cons

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Sharnelle Kan

Great social listening tool

2016-01-04

My favourite features are the word clouds and net sentiment charts but the comparison tool is also very handy for the reports I write for clients

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No

Response from NetBase Solutions


Thank you!

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Dave Paul

Great and innovative product!

2016-02-26

I've found NetBase to be the perfect tool in order for me to be successful at social listening and analytics. NetBase is constantly improving and enhancing their product and I feel that that's what really separates them from their competition.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Zara Bryson

Netbase review

2016-09-05

Working in research in a media agency we work across a variety of clients and categories, using the tool for a variety of tasks from delving into a new brand or category for quick turnaround insights (e.g. for new business), understanding brand sentiment or signal planning.

Pros

It's really easy to use but allows the user to uncover a variety of different insights.

Cons

Cost - it would be great to be able to have more logins!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10

Recommendations to others considering NetBase

I'd recommend it to others, it's great!

Source: Capterra
Helpful?   Yes   No
Read more