NetBase Features

NetBase

Social media analytics platform

4.62/5 (45 reviews)

NetBase Feature Summary

  • Social media integration
  • Social media metrics
  • Customer analysis
  • Customer segmentation
  • Multi-country
  • Multi-channel marketing
  • Feedback collection
  • Feedback management
  • Heatmaps
  • Data visualization
  • Demographic data
  • Channel performance

NetBase Features In Depth

Customizable Dashboards

NetBase comes with a number of prebuilt dashboards and templates that you can either customize or use right out of the box. For insights tailored to your company’s social monitoring needs, the app allows you to create custom dashboards from scratch to help you visualize campaign, brand, and category performance across 99+ countries. For local insights, results can be drilled down to the city and metro level.

Visualization tools available in the platform include heatmaps, charts, and graphs, and reports can be emailed to you hourly, daily, weekly, or monthly, depending on the frequency you specify.

Alert Notifications

NetBase supports three alert types: Any Mention, Any Metrics, and Triggered Alerts. Any Mention Alerts allow customers to know when a defined event occurs so that they can respond appropriately. Users can set alerts to detect any mention of a word or phrase, allowing for even more ways to not only respond to customers online, but also stay one step ahead of the competition. For example, get alerted anytime an influencer or celebrity negatively mentions your brand so that you can respond accordingly.

Any Metric Alerts enable customers to track key metrics, such as the number of mentions, posts, or net sentiment. Track if they increase or decrease by a certain number or percentage, as well as if they break a certain threshold. Triggered Alerts let customers identify any unexpected issues by looking at the expected post volume for the topic based on historical data.

Brand Passion Index

NetBase’s Brand Passion Index is a graphical representation of people’s sentiment toward a brand and the intensity of their passion, as “love” is a much stronger emotion than “like.” It provides an immediate visual into how your brand stacks up against the competition and how society in general is reacting to your brand.

Net sentiment (positive vs. negative) is mapped on the x-axis, and passion intensity (weak vs. strong emotions) on the y-axis. The size of your logo or the bubble representing your brand is directly proportional to the amount of conversation happening for your brand.

Reporting and Analytics

NetBase’s real-time reporting and analytics feature assembles tracking reports for any topic at any interval you specify, whether hourly, monthly, or quarterly. The consumer research and data insights it produces can be used for crafting annual plans, branding strategies, or crisis mitigation policies.

Its reports cover trends, brand comparisons, brand analysis, emerging themes, consumer behavior, terms, hashtags, influencers, sound bites, and even emoji analysis. Data can be sliced or summarized according to industry, sources, demographics, or whatever statistics you’re looking to evaluate. Demographics cover gender, age, interests, professions, and ethnicity.

NLP Technology

To understand social media postings the way humans do, NetBase’s natural language processing engine combines machine learning and text analytics to analyze millions of postings on social media. This affords the system a level of accuracy that gets past language intricacies such as slang, colloquialisms, sarcasm, and misspellings, among other things.

NetBase’s NLP engine specifically targets the social media lexicon, and new rules are constantly added based on customer feedback, findings by computational linguistic experts, and crowdsourced human evaluations. It understands conversations in 42 languages, including Portuguese and Chinese.

Business Intelligence & Analytics Feature Comparison

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Drag & Drop Interface (52 other apps)
Graphical Data Presentation (45 other apps)
Monitoring (64 other apps)
Multiple Data Sources (43 other apps)
Real Time Analytics (84 other apps)
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Third Party Integration (54 other apps)
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Competitor Feature Comparison

NetBase Feature Reviews

25 reviewers had the following to say about NetBase's features:

Anonymous
Analyst (Marketing and Advertising company, 501-1000 employees)
Verified Reviewer

Netbase - Robust Social Monitoring Solution

2016-04-14

Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing.

Pros

- Data Flexibility - Ease of Query Writing - Dashboards

Cons

- Unintuitive UI - Expensive

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 6-12 months

Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
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Anonymous
Social Media Analyst (Hospitality company, 10001+ employees)
Verified Reviewer

NetBase for social listening

2016-12-13

We use NetBase primarily to monitor our brand health but over the course of the last 3+ years that we have been with NetBase, our account manager/reps have helped us discover several other ways that the platform can provide intelligence. We now use NetBase for competitive analysis, crisis management/monitoring, and campaign performance.

Pros

--Visualization/ visual dashboards make insights easy to understand, especially when we are distributing reports to key stakeholders throughout our organization who may not be as familiar with our world and lingo.

Cons

The dashboard reporting formatting can be a bit tedious at first in terms of ensuring all of your metrics/widgets fit together on the same page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10

Recommendations to others considering NetBase

There are so many other social marketing/monitoring/listening platforms out there that claim to do x, y and z. Over the years, we have always kept an eye out for other tools/solutions, but at the end of the day, NetBase truly delivers what it is we need, and they do not overpromise.

Source: GetApp
Helpful?   Yes   No
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Amelia Bainbridge

Best in market AND easy to use

2016-10-18

Netbase is straight forward and easy to use, the interface is so self explanatory and is ever-evolving meaning that new features and charts are appearing all the time.

Pros

- Natural language processing - Easy to use interface, you only have to use BOOLEAN if you really want to making it quick and easy to ass topics and retrieve data - Functionality and flexibility is constantly updating, always asking for feedback from users.

Cons

- the fact we only have 3 logins within the business

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering NetBase

I would love to get A3D as an add on as I think it adds so much to the data including actionable media targeting. I have seen numerous demos and case studies so if you can afford it, I think this is the winner! We always get asked about our audience on social but this is the only way of defining them!

Source: Capterra
Helpful?   Yes   No
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Alise Contreras

Verified Reviewer

I think that overall NetBase is one of the best tools on the market

2018-12-02

Pros

You know, the analytics and knowledge of the behavior of your customers is something essential for any type of company, even for our, so for IT companies it is generally necessary to have.

Cons

I must have access to data without time limits.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Dana Magnuson

NetBase is a very powerful platform

2016-04-08

The highly flexible platform ensures that you can cut and filter your data in just about any way imaginable, and it's done very quickly.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Alex Ostrovsky

Netbase is

2016-02-29

- There are so many ways to cut social data in the tool, and features like word clouds and geography are fantastic visuals to share in reports

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Chris Maxson

Netbase is a robust social listening tool with an emphasis on sentiment.

2017-11-14

This yields an additional data source for content research.

Pros

It's pretty easy to setup a topic and get quick results, at least within the last 30 days (longer time periods take more time to analyze).

Cons

Analyzing longer periods of time can also take a while to load, and some social networks aren't as easy to analyze, like YouTube.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
Senior Research Executive (Marketing and Advertising company, 5001-10000 employees)
Verified Reviewer

Netbase Review

2016-10-18

We have monthly brand reporting set up for clients and work with others on a more bespoke ad hoc basis.

Pros

They are constantly releasing new product features There is a real community feel where users of Netbase share use cases and help each other Customer service is amazing even from the other side of the world

Cons

The only downside is the cost of the different products and that they don't all come under one fee - If I were a small business I don't think I would be able to afford Netbase,

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
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Luca Lilla

Great Social listening tools specially for Agency

2016-02-01

Best use is for agency side, when you need to access quickly to data for both clients and pitches (it is the only one with truly unlimited access which gives you unlimited data, monitors, dashboards). It is incredible how quickly and easily you can create a dashboard full of insights.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Maria Yusuf

Verified Reviewer

Social Media Analytics

2016-06-09

It makes life so much easier with sentiment analysis, coming up a new strategy becomes really easy.

Pros

Amazing NLP, Easy Query Writing, Data Accuracy, Great Customer Support

Cons

The only downside I feel is pricing.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: Free Trial

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Senior Manager (Public Relations and Communications company, 1001-5000 employees)
Verified Reviewer

NetBase

2016-03-29

NetBase has provided a wealth of information with exceptional customer service standing behind the data. As an agency it has helped us deliver the best insights and creative ideas backed by data for our clients.

Pros

The amount of data they access is impressive, but more impressive is the level of service they provide to their clients.

Cons

It is an expensive tool, but worth the money if you are able to use it to dig deeper and gather the insights to help you make better decisions.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
1 of 1 people found this review helpful
Helpful?   Yes   No
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Russell Woodrow

People talk about your brand. Now you know what they say

2019-01-03

Pros

Also, it is a useful app for monitoring your competitors or for market analytics.

Cons

Also, you cannot look really far in your historical data, because it is limited, especially for Instagram, and that is an issue sometimes.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Kimberly Howe

Verified Reviewer

Clever and profitable choice for your analytics

2018-12-02

Pros

The diversity of possible ways of the analysis your data is really more than satisfactory here.

Cons

However, we still need to sell it through the website, and in order to do that we need to know how to do that the best way, that is why we work with the analytics, but, the way that we get this data is quite hard for our understanding so I want this matter to be simplified.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Millard Comer

Verified Reviewer

Netbase is a Great Tool, but a bit complicated

2018-04-22

Pros

The dashboard is incredibly easy to navigate but also the visuals are great for demonstrating the benefit of NetBase and the data it provides.

Cons

I do not like how complicated Netbase is. This is not as clear as I would like. You need to watch some training videos to understand the different areas of Netbase and what features they have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
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Ted Tagalakis

Great Product and Phenomenal Support

2015-12-08

Over the past decade, I've had the pleasure to see the social intelligence field mature as well as had opportunity to work with a variety of social intelligence tools.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Cassidy Wilson

Great tool for social listening!

2016-04-26

The Netbase dashboard feature has allowed me to send client ready reports with the click of a button.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Katherine Jacpy

NetBase - Tool for Optimizing Your Brand's Future

2016-11-10

Agency lead on analytics and social listening.

Rating breakdown

Value for money
Ease of use
Features
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Rebecca McKeown

A Social Media Analyst's Best Friend

2016-01-22

NetBase allows us to uncover insights we never had access to before, enabling us to provide strategic guidance on our social business approach on a multitude of levels, including crisis management, business development, campaign performance, and competitive intelligence. Pros: - Customer service & attention to your company, business objectives, and what they can do to help in accomplishing those goals.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Maya Castaneda

Verified Reviewer

Analyze and create a content with NetBase

2018-12-03

Pros

What is more, there are unlimited opportunities for data analysis and it is very useful.

Cons

The process of social listening might be a little bit hard due to the fact, that data is absolutely unstructured.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Emily Ferreira

Great software. Advanced but not too advanced that it's hard to use.

2018-02-14

Saved me soooooo much time!

Pros

Gives you in-depth analytics without taking super long.

Cons

The software is really easy to use but I knew there was a LOT more that I could do but I just didn't know how.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Alessandra Chiappetti Paquet

a easy brand track user for web profane user!

2018-12-15

Pros

I have seen grown my business with the best social analytics solution.

Cons

So far so good. I only need to grow the company.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Ksenia Burlakova

Netbase is the best-in-class social listening tool I've used

2018-03-11

Audience focused behaviors, their passion points, and interests are key things we try to gain deeper understanding in. Once you have certain topics/themes you like to analyze this helps us to understand the different nuances and to be able to quantify them.

Pros

They provide so many different ways in which you can analyze the data. As long as you have in-depth training of what the tool provides the power to uncover rich insights is at your fingertips.

Cons

I don't have anything in particular that I dislike but one thing I wish that social listening tools can do is categorizing completely unstructured data into similar content and topics (like Quid).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Candida McCollam

Verified Reviewer

Best native language social media analytics

2016-12-13

I've conducted social media brand analytics in at least 2 dozen languages in NetBase Application and can attest to its intuitive use and highly accurate recall.

Pros

Native language analytics and support

Cons

Looking for a less expensive buy-in

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Recommendations to others considering NetBase

Test the foreign language capabilities

Source: GetApp
Helpful?   Yes   No
Read more
Katherine Jacoby

NetBase Agency Review

2016-01-25

We utilize NetBase for research, strategy, and reporting on many of our consumer facing projects.

Rating breakdown

Ease of use
Customer support
Source: Capterra
Helpful?   Yes   No
Read more
Harland Seiler

The best system for social listening.

2019-01-07

Pros

In case of any questions or problems, we can solve everything in real time. I recommend using this platform.

Cons

Our team has no serious complaints about the work of the platform, its functionality fully performs all the tasks we need. Overall, NetBase is very simple and intuitive to use, and what is nice is they are constantly being updated and striving to become better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more