NetBase Case Study

NetBase

Social media analytics platform

4.67/5 (36 reviews)

NetBase use case: Meghan Xandra Seidner

Meghan Xandra Seidner

Verified Reviewer  
19th of October, 2016
Social Listening Success

Campaign tracking - When you launch a campaign, you can analyze it over time to [see] how things go. Disaster control - if something bad happens for you or your client, you can see in real time the things they are saying, so you can figure out how to fix it. Disaster tracking - if sentiment gets too low, you can set up an alert so you can immediately see what is going on in order to identify the problem. NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

What do you like best?

Demographics are HUGE. You can analyze topics by people, where they live, and who they are. That way you can delve into cultural nuances. Being able to see patterns in how people react to news, campaigns, and and brand changes. Sentiment. Always sentiment. This helps us to figure out what people really feel. NetBase even accounts for sarcasm and can analyze emojis.

What do you dislike?

Sometimes sentiment analysis slips up. It can count something as negative when it is really positive, because it analyzes the sentence and not the paragraph. Neutral sentiment. A lot of the time, a topic can be 80% neutral, which makes analyzation difficult. Customer service - when you run out of hours, you can no longer get help, which is frustrating.

Why did you end up selecting NetBase over other applications?

I was not in charge of selecting the vendor for this innitiative.

If so, why did you switch?

We didn't actually switch. We used both. Sprinklr was fantastic for specific media needs, and Netbase is great for industry learning.

What is your main use case with NetBase?

NetBase is being used in a number of different ways at my agency. We use it to keep track of our competitors; we use it to track our success for our current clients, and one of the most useful purposes is for new business. NetBase helps us discover what works and what doesn't for potential clients, and also uncovers patterns or opportunities, especially when it comes to social media.

Give one example how NetBase has improved the way your organization functions

We have been able to track the effects of our competitiors' campaigns and how those affect our brands.

What is your ROI?

Business wins, competition learning, campaign measurement, sentiment review

Likelihood to recommend

8/10

Recommendations to others considering NetBase

I highly recommend getting plenty of hours of customer service. It is more useful than you know!

Time used

1-2 years

Frequency of use

Weekly

Rating breakdown

Value for money
Ease of use
Features
Customer support