Optimizely Features

Optimizely

Website optimization platform with A/B & multivariate tests

4.58/5 (66 reviews)

Optimizely Feature Summary

  • Experiment & variation creation
  • Image hosting
  • Experiment scheduler
  • Multivariate testing
  • Traffic allocation
  • Test scheduling
  • Engagement tracking
  • Stats engine
  • Visitor segmentation
  • Geo-targetting
  • Dynamic customer profiling
  • Visual editor
  • Developer tools
  • Out of the box integration
  • A/B testing
  • Customer segmentation
  • Performance reports
  • Customer experience management
  • Visitor tracking
  • Market segmentation
  • eCommerce management
  • Geotargeting
  • Visitor targeting
  • Behavior tracking
  • Prioritizing
  • Visual analytics
  • WYSIWYG editor
  • Customizable templates
  • Template management
  • API
  • Third party integration
  • Collaborative workspace
  • Real time updates
  • Event tracking
  • Multi-channel distribution
  • Data import/export
  • Role-based permissions
  • Permission management
  • Two-factor authentication
  • Single sign on
  • Project management
  • Project tracking
  • Multi-department / project
  • Activity dashboard
  • Conversion rate optimization
  • Data visualization
  • Real time data
  • Collaboration tools
  • Project planning
  • Workflow management
  • Filtered views
  • Customizable reporting
  • Heatmap

Business Intelligence & Analytics Feature Comparison

Most popular features of all Business Intelligence & Analytics apps

API (115 other apps)
Activity Dashboard (83 other apps)
Ad hoc Reporting (57 other apps)
Business Analysis (39 other apps)
Business Intelligence (89 other apps)
Charting (68 other apps)
Customizable Reporting (63 other apps)
Dashboard Creation (71 other apps)
Data Filtering (54 other apps)
Data Import/Export (64 other apps)
Data Visualization (87 other apps)
Drag & Drop Interface (46 other apps)
Graphical Data Presentation (41 other apps)
Monitoring (58 other apps)
Real Time Analytics (76 other apps)
Real Time Data (59 other apps)
Real Time Reporting (46 other apps)
Reporting & Statistics (62 other apps)
Third Party Integration (51 other apps)
Visual Analytics (83 other apps)

Competitor Feature Comparison

Optimizely Feature Reviews

25 reviewers had the following to say about Optimizely's features:

Anonymous
A verified reviewer

A/B testing made easy

2018-03-24

Pros

Makes A/B testing a breeze. You can quickly set up various tests (like changing button text) without requiring any developer assistance.

Cons

You can skew some of your Google Analytics data based on the fact you ran tests.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Product Manager / Product Owner (Internet company, 51-200 employees)
Verified Reviewer

General usage of Optimizely

2016-10-12

We're using Optimizely to confirm our improvement hypothesises and our front end/design team wants to make changes to the UI. Using A/B tests with Optimizely, we measure different kinds of user engagement (search actions, registrations) and use the results to help drive design decisions.

Pros

- Customisable metrics allow flexibility in monitoring and reporting of experiment performance

Cons

- The previews often never load - this could just be our network. - Having to routinely click the little shield in the address bar to load the editor is annoying - again I think this is just our network.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Douglass Cardona

Verified Reviewer

I like everything about this product. Very useful.

2018-05-24

Pros

I also like Optimizely analytics and reports.

Cons

Also downloading our site now takes more time when the Optimizely code was added, it would be great to see some improvements in this matter.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great tool for tracking website optimizations and doing A/B testing in general!

2018-07-26

Pros

I really like how interactive the test dashboards are in terms of viewing the data differently for control vs treatment.

Cons

I dislike the learning curve required for the product - while it's great to use, it takes a long time to get there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Riddhi Jagad

This is by far the best way to A/B test practically everything on your site.It's easy to use

2017-11-27

Pros

huge knowledge base Also, the amount of things you can track like plays, button clicks, time on page, etc is endless.

Cons

The biggest con that I can think of is that the data visualization is a bit boring

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

User-friendly AB Testing Tool

2018-05-10

Great AB Testing platform. Easy to integrate

Pros

I appreciated that it allowed filtering of audience data and that is supports multivariate testing

Cons

The pricing model is too high as compared to other competitor products in the market. We did not renew our subscription after a year owing to this fact

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Adam Benitez

Website A/B Testing

2016-11-04

If you're familiar with the benefits of A/B testing emails, then you'll immediately see the similar benefits with A/B testing websites or mobile apps. We're using Optimizely mainly to A/B test our websites, and as a company that is already at the forefront of the data-driven world with our Big Data offering, Talend is finding success in taking that data-driven approach to our website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
Content Marketing Manager (Education Management company, 11-50 employees)
Verified Reviewer

The easiest A/B testing app for any business size

2016-05-31

Seriously, this is so easy to use that if you know just a little bit of HTML and CSS you can create almost any variation you can think of.

Pros

Also, the amount of things you can track like plays, button clicks, time on page, etc is endless.

Cons

The biggest con that I can think of is that the data visualization is a bit boring, and when you track more than one goal it can be annoying to see the results because you'll have to do a lot of scrolling.

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Jamie Caroccio

Amazing A/B Testing Tool

2017-02-02

With easy drag and drop interface. You don't need to be an expert to create a test.

Cons

Pricey.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Jake Farmer

Easy to use even if you're not technical.

2018-04-04

Pros

You can literally begin collecting data in minutes.

Cons

Optimizely is incredibly powerful and feature-rich, but this creates a steep learning curve.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 501-1000 employees)

Use this for a/b testing

2018-03-14

Pros

I like how easy it is to test quick visual changes - anyone with basic javascript/html/css knowledge can contribute to a test very easily.

Cons

The preview feature is not the most intuitive and many people feel like it's buggy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 501-1000 employees)

Great testing platform.

2018-05-24

Pros

The most advanced A/B testing tool so far, it has a huge knowledge base, it's solid,trustworthy. it's surprisingly easy to set up and the results are brilliant.

Cons

Going through a data can be a bit boring, especially if the website test are extensive, but at the end it's worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Web/Mobile Optimization Analyst (Airlines/Aviation company, 1001-5000 employees)
Verified Reviewer

Optimizely is the easiest yet powerful A/B testing tool

2016-08-09

We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture.

Pros

Ease of use Customer support Code edition allowed CSS changing allowed Complete traffic control Results with statistical significance

Cons

Not reporting incremental revenue per product (just total revenue) Editor loading can be hard to get with proxy activated

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Recommendations to others considering Optimizely

You should give it a try, their customer support is great and they will let you know everything you need to have a successful testing program.

Source: GetApp
Helpful?   Yes   No
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Crystal Ignatowski

Verified Reviewer

Optimizely is the tool taught in CRO classes

2017-06-01

Pros

Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
James Pollard

Okay A/B testing tool - there are better options

2018-06-12

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

It's also easy to use, because the most time-consuming step is putting the code on your site.

Cons

For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Getting know the tool was pretty easy since the beggining,

2018-06-12

This option allows you to compare two pages with their different elements. In real time.

Pros

Is a robust and reliable application, easy to configure, easy to use, with good professional support services.

Cons

The URL does not have a bulk upload option for unrelated URL lists. It has matches of substrings and regular expressions that cover most other needs. The price is higher than some tools. It is difficult to reach all the functionalities without development resources.desarrollo.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Nick Ellinger

An excellent low-cost optimization solution

2017-04-12

It did a good job of randomizing to various conditions and doing basic reporting. The code to implement was also intuitive and low profile on the page.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 1001-5000 employees)

Very well marketed product, doesn't perform up to the hype

2018-03-08

Pros

I like the WYSIWYG editor and I like the user interface. It's relatively intuitive and easy to use, and there are a lot of features that you can customize.

Cons

We had some serious issues with flickering and lag time. The Optimizely team tried to help us fix this for over 9 months.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

0/10
Source: Capterra
Helpful?   Yes   No
Read more
catherine campero

Excellent AB testing tool!

2018-04-10

Pros

This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Brad Marlin

I used Optimizely for A/B testing of our companies Home Page

2018-05-04

Lot's of stats for my A/B testing were generated quickly

Pros

The software allowed me to quickly setup my A/B testing on our Home Page. I was able to start getting stats in just one day.

Cons

Some of the interface at the time was hard to understand.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Chad Wales

Verified Reviewer

Easiest A/B Testing Platform Out There

2016-10-07

Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner.

Pros

- Easy to use - Support - Great UI - Statistical modeling - Large optimization community

Cons

The price is higher than some tools but you get what you pay for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10

Recommendations to others considering Optimizely

This is a great tool with great people behind it. There is a full community of Optimization experts that are available to answer questions. There are learning resources available and Optimizely does everything in their power to solve your challenges of creating A/B tests so you're able to focus on finding new opportunities to test and to make changes once a test has been completed.

Source: GetApp
Helpful?   Yes   No
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Brooke O'Brien

Great Testing platform.

2016-11-11

Have been using Optimizely for a year and love the WYSIWYG editor (which works great 90% of the time - but can be glitchy on design details).

Pros

Easy of use and ability to test before implementing site changes

Cons

Support was great during on-boarding process but account management could use some work.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben Macdonagen

Verified Reviewer

Good A/B testing tool

2018-04-18

Pros

We like the ability to exclude audiences so that the test data is as pure as possible.

Cons

The pricing model was hard to understand and could be improved. Also, Our website loading took longer when an additional code was added, would be great to see some improvement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 51-200 employees)

Powerful Set of Tools

2018-09-17

A must have for tech companies.

Pros

Always for a much stronger framework for testing and learning.

Cons

Expensive and time consuming to implement.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
olga Davidian

Good website testing solution

2018-03-31

Pros

Still not very expensive solution and wih easy set up you can learn your audience preferences.

Cons

Optimizely is expanding business so their pricing model might be changing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more