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Optimizely

Website optimization platform with A/B & multivariate tests

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(26)

Optimizely Pricing

Pricing overview

Value for money rating

3.9

/5

96

Price starts from

50000

Per year

Pricing options
Free plan
Subscription
Free trial

Pricing details

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.

What users say

Is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer.
I have used better programs in the past but this is not the worst. Great if you are on a tighter budget.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Excellent AB testing tool!

Reviewed 4 years ago
Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Okay A/B testing tool - there are better options

Reviewed 4 years ago

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easiest A/B Testing Platform Out There

Reviewed 6 years ago

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Pros

- Easy to use - Support - Great UI - Statistical modeling - Large optimization community

Cons

The price is higher than some tools but you get what you pay for.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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No particular edge that justify the current pricing

Reviewed 7 months ago

It seems that it was at the top of it's game a few years ago. After testing a lot of the current solutions on the market, I can tell it's not true anymore. Sure, it's still an easy and robust solution to get started. But it's painful to setup advanced tests and you quickly get limited by the amount of tech you want to deal with. Support doesn't seem very helpful in those scenarios, which doesn't really help justify the pricing.

Pros

It's a fairly easy to use tool for split-testing your pages : Just install the code, edit your pages in the WYSIWYG editor directly then share your reports with a link for your team. There is also the API that looks interesting even though we couldn't put it to use in production during our trial. They have a great training library to get started or sharpen your CRO skills.

Cons

I couldn't find anything special that justified the high-end pricing (there are alternatives providing better bang for your bucks). Anything more advanced than text/image variations were hard to test (like dynamic elements, or different offer components, popups). Debugging the API is a nightmare, there are no clear error message and support can't really help on that matter.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Optimizely Review great!

Reviewed 6 months ago

Our primary use for A/B testing on our website is to determine which experience leads to the highest number of leads submitted. We're also including it into the site's personalisation. We've used it in the past for last-minute updates when we didn't have the engineering resources to do so immediately.

Pros

With Optimizely, we've been able to conduct A/B tests without the assistance of our developer staff. After a brief period of acclimatization, you'll be ready to go.

Cons

The price is significantly higher than some of our direct competitors. In addition, doing a large number of tests at once might be time-consuming.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Most advanced in its class

Reviewed 6 years ago

Optimizely is definitely the most advanced and widely referred to as "industry standard" conversion optimization tool currently on the market. It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.

Pros

Robust, trustworthy, flexible, huge user base, huge knowledge base

Cons

Expensive, but only if you're not using it to its full potential.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very powerful A/B Split Testing software

Reviewed 3 years ago

Optimizely is very reliable and powerful. The software has worked flawlessly over the 2 years I've used it. It has enabled me to run many profitable A/B split tests for a large UK brand.

Pros

Their tech is flawless. They've put a ton of effort on their stats engine - so you can trust their data. Because the software is so functional and powerful, you'll occasionally need to reference their documentation. Thankfully the documentation is very thorough, concise and helpful.

Cons

It's expensive. Not just subjectively. Relatively, within the split testing technology space, Optimizely is one of the most expensive options.!

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great testing tool

Reviewed 4 years ago

Optimizely is one heck of a tool that every marketer should use. Recommended.

Pros

As a marketer, I love Optimizely for several reasons. 1. It makes testing a piece of cake. 2. Optimizing a website or any landing page for conversions is one of the best things Optimizely offers you with. 3. It is extremely easy-to-use. 4. Real-time a/b testing lets you monitor any two landing pages for conversions, clicks, and more. 5. User-interface is amazingly intuitive.

Cons

1. It is expensive. Lowering the price a bit will make it affordable and a lot of startups and small businesses will then be able to use it. 2. It might hurt your site load time which will impact SERPs. So make sure what you prefer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Expensive, but does its job well

Reviewed 5 years ago
Pros

If you've got the money to spend, I haven't found a more comprehensive solution than Optimizely for A/B testing websites. There's a decent amount you can test without being able to code, but fair warning: you're going to need a front-end coder handy for many more-than-basic tests.

Cons

Their test results are misleading; they've adopted the most generous tests of statistical significance so that it feels like you're having more successful tests more often. (I.e., results where there are actual differences between the test variances.) Just make sure you do the math yourself on the test results (using any one of many available online statistical significance calculators).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great product for mid to large sized web businesses

Reviewed 6 years ago

Optimizely is very easy to implement, and anyone can start experimenting with the product. To get the most value out of the product you will need to invest in managing a test backlog, test plans, and documenting the results of each experiment. It also helps to have someone with strong front-end development and JS skills to implement experiments as it opens up the capabilities of the product dramatically.

Pros

Easy to set up, easy to use, good professional support services available

Cons

Hard to get to all the functionality without investing development resources

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ferrari of AB Testing Platforms

Reviewed a year ago

It's a good product, although I do believe they over sold it based on ease of use. Most tests we deploy require a developer since the GUI doesn't work well with the JS frameworks we utilize.

Pros

This product is really robust and you can do a number of things with it such as multivariate, A/B, and feature rollouts.

Cons

Optimizely is not cheap so you need to make sure you use it regularly to get the value out of it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Goldmine when it comes to experimenting - but not affordable for small businesses

Reviewed 4 years ago
Pros

I've witnessed clever usage of Optimizely increase the revenue through cart checkout conversion by 15% by simply testing the removal of elements on the check-out page that are not essential. The set-up for the experiment was straightforward and required only some technical assistance at hand.

Cons

I'd have liked to continue using Optimizely for my own small venture, however the pricing makes it unaffordable for a small business. But that's definitely one to keep on the radar as it has powerful and comprehensive solutions for A/B Testing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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User-friendly AB Testing Tool

Reviewed 4 years ago

Great AB Testing platform. Easy to integrate

Pros

We used the standard version of Optimizely for our website and campaign landing pages. It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing

Cons

The pricing model is too high as compared to other competitor products in the market. We did not renew our subscription after a year owing to this fact

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Valuable A/B testing functionalities that are unmatched in other services.

Reviewed 5 years ago

The ability to A/B test anything, and I mean ANYTHING!

Pros

Allows us to A/B test versions of our websites and landing pages that we would normally not be able to test. A lot of website builders offer integrated A/B testing, but none of them can offer the insights Optimizely can.

Cons

For an A/B split tester, it is a tad on the expensive side, but if you ask me and my team, it is well worth the expense and has paid itself off many times over in optimized conversions.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Absolutely the best solution in market... until they went enterprise focused

Reviewed 2 years ago

Overall was a great platform and I miss using it since they've gone up market.

Pros

Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early!!

Cons

Too expensive now. I don't know anyone using it for this reason. Hard to justify the cost with other solutions in market like google optimize now.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Getting know the tool was pretty easy since the beggining,

Reviewed 4 years ago

Getting know the tool was pretty easy since the beggining, Despite of being so easy, it hold a great power allowing you to make changes. With this tool, can check which web page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time.

Pros

Is a robust and reliable application, easy to configure, easy to use, with good professional support services. I like the fact that you do not need to know how to code and allows us to concentrate on running multiple tests. Very intuitive and easy to use. For more advanced users, you can also access the raw code, which you can specify to those things that the editor may have done. I enjoy the Optimizely analyzes.

Cons

The URL does not have a bulk upload option for unrelated URL lists. It has matches of substrings and regular expressions that cover most other needs. The price is higher than some tools. It is difficult to reach all the functionalities without development resources.desarrollo.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great CRO and Testing Tool

Reviewed a year ago

We've used Optimizely to scale up our online A/B testing program - it's been key in helping us identify insights and trends to improve web performance.

Pros

Visual editor is more robust and intuitive than other testing platforms, meaning it's a far more user-friendly option for users with little to no coding skills. That being said, dev skills or resources are a must to really get your money's worth.

Cons

Previews can sometimes be a little sketchy, and not 100% reflective of how a test will look once pushed live. The price point also puts Optimizely out of reach for many businesses compared to comparable tools.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Introduced Our Team To World Of A/B Testing - Great Product

Reviewed 4 years ago
Pros

- Absolutely amazing dashboard for analysis, really saved our team time vs. individually getting our developers to change one element only to find out it performed worse.. This tool will save you from that - Customer support was great - SUPER easy to use given it's capabilities - Ton of features to utilize

Cons

- Incredibly expensive for what our team paid for BUT in terms of a cost/benefit analysis it's paid off (with the time we've saved going to our developers for A/B testing changes to the website, it'll pay itself off in a 1 year or so)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very cost effective A/B testing service

Reviewed 4 years ago
Pros

It is a great service for A/B testing and conversion improvement. Very easy to install and setup, just add a pice of code and you are done, no extra steps or requirements, we were able to test in about one hour after purchase. For analyzing your results and see how your userreact toyour design changes.

Cons

Sometimes if you use for small companies with small budgets it can have an impact on your other work. It's better to use with care

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best Experimentation Option

Reviewed 4 years ago
Pros

Optimizely is a great option for experimenting on your website, especially if you aren’t a designer. It lets you easily A/B test what works.

Cons

The price point is a little high, especially when you consider that Google offers a free software that is very similar.

Overall Rating
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  • Ease of use
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  • Customer support

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Great product with great support

Reviewed 5 years ago
Pros

I really like the fact that you don't need to know how to code, you can just install it on your site and boom! You can use it

Cons

I don't really like the price point, but then again you get what you pay for, so it could be a frugality issue!

Overall Rating
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  • Ease of use
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  • Customer support

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My first choice when it comes to A/B testing tools

Reviewed 4 years ago
Pros

With Optimizely you can create multiple tests and you can expect right directions for landing page improvement. The software is not complex to use, all features are well described.

Cons

I have more successful tests than losers, and sometimes I cannot believe that is in 80% my improvement that what I really need. The new pricing model is very hard to understand, they can be improved.

Overall Rating
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  • Ease of use
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Decent tool to optimize

Reviewed 5 years ago
Pros

I have used several ab testing software and this one is the easiest in use. Furthermore their support is very good. When I experienced an issue a solution was found very fast

Cons

Compared to other software I used this one is the most expensive and furthermore there also needs to be an investment in development resources

Overall Rating
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it is practical

Reviewed 4 years ago
Pros

What I can say is that it offers a number of features that other test services do not offer and helped run fast experiments on our websites

Cons

is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Excellent A/B Testing and analytics

Reviewed 4 years ago
Pros

Optimizely makes it easy to setup different A/B testing scenarios, as well as tracking any kind of custom website events you can come up with. With the various tracking options and different tests you can run, it makes it easy to figure out what the best course of action should be.

Cons

Overall Optimizely has worked well, but the pricing is a bit high.. I suppose it's a case of you get what you pay for!