Optimizely Pricing Plan & Cost Guide

Optimizely

Website optimization platform with A/B & multivariate tests

4.57/5 (67 reviews)

Optimizely Pricing

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.

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Pricing Comparison

How does Optimizely compare with other Business Intelligence & Analytics apps?

Subscription plan?

Optimizely



99% of apps offer a
subscription plan

Free trial?

Optimizely



86% of apps have a
free trial

Freemium plan?

Optimizely



28% of apps have a
freemium plan

Pricing Comparison

Business Intelligence & Analytics app prices shown are $/month

Please note: For comparison purposes the price for Optimizely has been scaled monthly. Actual price is $/per year




Optimizely Pricing Reviews

Pros
  • Ease of use, and optimizley x is much better platform
  • Always for a much stronger framework for testing and learning.
  • Robust, trustworthy, flexible, huge user base, huge knowledge base
  • - Easy to use - Support - Great UI - Statistical modeling - Large optimization community
Cons
  • Pricing
  • Expensive and time consuming to implement.
  • The price is higher than some tools but you get what you pay for.
  • Expensive, but only if you're not using it to its full potential.
95%
recommended this to a friend or a colleague

25 reviewers had the following to say about Optimizely's pricing:

Anonymous

Does the job

Used other for 6-12 months
Reviewed 2018-01-31
Review Source: Capterra

It did the job. We were looking for an A/B testing solutions that had support for campaigns and Optimizely did the job and fit the bill.

Read the full review


Optimizely

Website optimization platform with A/B & multivariate tests

James Pollard

Okay A/B testing tool - there are better options

Used daily for less than 6 months
Reviewed 2018-06-12
Review Source: Capterra

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing. I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

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Optimizely

Website optimization platform with A/B & multivariate tests

olga Davidian

Good website testing solution

Used monthly for 1-2 years
Reviewed 2018-03-31
Review Source: Capterra

If ou are looking for a simple set up website testing solution allowing AB Testing, split test or multiviraiant testing - AB Testing is a good option. Still not very expensive solution and wih easy set up you can learn your audience preferences.

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Optimizely

Website optimization platform with A/B & multivariate tests

catherine campero

Excellent AB testing tool!

Used daily for 1-2 years
Reviewed 2018-04-10
Review Source: Capterra

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

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Optimizely

Website optimization platform with A/B & multivariate tests

Ismail Ally

Optimized. Review

Used weekly for less than 6 months
Reviewed 2016-11-09
Review Source: Capterra

Love the product, i wish they have pricing for smaller traffic websites. Right now the only packages they have is for sites with at least 50k visits per monthEase of use, and optimizley x is much better platform

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Optimizely

Website optimization platform with A/B & multivariate tests

Michele Costantini

A/B testing is a magic way to dominate my webmarketing

Used monthly for 6-12 months
Reviewed 2017-06-09
Review Source: Capterra

very nice experience. moderate price. very powerful toolA/B testing and campaign segmentation are really easy with this software. I'm very happy to use it and will use even more it now that we have a 2nd department

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Optimizely

Website optimization platform with A/B & multivariate tests

Chad Wales

Easiest A/B Testing Platform Out There

Used weekly for 1-2 years
Reviewed 2016-10-07
Review Source: GetApp

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.- Easy to use - Support - Great UI - Statistical modeling - Large optimization community

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Great product with great support

Used weekly for 1-2 years
Reviewed 2017-12-23
Review Source: Capterra

I really like the fact that you don't need to know how to code, you can just install it on your site and boom! You can use it

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Super empowerment to marketers

Used weekly for 6-12 months
Reviewed 2018-01-10
Review Source: Capterra

Optimizely is so easy-to-use that even marketers with minimal coding expertise manage to carry out optimization on their own.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

A really good A/B test tool.

Used monthly for 6-12 months
Reviewed 2018-05-16
Review Source: Capterra

It delivers what it is supposed to without any hidden gems. The workflow is smooth and easy to follow for many people of different skillsets.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

User-friendly AB Testing Tool

Used daily for 6-12 months
Reviewed 2018-05-10
Review Source: Capterra

Great AB Testing platform. Easy to integrateWe used the standard version of Optimizely for our website and campaign landing pages. It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing

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Optimizely

Website optimization platform with A/B & multivariate tests

Martijn Staal

Extensive and intuitive AB testing tool

Used monthly for 1-2 years
Reviewed 2018-03-10
Review Source: Capterra

Set AB testing without needing IT- Very intuitive; after initial implementation, you can add and change elements without any need of IT anymore. Freedom!!

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Optimizely

Website optimization platform with A/B & multivariate tests

Ben Macdonagen

Good A/B testing tool

Used weekly for 6-12 months
Reviewed 2018-04-18
Review Source: GetApp

Optimizely offers a number of great features that other testing services do not. We like the ability to exclude audiences so that the test data is as pure as possible. Optimizely helped us in running quick experiments on our websites. It's simple to integrate with any website, one tag in the header and you're good to go in a few minutes. We used it for A/B testing, but for more advanced users, you also have access to the raw code, which I go infrequently to clean up things that the editor may have done.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

it is practical

Used weekly for 6-12 months
Reviewed 2018-05-30
Review Source: Capterra

What I can say is that it offers a number of features that other test services do not offer and helped run fast experiments on our websites

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Optimizely

Website optimization platform with A/B & multivariate tests

Jovan Miljevic

My first choice when it comes to A/B testing tools

Used weekly for 6-12 months
Reviewed 2018-06-28
Review Source: Capterra

With Optimizely you can create multiple tests and you can expect right directions for landing page improvement. The software is not complex to use, all features are well described.

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Optimizely

Website optimization platform with A/B & multivariate tests

Douglass Cardona

I like everything about this product. Very useful.

Used weekly for 1-2 years
Reviewed 2018-05-24
Review Source: GetApp

The best feature is which I liked the most is drag and drop feature of Optimizely. Also, the dashboard is so good, we do not need to code for each experiment, we can do everything on the toolbar. Integration took only a few minutes. You simply add your code to your site and are ready to begin work. We use Optimizely for all of our web-page testings across any of our main websites and any campaign landing pages. I also like Optimizely analytics and reports. They allow you to choose which indicators you are looking for and provide informative reports.

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Optimizely

Website optimization platform with A/B & multivariate tests

Laura Wiersema

Goldmine when it comes to experimenting - but not affordable for small businesses

Used other for 2+ years
Reviewed 2018-04-11
Review Source: Capterra

I've witnessed clever usage of Optimizely increase the revenue through cart checkout conversion by 15% by simply testing the removal of elements on the check-out page that are not essential. The set-up for the experiment was straightforward and required only some technical assistance at hand.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Getting know the tool was pretty easy since the beggining,

Used monthly for 6-12 months
Reviewed 2018-06-12
Review Source: Capterra

Getting know the tool was pretty easy since the beggining, Despite of being so easy, it hold a great power allowing you to make changes. With this tool, can check which web page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time. Is a robust and reliable application, easy to configure, easy to use, with good professional support services. I like the fact that you do not need to know how to code and allows us to concentrate on running multiple tests. Very intuitive and easy to use. For more advanced users, you can also access the raw code, which you can specify to those things that the editor may have done. I enjoy the Optimizely analyzes.

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Optimizely

Website optimization platform with A/B & multivariate tests

Nick Ellinger

An excellent low-cost optimization solution

Reviewed 2017-04-12
Review Source: Capterra

I used Optimizely for two years for A/B testing. It did a good job of randomizing to various conditions and doing basic reporting. The code to implement was also intuitive and low profile on the page.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Powerful Set of Tools

Used daily for less than 6 months
Reviewed 2018-09-17
Review Source: Capterra

A must have for tech companies. Always for a much stronger framework for testing and learning.

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Optimizely

Website optimization platform with A/B & multivariate tests

Zsolt Már

Most advanced in its class

Used weekly for 1-2 years
Reviewed 2016-08-08
Review Source: GetApp

Optimizely is definitely the most advanced and widely referred to as "industry standard" conversion optimization tool currently on the market. It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.Robust, trustworthy, flexible, huge user base, huge knowledge base

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Use this for a/b testing

Used monthly for 1-2 years
Reviewed 2018-03-14
Review Source: Capterra

I like how easy it is to test quick visual changes - anyone with basic javascript/html/css knowledge can contribute to a test very easily. The dashboards for viewing experiments is clean and it's easy to monitor tracking around how your tests are doing.

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Optimizely

Website optimization platform with A/B & multivariate tests

Isabel Marcano Anés

This platform makes A/B testing a easy. It is easy to use on the website or inside your web app

Used other for less than 6 months
Reviewed 2018-03-28
Review Source: Capterra

It is possible quickly set up various tests without requiring any developer assistance. Also it can add and change elements without any need of IT anymore. It is to easy to setup an A/B test on the website or inside the app.

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Optimizely

Website optimization platform with A/B & multivariate tests

Luke van Essen

Decent tool to optimize

Used weekly for 6-12 months
Reviewed 2018-01-28
Review Source: Capterra

I have used several ab testing software and this one is the easiest in use. Furthermore their support is very good. When I experienced an issue a solution was found very fast

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Expensive But Worth it if Your Business Can Afford It

Reviewed 2018-02-13
Review Source: Capterra

Split-testing is essential to any online marketing success. Optimizely is one of the best tools on the market, and with good reason. It's easy to setup, use, and implement changes to make sure you're getting the results you want.

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Optimizely

Website optimization platform with A/B & multivariate tests