Optimizely Pricing Plan & Cost Guide

Optimizely

Website optimization platform with A/B & multivariate tests

4.53/5 (91 reviews)

Optimizely Pricing

Starting from: $50000.00/year

Pricing model: Subscription

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.

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Optimizely Pricing Reviews

Pros

  • It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.Zsolt M.Read the full review
  • It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing.Verified ReviewerRead the full review
  • Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early.Verified ReviewerRead the full review

Cons

  • Is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer.Verified ReviewerRead the full review
  • Overwhelming amount of settings and dials to mess about with make it a little overkill for what we need.Aaron G.Read the full review
  • The problem with Optimizely is that it make take a long time to create the different variant for the tests.Gianni G.Read the full review
97%
recommended this to a friend or a colleague

25 reviewers had the following to say about Optimizely's pricing:

Chrisi D.

Great software for AB testing

Used monthly for less than 6 months
Reviewed 2019-04-05
Review Source: Capterra

great!

Pros
Easy and very functional. Quickly test pages and optimize

Cons
way to expensive - we had to switch to something cheaper

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Anonymous

Does the job

Used occasionally for 6-12 months
Reviewed 2018-01-31
Review Source: Capterra

Pros
It did the job. We were looking for an A/B testing solutions that had support for campaigns and Optimizely did the job and fit the bill.

Cons
The cost is on the expensive side but if you have the budget you get what you pay for. Otherwise there are cheaper alternatives that may fit your needs.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Ferrari of AB Testing Platforms

Used daily for 6-12 months
Reviewed 2021-08-12
Review Source: Capterra

It's a good product, although I do believe they over sold it based on ease of use. Most tests we deploy require a developer since the GUI doesn't work well with the JS frameworks we utilize.

Pros
This product is really robust and you can do a number of things with it such as multivariate, A/B, and feature rollouts.

Cons
Optimizely is not cheap so you need to make sure you use it regularly to get the value out of it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Decent A/B testing

Used monthly for free trial
Reviewed 2019-07-18
Review Source: Capterra

Pros
Setup is easy to run and test. Provides difficult to understand data in an understandable fashion.

Cons
Recent pricing structure has made it a very expensive program.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Great testing tool

Used weekly for 2+ years
Reviewed 2018-11-07
Review Source: Capterra

Optimizely is one heck of a tool that every marketer should use. Recommended.

Pros
As a marketer, I love Optimizely for several reasons. 1. It makes testing a piece of cake. 2. Optimizing a website or any landing page for conversions is one of the best things Optimizely offers you with. 3. It is extremely easy-to-use. 4. Real-time a/b testing lets you monitor any two landing pages for conversions, clicks, and more. 5. User-interface is amazingly intuitive.

Cons
1. It is expensive. Lowering the price a bit will make it affordable and a lot of startups and small businesses will then be able to use it. 2. It might hurt your site load time which will impact SERPs. So make sure what you prefer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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James P.

Okay A/B testing tool - there are better options

Used daily for less than 6 months
Reviewed 2018-06-12
Review Source: Capterra

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros
I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons
Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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catherine c.

Excellent AB testing tool!

Used daily for 1-2 years
Reviewed 2018-04-10
Review Source: Capterra

Pros
With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons
This software is very expensive, but it is really worth its initial price, everything else is wonderful

Rating breakdown

Value for money
Ease of use
Features
Customer support

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olga D.

Good website testing solution

Used monthly for 1-2 years
Reviewed 2018-03-31
Review Source: Capterra

Pros
If ou are looking for a simple set up website testing solution allowing AB Testing, split test or multiviraiant testing - AB Testing is a good option. Still not very expensive solution and wih easy set up you can learn your audience preferences.

Cons
Preview function can be buggy, especially for complex long web pages. Optimizely is expanding business so their pricing model might be changing

Rating breakdown

Value for money
Ease of use
Features
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Ismail A.

Optimized. Review

Used weekly for less than 6 months
Reviewed 2016-11-09
Review Source: Capterra

Love the product, i wish they have pricing for smaller traffic websites. Right now the only packages they have is for sites with at least 50k visits per month

Pros
Ease of use, and optimizley x is much better platform

Cons
Pricing

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Michele C.

A/B testing is a magic way to dominate my webmarketing

Used monthly for 6-12 months
Reviewed 2017-06-09
Review Source: Capterra

very nice experience. moderate price. very powerful tool

Pros
A/B testing and campaign segmentation are really easy with this software. I'm very happy to use it and will use even more it now that we have a 2nd department

Cons
someway difficult to learn the settings to put an A/B test in action but very powerful once you manage how to use it!!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Chad W.

Easiest A/B Testing Platform Out There

Used weekly for 1-2 years
Reviewed 2016-10-07
Review Source: GetApp

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Pros
- Easy to use - Support - Great UI - Statistical modeling - Large optimization community

Cons
The price is higher than some tools but you get what you pay for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Absolutely the best solution in market... until they went enterprise focused

Used occasionally for 2+ years
Reviewed 2020-11-08
Review Source: Capterra

Overall was a great platform and I miss using it since they've gone up market.

Pros
Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early!!

Cons
Too expensive now. I don't know anyone using it for this reason. Hard to justify the cost with other solutions in market like google optimize now.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 5/10

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Marissa W.

Best Experimentation Option

Used weekly for 1-2 years
Reviewed 2019-02-01
Review Source: Capterra

Pros
Optimizely is a great option for experimenting on your website, especially if you aren’t a designer. It lets you easily A/B test what works.

Cons
The price point is a little high, especially when you consider that Google offers a free software that is very similar.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Great product with great support

Used weekly for 1-2 years
Reviewed 2017-12-23
Review Source: Capterra

Pros
I really like the fact that you don't need to know how to code, you can just install it on your site and boom! You can use it

Cons
I don't really like the price point, but then again you get what you pay for, so it could be a frugality issue!

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Kevin V.

Excellent A/B Testing and analytics

Used weekly for 2+ years
Reviewed 2018-11-21
Review Source: GetApp

Pros
Optimizely makes it easy to setup different A/B testing scenarios, as well as tracking any kind of custom website events you can come up with. With the various tracking options and different tests you can run, it makes it easy to figure out what the best course of action should be.

Cons
Overall Optimizely has worked well, but the pricing is a bit high.. I suppose it's a case of you get what you pay for!

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

Super empowerment to marketers

Used weekly for 6-12 months
Reviewed 2018-01-10
Review Source: Capterra

Pros
Optimizely is so easy-to-use that even marketers with minimal coding expertise manage to carry out optimization on their own.

Cons
The pricing can be a bit steep for teams who don't have a lot of resources, I wish there would be more customized options available.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

A really good A/B test tool.

Used monthly for 6-12 months
Reviewed 2018-05-16
Review Source: Capterra

Pros
It delivers what it is supposed to without any hidden gems. The workflow is smooth and easy to follow for many people of different skillsets.

Cons
The pricing should be more transparent to new users (seems to be focused more towards big companies). Also sometimes the preview mode can be buggy

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

User-friendly AB Testing Tool

Used daily for 6-12 months
Reviewed 2018-05-10
Review Source: Capterra

Great AB Testing platform. Easy to integrate

Pros
We used the standard version of Optimizely for our website and campaign landing pages. It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing

Cons
The pricing model is too high as compared to other competitor products in the market. We did not renew our subscription after a year owing to this fact

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Martijn S.

Extensive and intuitive AB testing tool

Used monthly for 1-2 years
Reviewed 2018-03-10
Review Source: Capterra

Set AB testing without needing IT

Pros
- Very intuitive; after initial implementation, you can add and change elements without any need of IT anymore. Freedom!!

Cons
- the pricing is steep, especially if your website has a large user base (when AB testing becomes more valuable) - For more advanced AB testing, coding skills are required

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

it is practical

Used weekly for 6-12 months
Reviewed 2018-05-30
Review Source: Capterra

Pros
What I can say is that it offers a number of features that other test services do not offer and helped run fast experiments on our websites

Cons
is very basic ... when major changes are required, it starts to fail and the price is too high compared to the rest of the market for the product they offer

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Introduced Our Team To World Of A/B Testing - Great Product

Used weekly for 6-12 months
Reviewed 2018-12-23
Review Source: GetApp

Pros
- Absolutely amazing dashboard for analysis, really saved our team time vs. individually getting our developers to change one element only to find out it performed worse.. This tool will save you from that - Customer support was great - SUPER easy to use given it's capabilities - Ton of features to utilize

Cons
- Incredibly expensive for what our team paid for BUT in terms of a cost/benefit analysis it's paid off (with the time we've saved going to our developers for A/B testing changes to the website, it'll pay itself off in a 1 year or so)

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Chris C.

Great CRO and Testing Tool

Used occasionally for 6-12 months
Reviewed 2021-05-18
Review Source: Capterra

We've used Optimizely to scale up our online A/B testing program - it's been key in helping us identify insights and trends to improve web performance.

Pros
Visual editor is more robust and intuitive than other testing platforms, meaning it's a far more user-friendly option for users with little to no coding skills. That being said, dev skills or resources are a must to really get your money's worth.

Cons
Previews can sometimes be a little sketchy, and not 100% reflective of how a test will look once pushed live. The price point also puts Optimizely out of reach for many businesses compared to comparable tools.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Jovan M.

My first choice when it comes to A/B testing tools

Used weekly for 6-12 months
Reviewed 2018-06-28
Review Source: Capterra

Pros
With Optimizely you can create multiple tests and you can expect right directions for landing page improvement. The software is not complex to use, all features are well described.

Cons
I have more successful tests than losers, and sometimes I cannot believe that is in 80% my improvement that what I really need. The new pricing model is very hard to understand, they can be improved.

Rating breakdown

Value for money
Ease of use
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Customer support

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Laura W.

Goldmine when it comes to experimenting - but not affordable for small businesses

Used occasionally for 2+ years
Reviewed 2018-04-11
Review Source: Capterra

Pros
I've witnessed clever usage of Optimizely increase the revenue through cart checkout conversion by 15% by simply testing the removal of elements on the check-out page that are not essential. The set-up for the experiment was straightforward and required only some technical assistance at hand.

Cons
I'd have liked to continue using Optimizely for my own small venture, however the pricing makes it unaffordable for a small business. But that's definitely one to keep on the radar as it has powerful and comprehensive solutions for A/B Testing.

Rating breakdown

Value for money
Ease of use
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Customer support

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Anonymous

Very powerful A/B Split Testing software

Used daily for 1-2 years
Reviewed 2019-05-31
Review Source: Capterra

Optimizely is very reliable and powerful. The software has worked flawlessly over the 2 years I've used it. It has enabled me to run many profitable A/B split tests for a large UK brand.

Pros
Their tech is flawless. They've put a ton of effort on their stats engine - so you can trust their data. Because the software is so functional and powerful, you'll occasionally need to reference their documentation. Thankfully the documentation is very thorough, concise and helpful.

Cons
It's expensive. Not just subjectively. Relatively, within the split testing technology space, Optimizely is one of the most expensive options.!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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