Optimizely Reviews

Optimizely

Website optimization platform with A/B & multivariate tests

4.57/5 (74 reviews)

Anonymous

Optimizely is the easiest yet powerful A/B testing tool

Used daily for 2+ years
Reviewed 2016-08-09
Review Source: GetApp

We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture. Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall its a great toolEase of use Customer support Code edition allowed CSS changing allowed Complete traffic control Results with statistical significance

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Optimizely

Website optimization platform with A/B & multivariate tests

Crystal Ignatowski

Optimizely is the tool taught in CRO classes

Used daily for 6-12 months
Reviewed 2017-06-01
Review Source: GetApp

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why: #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day. #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean. #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

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Optimizely

Website optimization platform with A/B & multivariate tests

catherine campero

Excellent AB testing tool!

Used daily for 1-2 years
Reviewed 2018-04-10
Review Source: Capterra

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code. The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Very well marketed product, doesn't perform up to the hype

Used daily for 2+ years
Reviewed 2018-03-08
Review Source: Capterra

I like the WYSIWYG editor and I like the user interface. It's relatively intuitive and easy to use, and there are a lot of features that you can customize.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Great testing tool

Used weekly for 2+ years
Reviewed 2018-11-07
Review Source: Capterra

Optimizely is one heck of a tool that every marketer should use. Recommended.As a marketer, I love Optimizely for several reasons. 1. It makes testing a piece of cake. 2. Optimizing a website or any landing page for conversions is one of the best things Optimizely offers you with. 3. It is extremely easy-to-use. 4. Real-time a/b testing lets you monitor any two landing pages for conversions, clicks, and more. 5. User-interface is amazingly intuitive.

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Optimizely

Website optimization platform with A/B & multivariate tests

Chad Wales

Easiest A/B Testing Platform Out There

Used weekly for 1-2 years
Reviewed 2016-10-07
Review Source: GetApp

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.- Easy to use - Support - Great UI - Statistical modeling - Large optimization community

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Expensive, but does its job well

Used other for 2+ years
Reviewed 2018-03-18
Review Source: Capterra

If you've got the money to spend, I haven't found a more comprehensive solution than Optimizely for A/B testing websites. There's a decent amount you can test without being able to code, but fair warning: you're going to need a front-end coder handy for many more-than-basic tests.

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Optimizely

Website optimization platform with A/B & multivariate tests

Tim Gregory

Great product for mid to large sized web businesses

Used weekly for 2+ years
Reviewed 2017-01-10
Review Source: Capterra

Optimizely is very easy to implement, and anyone can start experimenting with the product. To get the most value out of the product you will need to invest in managing a test backlog, test plans, and documenting the results of each experiment. It also helps to have someone with strong front-end development and JS skills to implement experiments as it opens up the capabilities of the product dramatically.Easy to set up, easy to use, good professional support services available

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Optimizely

Website optimization platform with A/B & multivariate tests

Oleksandr Torlo

A tool for website optimization

Used weekly for 6-12 months
Reviewed 2018-11-24
Review Source: GetApp

The greatest thing about Optimizely is its setup mode. It is very fast and functions greatly both for websites and mobile devices. Your task is to add their code to your website and you can start optimization. What is more, this software tests everything from button colors to all titles. All changes and errors are depicted on your dashboard. All reports are clear and simple, so you will see everything in front of your eyes.

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Optimizely

Website optimization platform with A/B & multivariate tests

Laura Wiersema

Goldmine when it comes to experimenting - but not affordable for small businesses

Used other for 2+ years
Reviewed 2018-04-11
Review Source: Capterra

I've witnessed clever usage of Optimizely increase the revenue through cart checkout conversion by 15% by simply testing the removal of elements on the check-out page that are not essential. The set-up for the experiment was straightforward and required only some technical assistance at hand.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

User-friendly AB Testing Tool

Used daily for 6-12 months
Reviewed 2018-05-10
Review Source: Capterra

Great AB Testing platform. Easy to integrateWe used the standard version of Optimizely for our website and campaign landing pages. It was very effective for A/B testing and and Conversion rate optimization (CRO). I appreciated that it allowed filtering of audience data and that is supports multivariate testing

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Optimizely

Website optimization platform with A/B & multivariate tests

Justin Rampy

Valuable A/B testing functionalities that are unmatched in other services.

Used daily for 6-12 months
Reviewed 2018-02-09
Review Source: Capterra

The ability to A/B test anything, and I mean ANYTHING!Allows us to A/B test versions of our websites and landing pages that we would normally not be able to test. A lot of website builders offer integrated A/B testing, but none of them can offer the insights Optimizely can.

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Optimizely

Website optimization platform with A/B & multivariate tests

Zsolt Már

Most advanced in its class

Used weekly for 1-2 years
Reviewed 2016-08-08
Review Source: GetApp

Optimizely is definitely the most advanced and widely referred to as "industry standard" conversion optimization tool currently on the market. It's easy to use for beginners and incredibly flexible for the most advanced users/tests. Top notch support and community, always eager to help out and inspire new optimization ideas.Robust, trustworthy, flexible, huge user base, huge knowledge base

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

General usage of Optimizely

Used monthly for 1-2 years
Reviewed 2016-10-12
Review Source: GetApp

We're using Optimizely to confirm our improvement hypothesises and our front end/design team wants to make changes to the UI. Using A/B tests with Optimizely, we measure different kinds of user engagement (search actions, registrations) and use the results to help drive design decisions. On-boarding and support from Optimizely was first-rate. I'd recommend for anybody looking to start use A/B testing for their front end.- Test setup is fast and easy, without using lots of time and effort. - Customisable metrics allow flexibility in monitoring and reporting of experiment performance. - Constant updates ensure that experiments run cleanly on all devices and platforms. - Intuitive user interface allows users to learn the platform quickly and efficiently.

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Optimizely

Website optimization platform with A/B & multivariate tests

Gianni Gnesa

Optimizely is a great experimentation platform

Used daily for 6-12 months
Reviewed 2018-08-20
Review Source: Capterra

Optimizely makes it very easy to create the most appealing site for customers, because you can test several scenarios and determine the setup that has the highest conversion rate.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Getting know the tool was pretty easy since the beggining,

Used monthly for 6-12 months
Reviewed 2018-06-12
Review Source: Capterra

Getting know the tool was pretty easy since the beggining, Despite of being so easy, it hold a great power allowing you to make changes. With this tool, can check which web page is working best, thanks to the A / B tests. This option allows you to compare two pages with their different elements. In real time. Is a robust and reliable application, easy to configure, easy to use, with good professional support services. I like the fact that you do not need to know how to code and allows us to concentrate on running multiple tests. Very intuitive and easy to use. For more advanced users, you can also access the raw code, which you can specify to those things that the editor may have done. I enjoy the Optimizely analyzes.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Introduced Our Team To World Of A/B Testing - Great Product

Used weekly for 6-12 months
Reviewed 2018-12-23
Review Source: GetApp

- Absolutely amazing dashboard for analysis, really saved our team time vs. individually getting our developers to change one element only to find out it performed worse.. This tool will save you from that - Customer support was great - SUPER easy to use given it's capabilities - Ton of features to utilize

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Optimizely

Website optimization platform with A/B & multivariate tests

Eric Smith

Optimizely Simplifies the A/B Testing Process

Used weekly for 6-12 months
Reviewed 2018-05-10
Review Source: Capterra

Optimizely is a great software solution to address A/B testing and to improve your website!In a previous job, I used Optimizely a little bit to A/B test our content (especially on our website) and it provided great insight into how people were interacting with our website and was vital to make necessary web and text changes.

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Optimizely

Website optimization platform with A/B & multivariate tests

Natasha Springer

A great way to test page layouts

Used weekly for 1-2 years
Reviewed 2018-04-23
Review Source: Capterra

This is a great program to AB test web pages. There are some functionalities that let you tweak designs without coding. The analysis is displayed nicely and in a great format to present to other stakeholders.

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Optimizely

Website optimization platform with A/B & multivariate tests

Kyle Bevan

Very cost effective A/B testing service

Used daily for less than 6 months
Reviewed 2018-07-19
Review Source: Capterra

It is a great service for A/B testing and conversion improvement. Very easy to install and setup, just add a pice of code and you are done, no extra steps or requirements, we were able to test in about one hour after purchase. For analyzing your results and see how your userreact toyour design changes.

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Optimizely

Website optimization platform with A/B & multivariate tests

Marissa Willman

Best Experimentation Option

Used weekly for 1-2 years
Reviewed 2019-02-01
Review Source: Capterra

Optimizely is a great option for experimenting on your website, especially if you aren’t a designer. It lets you easily A/B test what works.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Great product with great support

Used weekly for 1-2 years
Reviewed 2017-12-23
Review Source: Capterra

I really like the fact that you don't need to know how to code, you can just install it on your site and boom! You can use it

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Optimizely

Website optimization platform with A/B & multivariate tests

Josh Andrews

Great for Split Testing

Used monthly for 2+ years
Reviewed 2018-07-24
Review Source: Capterra

Optimizely makes it super easy to split test your landing pages. The WYSIWYG editor makes it easy for non-technical users to run effective tests. I also like that you can setup conversion goals easily. For example, you can simply set a goal as clicking a button without any advanced event tracking code.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Fairly easy to use but powerful

Used weekly for 1-2 years
Reviewed 2018-11-29
Review Source: Capterra

We have ran this software for quite a bit and overall is a great product, easy to use and rich from a feature standpoint.

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Optimizely

Website optimization platform with A/B & multivariate tests

Jovan Miljevic

My first choice when it comes to A/B testing tools

Used weekly for 6-12 months
Reviewed 2018-06-28
Review Source: Capterra

With Optimizely you can create multiple tests and you can expect right directions for landing page improvement. The software is not complex to use, all features are well described.

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Optimizely

Website optimization platform with A/B & multivariate tests