Optimizely Reviews

Optimizely

Website optimization platform with A/B & multivariate tests

4.57/5 (75 reviews)

James Pollard

Okay A/B testing tool - there are better options

Used daily for less than 6 months
Reviewed 2018-06-12
Review Source: Capterra

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing. I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

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Optimizely

Website optimization platform with A/B & multivariate tests

Alfredo Blandon

Great for A/B testing!

Used monthly for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

Great experience overall, the support and the resources are great as well.Optimizely is perhaps the best A/B testing software I've used compared to others. It's definitely the one with the most intuitive dashboard, and the reports are very complete.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Easy to use and Powerful

Used weekly for 6-12 months
Reviewed 2018-06-13
Review Source: GetApp

I use and teach this tool to Marketing students every week. It's great for setting up A/B testing, which is incredibly useful in our work. It allows you to do this with very little to no coding and delivers clear results.

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Optimizely

Website optimization platform with A/B & multivariate tests

Luke van Essen

Decent tool to optimize

Used weekly for 6-12 months
Reviewed 2018-01-28
Review Source: Capterra

I have used several ab testing software and this one is the easiest in use. Furthermore their support is very good. When I experienced an issue a solution was found very fast

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Great tool for tracking website optimizations and doing A/B testing in general!

Used weekly for 6-12 months
Reviewed 2018-07-26
Review Source: Capterra

I really like how interactive the test dashboards are in terms of viewing the data differently for control vs treatment.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

it is practical

Used weekly for 6-12 months
Reviewed 2018-05-30
Review Source: Capterra

What I can say is that it offers a number of features that other test services do not offer and helped run fast experiments on our websites

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Easy-to-Use, Intuitive, Feature-Packed

Used daily for less than 6 months
Reviewed 2018-01-16
Review Source: Capterra

Web experimentation has never been easier. With this product, I can easily test 2 (or more) versions of the same website and get reliable results quickly.

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Optimizely

Website optimization platform with A/B & multivariate tests

Kevin Van Heusen

Excellent A/B Testing and analytics

Used weekly for 2+ years
Reviewed 2018-11-21
Review Source: GetApp

Optimizely makes it easy to setup different A/B testing scenarios, as well as tracking any kind of custom website events you can come up with. With the various tracking options and different tests you can run, it makes it easy to figure out what the best course of action should be.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

A/B testing made easy

Used daily for less than 6 months
Reviewed 2018-03-24
Review Source: Capterra

Makes A/B testing a breeze. You can quickly set up various tests (like changing button text) without requiring any developer assistance.

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Optimizely

Website optimization platform with A/B & multivariate tests

Brendan Greenley

Empowers marketers to test website changes without tasking developers

Used monthly for 1-2 years
Reviewed 2017-12-08
Review Source: Capterra

I like that there is WYSIWYG editing of content that allows non-technical folks to A/B test. I also like that they expose custom Javascript fields so technical folks can make further optimizations if needed.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Super empowerment to marketers

Used weekly for 6-12 months
Reviewed 2018-01-10
Review Source: Capterra

Optimizely is so easy-to-use that even marketers with minimal coding expertise manage to carry out optimization on their own.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Does the job

Used other for 6-12 months
Reviewed 2018-01-31
Review Source: Capterra

It did the job. We were looking for an A/B testing solutions that had support for campaigns and Optimizely did the job and fit the bill.

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Optimizely

Website optimization platform with A/B & multivariate tests

Jake Wilson

Great AB testing platform with great results

Used weekly for less than 6 months
Reviewed 2017-06-09
Review Source: Capterra

We used Optimizely on some client projects and it seemed to work great. It was easy enough for a non-developer to understand how to use it, but also powerful enough that a front-end developer could inject custom JavaScript and CSS into your webpages in order to manipulate the DOM for testing (for example changing button colors, moving components around on the page, etc)

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Expensive But Worth it if Your Business Can Afford It

Reviewed 2018-02-13
Review Source: Capterra

Split-testing is essential to any online marketing success. Optimizely is one of the best tools on the market, and with good reason. It's easy to setup, use, and implement changes to make sure you're getting the results you want.

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Optimizely

Website optimization platform with A/B & multivariate tests

olga Davidian

Good website testing solution

Used monthly for 1-2 years
Reviewed 2018-03-31
Review Source: Capterra

If ou are looking for a simple set up website testing solution allowing AB Testing, split test or multiviraiant testing - AB Testing is a good option. Still not very expensive solution and wih easy set up you can learn your audience preferences.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Use this for a/b testing

Used monthly for 1-2 years
Reviewed 2018-03-14
Review Source: Capterra

I like how easy it is to test quick visual changes - anyone with basic javascript/html/css knowledge can contribute to a test very easily. The dashboards for viewing experiments is clean and it's easy to monitor tracking around how your tests are doing.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Good testing tool

Used weekly for 6-12 months
Reviewed 2018-12-26
Review Source: Capterra

It's full of features and can be easily customized. Good WYSIWYG editor with clean interface.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Powerful Set of Tools

Used daily for less than 6 months
Reviewed 2018-09-17
Review Source: Capterra

A must have for tech companies. Always for a much stronger framework for testing and learning.

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Optimizely

Website optimization platform with A/B & multivariate tests

James Bishop

Used this on a free basis - It's amazing!

Reviewed 2016-12-15
Review Source: Capterra

I've used Optimizely in their free account, and I can't believe how powerful the software is. I was able to replace content on my site for half of the visitors, finding out that an old call to action was actually more effective than a new one we'd replaced it with - by 33% over a 10,000 visitors test. Having this information makes my efforts so much more useful and strategic. No one in marketing should be blindly creating content.

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Optimizely

Website optimization platform with A/B & multivariate tests

Martijn Staal

Extensive and intuitive AB testing tool

Used monthly for 1-2 years
Reviewed 2018-03-10
Review Source: Capterra

Set AB testing without needing IT- Very intuitive; after initial implementation, you can add and change elements without any need of IT anymore. Freedom!!

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

As a developer letting stakeholders AB test and change content on the fly is so awesome!

Used monthly for 6-12 months
Reviewed 2018-06-06
Review Source: Capterra

I love that stakeholders and non-technical marketing people can go in and change what I've developer and A/B test without me having to code anything other than include the javscript snippet. I've also been the tester to watch usability by A/B testing and Optimizely is fantastic for that.

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Optimizely

Website optimization platform with A/B & multivariate tests

Anonymous

Great testing platform.

Used weekly for less than 6 months
Reviewed 2018-05-24
Review Source: Capterra

The most advanced A/B testing tool so far, it has a huge knowledge base, it's solid,trustworthy. it's surprisingly easy to set up and the results are brilliant.

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Optimizely

Website optimization platform with A/B & multivariate tests

Adam Benitez

Website A/B Testing

Reviewed 2016-11-04
Review Source: Capterra

If you're familiar with the benefits of A/B testing emails, then you'll immediately see the similar benefits with A/B testing websites or mobile apps. We're using Optimizely mainly to A/B test our websites, and as a company that is already at the forefront of the data-driven world with our Big Data offering, Talend is finding success in taking that data-driven approach to our website.

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Optimizely

Website optimization platform with A/B & multivariate tests

Brooke O'Brien

Great Testing platform.

Reviewed 2016-11-11
Review Source: Capterra

Have been using Optimizely for a year and love the WYSIWYG editor (which works great 90% of the time - but can be glitchy on design details). Easy of use and ability to test before implementing site changes

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Optimizely

Website optimization platform with A/B & multivariate tests

Lourens de Villiers

Great for quick testing

Reviewed 2017-01-19
Review Source: Capterra

Optimizely is easy to test basic stuff, like simple image changes and type colours and sizes. It gets a bit tricky the bigger your changes become as well as visible content flashing. Experiment CSS/JS is great solution for this but it would be even better if you could limit these to only certain variations. Otherwise a good product.

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Optimizely

Website optimization platform with A/B & multivariate tests