OWOX BI Features

OWOX BI

Comprehensive solutions for data consolidation and analytics

5.0/5 (13 reviews)

OWOX BI Feature Summary

  • Funnel-based attribution
  • Session value calculations
  • Cohort efficiency comparisons
  • Product attribution
  • Data analysis
  • Performance metrics
  • Ad hoc analysis
  • Ad hoc query
  • Ad hoc reporting
  • Data pipeline management
  • Profitability analysis
  • Offline order tracking
  • Dashboard
  • Trend/problem indicators

Competitor Feature Comparison

Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Benchmarking
Campaign Management
Knowledge Base Management
Monitoring
Pipeline Management
Profitability Analysis
Real Time Analytics
Trend Analysis
User Management
Web Analytics
Learn moreCompare App
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Benchmarking
Campaign Management
Knowledge Base Management
Monitoring
Pipeline Management
Profitability Analysis
Real Time Analytics
Trend Analysis
User Management
Web Analytics
Visit WebsiteCompare App
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Benchmarking
Campaign Management
Knowledge Base Management
Monitoring
Pipeline Management
Profitability Analysis
Real Time Analytics
Trend Analysis
User Management
Web Analytics
Visit WebsiteCompare App

OWOX BI Feature Reviews

13 reviewers had the following to say about OWOX BI's features:

Tetyana Gonchar

A handy service for marketing analysis

2019-02-18

I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results.

Pros

A very useful tool for a marketer who wants to save time on data analysis and reports.

Cons

I was confused with a few filter options when I built my first report and had to contact support.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Stanislav Shyshkin

Great tool for collecting raw data

2019-02-26

We have saved a lot of time by integrating data from all our channels and discovered really effective ad channels.

Pros

We use OWOX BI products to collect unsampled data from ad & analytics services, export data from CRM and evaluate the performance of all our ad campaigns.

Cons

We are completely satisfied with these tools.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nika Gumenchuk

Great marketing tool

2019-04-08

It delivers data from different sources and platforms so our marketing team doesn’t have to manually transfer it into sheets.

Pros

We’ve used several different tools to collect data like ad costs, user behavior, and CRM data.

Cons

The trial lets you work with data during the limited time, which might not be enough to discover its full potential.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Great software to improve marketing

2019-04-08

Basically, the software exports and brings together data on total ad costs, user behavior, and actual CRM data.

Pros

OWOX BI showed us the real value of each session and channel so that we now see the impact of every step a user takes before purchase.

Cons

The merged reports can get a bit complicated but mostly because of big volumes of numbers from various sources.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maryna Nalyvaiko

A useful service for building brilliant reports

2019-04-02

We couldn’t build comprehensive reports with data on users’ behavior in Google Analytics. So, we used OWOX BI to take into account CRM data, and gather all information in Google BigQuery.

Pros

OWOX BI lets us merge users’ data from the website, Google Analytics, and salesforce , create data reports that include all users’ sessions, as well as conduct cohort analysis.

Cons

Their blog is a helpful source of information, especially at the beginning.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Nefer Lopez

More than a SuperMetrics alternative

2018-12-23

With their Pipeline product, I've been able save time by auto-importing all my client's campaign cost data.

Pros

This software is great for importing campaign cost data into Google Analytics.

Cons

The Pipeline product connection to Google Analytics broke and I wasn't notified to re-configure the connection.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great software, a must-have for date-oriented marketers

2017-10-18

It is a massive time-saver !

Pros

It is very easy to set up data pipelines and attribution models

Cons

- Could have additional data sources for pipelines - Would love to have a feature to connect to Data Studio.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Denis Pukalov

One safe storage

2019-04-15

And our reports are no more nightmares, they’re brilliant.

Pros

Connecting different and specified data into one safe and sound storage.

Cons

Nothing especially, everything is fine.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kate Kvakhnenkko

Really great tool for every marketer

2019-02-28

Now we make all crucial decisions based on data, not on predictions.

Pros

OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns.

Cons

We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Yevhen Samoladas

We’ve defeated sampling with OWOX BI!

2019-04-10

Our business entered a fast-growing stage of development and we met the problem of sampling in our analytical data.

Pros

That our problem was solved with the right instrument and without no “surprises”.

Cons

Nothing in particular. We hope there will be no problems in the future, too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Alex Kiselyov

A solution to reduce time on daily marketing analytics routine

2019-04-08

Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc.

Pros

It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control.

Cons

Nothing! Great tool, great team, great results!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Information Technology and Services company, 11-50 employees)

Great marketing tool!

2019-04-24

Now, we can say why we’re experimenting with one or other approach considering full-fledged data about our activities. Thanks, OWOX BI!

Pros

It was an eyes-opening experience. We’ve solved problems we haven’t even suspected.

Cons

All implementation wasn’t so fast as we expected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Valeria Tkachenko

Perfect solution for retailers

2019-04-15

OWOX BI is a perfect solution for retailers. It showed us the ROPO effect, so we now see that online ads brought us more clients than we thought, even though 70% of all purchases were made offline. Knowing this, we re-allocated the budget in a more efficient way.

Pros

Using this tool, we are able to see how online ads help us increase revenue.

Cons

There's nothing to complain about. As a marketer, you might require the help of analysts at first but in the long run, it's not that difficult.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more