Quantcast Features

Quantcast

Audience measurement & realtime ads

4.19/5 (21 reviews)

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Quantcast Feature Reviews

18 reviewers had the following to say about Quantcast's features:

Catherine C.

Great alternative to mobile and web metrics

2017-10-16

Lots and lots of data!

Pros

Easy to use dashboard with huge data insights of your website.

Cons

Would love to see how I compare to the competition. Data at times seems very generic or not available for our marketing area.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
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Sarah E. B.

Quantcast is essential for a good marketing campaign

2019-09-16

The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process.

Pros

These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience.

Cons

First they must be exported, in order to be sent or uploaded to the cloud from an external platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
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Anonymous
(Newspapers company, 501-1000 employees)

Advertising analysis and demographic tool

2018-04-01

Pros

Free to use and easy to see demographic and segmentation data for multiple websites, plus they are always improving and they can compare your performance to national averages.

Cons

The data could be given for longer time periods and could have more info on cross-platform usage, but for free software this isn't that big of a deal

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 201-500 employees)

A decent simple to use tool for understanding audience advertising

2018-03-08

Pros

Ease of use with a lot of deep data behind the tool, great customer service and the ability to do basic competitive benchmarking.

Cons

Data is only available in 30-day increments and they have only the basic app data on demographics and cross-platform usage.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
oscar V.

Quantcast Measure and advertising platform is one of the most trusted platforms we use.

2018-01-11

ROI increases

Pros

The amount of data collection and segmentation within your website is very powerful.

Cons

I would like to see more data segmentation and more access to case studies in their archives.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
vivia carolina l.

excellent advertising platform

2018-09-07

Pros

a simple tool, it collects a quantity of data that can be used to carry out our advertising campaigns.

Cons

sometimes it does not show the data of a marketing area, it is a minimum detail to correct

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Director of Product Management (Information Technology and Services company, 501-1000 employees)
Verified Reviewer

Quantcast Measure, analytic tool and it offers audience measurement solution

2018-09-13

Pros

This service provides you with free tracking of mobile application usage of iOS and Android devices.

Cons

Interface could be more "user friendly", i've got confused with it, mostly in the beggining of usage.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Brian C.

Invaluable audience analysis

2021-01-25

I have sold hundreds of thousands of dollars worth of advertising using their data.

Pros

I know more about my readers than ever before, and I know it's accurate.

Cons

Could use some more info on them, but that's always the case,

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kristain O.

For the most part our experience has been great. Our new reps are great.

2018-02-22

Pros

The customer service is generally good and the data that's available is also beneficial.

Cons

We saw some poor performance a few years ago with the old team which caused us to pause our accounts.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Occasionally

Source: Capterra
Helpful?   Yes   No
Read more
Luis Enrique A.

Good publicity in real time

2018-10-19

Pros

It is a very well developed software to carry out advertising campaigns on websites, it is intuitive and beneficial, the results after using it are incredible. Make reports that allow you to see results, quick change of campaign and with good customer service.

Cons

At first it was a bit confusing, it is not easy to manage its interface when you are a beginner, but doubts are solved quite quickly and whenever you need them your customer support can help you better understand how to use it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michelle M.

Baseline Audience Insights Needed For Any Web Site

2019-04-24

The fact that this tool has remained in effect that long gives this tool a massive wealth of data upon which to base the characterizations of your site visitors.

Pros

Combining Quantcast behavioral data with a good understanding of technographic profiles can give you a strikingly clear picture of your web site audience.

Cons

In order to take full advantage of its capability, you can't just rely on the standard copy and past code snippeet - you need to customize your code. Sometimes, it's hard to find the information you need to customize the code for Quantcast and when you do find it, it can be hard to interpret the instructions if you aren't HTML literate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jamie M.

Verified Reviewer

Great (free) insights into your website visitors

2018-03-15

As Quantcast Measure is free to implement and use I really can't think of any 'cons'. It's very comprehensive and can help to power your online campaigns - especially your paid advertising campaigns.

Pros

You can add multiple websites via the main platform, meaning you can quickly switch between sites.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Grant M.

Verified Reviewer

Developer API is closed and zero support for Dev Community!

2017-10-19

Cons

Yet when it comes to allowing the same developers access to their API at, which is, in fact, open but completely useless.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

1/10
Source: GetApp
Helpful?   Yes   No
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Anonymous
(Entertainment company, 51-200 employees)

Quantcast Is An Incredible Programmatic Display & Retargeting Partner

2018-05-09

We realize the benefits of strong performance direct response campaigns from a wide variety of clients.

Pros

We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns.

Cons

My only concern about Quantcast is its increasing cost. Increasing costs reduce the opportunities we have to work with Quantcast.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
imedo g.

Verified Reviewer

Quantcast

2020-06-25

Pros

Very optimized AI, helps with decision making and scoring. Does great with branding campaigns.

Cons

we had some difficulties with integration to other marketing platforms.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
cielo s.

easy tool for advertising campaigns

2018-09-06

Pros

it is easy to use Quantcast for our advertising campaigns is an excellent measurement platform that drives the advertising part of the tool that requires paid advertising.

Cons

so far I could not find any against, it is a complete software that really helps us in our advertising campaigns.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Ciprian P.

Verified Reviewer

Valuable demographics and audience insights

2018-04-10

Pros

I like that the audience is split up into areas of interest and I like that I can group all my web assets into a huge network.

Cons

I'd also like to see conversion events and better integration with the popular CMSs out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Tina S.

Great experience working with the software and the team

2018-02-07

Pros

Ease of use, organization of tools within the platform and great customer service when help is required

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more