SimilarWeb PRO Pricing, Features, Reviews & Comparison of Alternatives

SimilarWeb PRO Reviews

SimilarWeb PRO

Website & app traffic data analysis

4.57/5 (7 reviews)
48,160     16,482

SimilarWeb Pro is used to access in-depth data insights pertaining to the performance of your competitors’ website traffic and mobile applications. SimilarWeb Pro allows you to carry out an analysis of any website or industry.

By simply searching for a website within the control panel of SimilarWeb Pro you get full access to complete analytics data of that site, including user engagement metrics such as monthly visits, visit duration, pageviews, and bounce rate; along with geographic traffic details and audience interests.

You can also see a breakdown of all traffic sources to that site, including referrals, organic search, social channels and display advertising. Furthermore, you can see which ad networks they use and view their actual ads.

SimilarWeb Pro not only shows data on the origin of traffic coming to a site, it also shows the behaviour of traffic upon leaving a site, showing all outgoing links. The app offers further competitor analysis by showing a list of similar sites to the website you are analyzing, and their search competitors.

Along with individual website analysis, SimilarWeb Pro also lets you carry out industry analysis for a wide range of categories, from architecture to entertainment. Through this feature you can see a complete, month-by-month traffic analysis for a given industry, including industry leaders, keywords and traffic sources.

SimilarWeb Pro also offers a competitive mobile app analytics module. The app analysis branch of SimilarWeb Pro gives you data on the performance of the top apps on both the Apple App Store and Google Play.

This feature can be used to see the top trending keywords on Google Play broken down by country, category and time frame. You can also see which apps popular keywords are driving traffic for. You can also see traffic source and keyword data from Apple´s App Store, and see the ranking and rating for all mobile apps in any category and country.

SimilarWeb PRO Reviews (7)

Latest reviews

 Great web discover engine!

SimilarWeb PRO has become the one of the most important tools which every Online Marketer must use. Unlike Google Ananlytics this service is about discovering web, it gives insight from a different point of view. Like it very much!

Read the full review
Reviewed 8th of March, 2015 by Evgeniy Beloshytskiy


 Outstanding platform to know your competitors

With SimilarWeb PRO you can compare various sites, look at where their traffic comes from, and who their audience is and a lot more. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract ...

Read the full review
Reviewed 12th of November, 2014 by liri halperin

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SimilarWeb PRO Screenshots (8)

SimilarWeb PRO screenshot: Instore traffic sources app analysis through SimilarWeb PRO - MobileSimilarWeb PRO screenshot: Instore keywords app analysis using SimilarWeb PRO - MobileSimilarWeb PRO screenshot: Google play keywords analysis in SimilarWeb PRO - MobileSimilarWeb PRO screenshot: External traffic sources app analysis with SimilarWeb PRO - MobileSimilarWeb PRO screenshot: Check all referring keywords using SimilarWeb ProSimilarWeb PRO screenshot: Comparing up to 5 domains with SimilarWeb ProSimilarWeb PRO screenshot: Discover the split between mobile & web traffic with SimilarWeb ProSimilarWeb PRO screenshot: See detailed traffic sources in SimilarWeb Pro


Intended Users
Large Enterprises, Mid Size Business
Devices Supported
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
English, Japanese, Portuguese
Support Options
FAQs, Knowledge Base, Phone Support, Video Tutorials

SimilarWeb PRO Pricing

Pricing model: Freemium, Subscription

Advanced and Enterprise plans.
Free Demo: Available (No Credit Card required)

Contact SimilarWeb for more information or to setup a live demonstration.

Competitors Pricing

Anchor Metrics

Starting from: $40.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)


Pricing model: Freemium, Subscription


Starting from: $249.00/month
Pricing model: Subscription

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Key Features of SimilarWeb PRO

  • Complete competitor website traffic analysis
  • Website data: visits, geography, keywords, referrals etc.
  • Engagement metrics: time on site, bounce rate, popular pages
  • See traffic share by channel (search, direct, display, etc.)
  • See traffic share by device: mobile and desktop traffic
  • Keyword research tool (for both Organic & PPC)
  • In-depth competitor keyword analysis
  • Organic vs PPC keyword performance comparison
  • Google Analytics “not set” and “not provided” keywords
  • Industry analysis tool - incl. keywords & traffic sources
  • Reveal competitor display ads & networks
  • See conversion funnel pages, landing pages, subdomains...
  • Side-by-side traffic comparison for up to 5 sites
  • Social media & email campaign traffic reports
  • Visual charts and graphs for KPIs
  • Mobile app industry analysis
  • Data from Google Play and Apple App store
  • Mobile app popular keywords
  • Mobile app traffic sources
  • Mobile app market ranking by country & category


Competitor Traffic Analysis:

See monthly visits, geographic details, search terms, social traffic, referring sites, traffic broken down by device, organic vs paid traffic, top keywords and audience interest for any website. Compare up to 5 competitors’ sites side-by-side.

Keyword Insights:

See hundreds of organic and paid keywords for your site or your competitors’ sites. See the percentage of traffic you and your competitors get for each keyword. Compare the performance of top keywords overtime. You can also see “not set” and “not provided” keywords from Google Analytics

Display Ads and PPC:

Measure the performance of your PPC keywords against organic traffic. See the keywords and PPC campaigns of your competitors. See the display ads and the landing pages the competition are getting paid traffic from. Recruit new affiliates or advertising partners by analysing your competitors display ads and paid traffic sources.

Industry Analysis:

Get in-depth industry metrics to analyze the size and KPIs for any given industry. Get data on visits, organic vs paid traffic, top countries and traffic sources. With traffic source breakdown you can see an industry’s top influencers, and sort this data by the performance of their advertising, social networks, email campaigns and more.

Mobile App Analysis:

See the top searched-for keywords for any category on Google Play and see the most popular apps for a given search query. See traffic sources and keyword data from both Apple App Store and Google Play. See ranking trends across both categories and countries.

Alternatives to SimilarWeb PRO

GetApp Analysis

SimilarWeb PRO is a cloud-based data analytics solution that analyzes competitor and industry traffic stats that are crucial for companies to understand the competition and the market's dynamics, craft effective marketing campaigns, and identify untapped opportunities to further grow their businesses. SimilarWeb PRO allows you to: benchmark yourself against competitors; create competitive analysis reports for websites, industries or mobile apps; improve your SEO and PPC campaigns; obtain valuable insights for your M&A (merger and acquisition) strategy; get back your Google Analytics “not provided” and “not set” keywords; generate engaging content for your website, identify your website's most valuable pages for better conversion; and discover which ad networks and banners your competitors are using.

To ensure data accuracy and quality, SimilarWeb uses data that’s collected globally, across multiple devices, from thousands of sources, including ISPs (Internet service providers), clickstream, and the SimilarWeb crawler, which is then compared to a learning set comprised of millions of websites that are directly measured. Data can be viewed daily, weekly, monthly, or for a specific time period. SimilarWeb PRO combines web and mobile apps analysis in one platform, but depending on your digital marketing needs, i.e., you’re a mobile app developer and web app traffic data is an added expense you don’t actually need, separate plans for web and mobile are available.

Some of SimilarWeb PRO’s main features are competitor traffic, traffic share per channel, popular pages, custom date, and keyword analysis.

What is SimilarWeb PRO?

Modern-day marketing is, to a great extent, a data-driven process. Needless to say, without the right data analytics tool, marketing professionals are left groping in the dark, blindly figuring out how to outrank the competition or maximize their marketing dollars through the creation of more potent marketing campaigns. In a nutshell, SimilarWeb is like Google Analytics but with a far greater reach, in that the analytics it provides isn’t limited to just the sites the user owns or manages.

It covers a wide spectrum of industries and a whole suite of traffic data that allows users to pick the perfect sites for ad placement, therefore, increasing their media buy ROI. It analyzes competitor data by comparing up to five competing websites at a time, shows campaign landing and conversion funnel pages, organic and paid traffic sources, referral sites, industry leaders, and geographic distribution. Data can go back as far as 25 months, and all data tables, charts or graphs can be exported as Excel or PNG files.

On the mobile application side, aside from in-store traffic from both the Apple App and Google Play stores, SimilarWeb’s App Analysis feature shows out-store traffic, which breaks down the different channels driving traffic to the app outside of the app store, the traffic share of each keyword, and application/publisher traffic share per keyword. Keywords are based on actual user search terms.

Main Features

Competitor Traffic

To stay on top of the competition, you have to know what they’re doing. After all, “keep your friends close and your enemies closer” is an adage that applies not just to real-life friends and enemies. SimilarWeb PRO allows users to analyze up to five competing websites at any given time, and provides traffic data that includes desktop and mobile visits, visit duration, pages per visit, and bounce rate. Data timeframe is set at a default of six months and can be customized to up to 25 months.

Global, country and category ranks are also shown, as are traffic engagement metrics such as average daily visits and average visit duration. Traffic per country for each site is given, including traffic sources that are broken down into direct URL, email, referring websites, search, social media, and display ads. For search and social sources, SimilarWeb provides organic versus paid traffic figures, and for display advertising, it shows the ad networks and publishers with the most traffic share.

For mobile apps, competitor performance analysis usually begins via the Ranking and Ratings page where an app’s ranking in, say, the Google Play store, is shown over a certain period of time. Comparisons per country can also be made. The In-Store Traffic page shows you how your competitor’s app was found by users from within Google Play, such as the featured section, top charts and referring apps. The External Traffic page provides an overview into how the app fares in terms of search, referrals, social traffic, and display advertising.

Traffic Share per Channel

There are a myriad ways to market a business online, and SimilarWeb shows which ones are effective and which ones need to be revisited. Armed with concrete traffic data per channel (direct, mail, referrals, search, social and display ads), marketers are able to clearly and objectively pinpoint their traffic strengths and areas for improvement. Let’s say your competition is ahead of you in terms of search. Boosting your SEO and other content marketing efforts is then a path worth considering.

Social and display ads data offers insight into which social media and advertising platforms are giving you the most traction in terms of organic and paid traffic, affording you the ability to focus your efforts and marketing dollars on the platforms that deliver the top results. Both the web and mobile app versions are equipped with this feature.

Popular Pages

Knowing which pages on your website are getting the most traffic is powerful information that can be exploited to your advantage. These pages can be tweaked to turn visitors into email subscribers, create a giveaway or download bonus, turn the page into a landing page, even add content to promote your products or services – optimization strategies to boost your conversion rates, essentially.

A feature that’s available for Enterprise customers, SimilarWeb PRO’s Popular Pages gives users a comprehensive view into the most valuable pages of their websites, including the traffic share each page is getting. From your account’s dashboard, simply click on Popular Pages under Website Content, and you’re all set to analyze your website’s prime content according to geography, time period, and the like.

Custom Date

Traffic trends are derived from long-term traffic data. SimilarWeb PRO offers data that can go back 25 months. From there, you’ll see which months provided the most and least traffic, allowing you to anticipate what may be coming in the next few months, giving you ample time to carefully plan your marketing campaigns and capitalize on seasonal traffic spikes, if any, for improved user engagement and better CRO (conversion rate optimization) returns.

In the case of traffic drops, SimilarWeb PRO gives you accurate data to analyze, thanks to its extensive worldwide user sample, to assist you in determining the factors negatively affecting your traffic stats and what to do to turn things around.

Keyword Analysis

Not too long ago, Google, the most widely used search engine, decided to no longer show the keywords searchers use to get to a website, hence, the search terms “not provided” and “not set” in web administrators’ Google Analytics dashboards. That doesn’t mean, however, that keyword usage is becoming extinct. As a matter of fact, as far as search engines and online marketers are concerned, keywords will never cease to exist (not in the distant future, at least) because they’re still the primary way users search for things they need from the Internet.

To determine your top keywords, including those of your competitors, under Traffic Sources, click Search. Aside from the usual search numbers like desktop visits, organic versus paid search, and search traffic by channels, SimilarWeb shows you the top search terms, the total group traffic share for each term, and a color-coded traffic share distribution of the compared websites for each of those terms.

To perform keyword analysis on mobile apps, open a tab for each of the apps you’d like to compare. Right away, you’ll see which app is more popular. If your app is that which lags behind, analyzing your competitors’ keywords and learning from their successes can help you boost your app’s standing in the app stores and improve your search optimization strategies through a broader range of search terms, multilingual searches, adding pertinent keywords to your app’s title, store description and tags, even use the same keywords for your PPC campaigns.


SimilarWeb readily integrates with WhatRunsWhere for insight into the banner ads used by the competition. It also has a native API (application programming interface) that allows companies to integrate SimilarWeb data with just about any third-party application.


SimilarWeb offers free analytics via Just type in the name of the website or app you want analyzed, and you get data like global, country and industry rank, monthly visits, engagement stats, traffic sources, traffic distribution by geography, among a whole slew of others.

There are advanced and enterprise plans available, as well as a free demo with no credit card required.

Bottom Line

  • Powerful all-in-one web and mobile app data analytics platform for serious marketing professionals
  • Returns wide-ranging analysis of traffic data that includes total website visits, traffic sources, geography, popular pages, outgoing links, audience interests, and organic versus paid traffic
  • Compares five competing websites at a time
  • Assists marketing professionals in improving their marketing campaigns, e.g., craft better social marketing approaches
  • No more “not set” and “not provided” keywords from Google Analytics to fret about


Evgeniy Beloshytskiy

Verified Reviewer

Great web discover engine!


SimilarWeb PRO has become the one of the most important tools which every Online Marketer must use. Unlike Google Ananlytics this service is about discovering web, it gives insight from a different point of view. Like it very much!


No analogues. At least I did not meet better ones. Easy to use. Simple interface. Сomprehensive information.


Can't find. If anyone can, please send me yours.

Source: GetApp
Helpful?   Yes   No
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liri halperin

Verified Reviewer

Outstanding platform to know your competitors


With SimilarWeb PRO you can compare various sites, look at where their traffic comes from, and who their audience is and a lot more. The PRO version gives you the details that I couldn't find in any other platform. This allowed me to understand what type of people we should be looking to attract and how to prepare our next ads campaign.

Source: GetApp
Helpful?   Yes   No
Read more
COO, Nubera (GetApp); Managing Vice President, Gartner (Information Technology and Services company, 5001-10000 employees)
Verified Reviewer

Great to get detailed trends and reports about your competitors traffic


We have been using Similarweb for already 18 months now and it has given us a lot of insights about our competitors's traffic. The UI is slick and easy to navigate thru. It’s easy to drill down into the data by clicking on the left-hand navigation icons. The data is really accurate especially for trends (we can confirm it by looking at our own Google analytics) The "also visited" section is particularly interesting to identify new competitors or potential sites to partner with to get more traffic.


Free version Availability of APIs Browser extension


Data updates could be a bit more frequent

Source: GetApp
2 of 2 people found this review helpful
Helpful?   Yes   No
Read more
Рулик Морган

Verified Reviewer


Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Likelihood to recommend

Source: GetApp
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hanım özgüden

Verified Reviewer


Rating breakdown

Value for money

Time used: 2+ years

Source: GetApp
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Roman Onischuk

Verified Reviewer


Rating breakdown

Value for money
Ease of use
Customer support

Time used: Less than 6 months

Likelihood to recommend

Source: GetApp
Read more
Myriam Cohen

Verified Reviewer


Time used: 1-2 years

Source: GetApp
Read more

Who is SimilarWeb PRO For?

Created for industries of any size and type, SimilarWeb PRO can be used by any entity with a website and looking for ways to expand the website’s reach. It’s also beneficial to large companies for their marketing expansion, and merger and acquisition endeavors. Job functions it caters to include website administrator, mobile app developer, finance manager, marketing manager, data analyst, and sales professional.

Some of the companies that use SimilarWeb PRO are Outbrain, Taboola, PayPal, eBay, Eventbrite and

Read the full GetApp Analysis