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SpyFu vs Yext Comparison

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Overview

Category Leaders

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Category Leaders

Yext organizes a business's facts so it can provide direct answers to consumer questions — wherever people search.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from
$

49

/momonth
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from

No info

  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

65

44

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

5

4

3

2

1

63

25

5

8

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

There is a lot of automation in the set-up that builds out the information that can be useful to your campaigns. Great guides to help you understand search and SEO better.

Dwight Z.

It gives you great insight into your competition and your competitors competition. It helps us make an educated guess based on real analytics to help improve our site and our client's site.

SH

Shawn H.

It is a good tool, it has what you need to do a good research on competencies and search for keywords. And it is much cheaper than most tools.

Fernando Adrian O.

Pros

Great customer service, great and easy to use software that quickly and effectively gets client information published on the web.

TS

Ted S.

Support team has been excellent getting us started with the capabilities of the app. We have many happy clients thanks to the help of Yext.

AR

Anonymous Reviewer

We use Yext to help manage the listings of our clients and so far so good. They are super responsive and I love how everything is updated pretty quickly when you submit or if you have a question.

AR

Anonymous Reviewer

Cons

I have had a negative experience and will not be using SpyFu in the future.

AR

Anonymous Reviewer

There are some websites which are missing in their database so I can't get any info on their campaigns.

AR

Anonymous Reviewer

Navigation within the site is very difficult at first, which makes it hard to efficiently complete what you're trying to do.

AR

Anonymous Reviewer

Cons

The customer support is horrible after implementation. It takes almost a month for Yext to respond to questions and they do not allow you to talk to a real person unless you pay an additional 20.

KF

KARI F.

For the price, I just don't see the value, the vast majority of the search engines and directories they list are useless, especially for small businesses.

Daniel H.

Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of data analytics besides grab readily available information from Google.

RW

Roger W.

  • Vendor responds to reviews
  • Last reviewa month ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features9
  • AB Testing
  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Artwork Management
  • Asset Lifecycle Management
  • Automatic Location Detection
  • Behavioral Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Campaign Management
  • Cataloging/Categorization
  • Categorization/Grouping
  • Change Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Categories
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Database Support
  • Demographic Data
  • Digital Asset Management
  • Directions
  • Distance Calculation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Duplicate Detection
  • Email Alerts
  • Email Invitations & Reminders
  • Engagement Tracking
  • Event Promotions
  • Event Scheduling
  • File Management
  • Filtering
  • For PPC Campaigns
  • Full Text Search
  • Geocoding
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Localization Automation
  • Location Tracking
  • Mapping
  • Mobile Access
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple Site Management
  • Negative Feedback Management
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Product Search
  • Promotions Management
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Role-Based Permissions
  • SSL Security
  • Scheduled / Automated Reports
  • Search/Filter
  • Self Service Portal
  • Self-Learning
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Trade Area Analysis
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • White Label
  • Widgets
  • Workflow Management
  • Total features135
  • AB Testing
  • API
  • Access Controls/Permissions
  • Active Directory Integration
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Approval Process Control
  • Artwork Management
  • Asset Lifecycle Management
  • Automatic Location Detection
  • Behavioral Analytics
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Calendar Management
  • Campaign Management
  • Cataloging/Categorization
  • Categorization/Grouping
  • Change Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Categories
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Connectors
  • Data Import/Export
  • Data Mapping
  • Data Synchronization
  • Data Visualization
  • Database Support
  • Demographic Data
  • Digital Asset Management
  • Directions
  • Distance Calculation
  • Document Management
  • Document Storage
  • Drag & Drop
  • Duplicate Detection
  • Email Alerts
  • Email Invitations & Reminders
  • Engagement Tracking
  • Event Promotions
  • Event Scheduling
  • File Management
  • Filtering
  • For PPC Campaigns
  • Full Text Search
  • Geocoding
  • Geographic Maps
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Image Editing
  • Image Library
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Knowledge Base Management
  • Landing Pages/Web Forms
  • Localization Automation
  • Location Tracking
  • Mapping
  • Mobile Access
  • Mobile Keywords
  • Monitoring
  • Multi-Language
  • Multi-Location
  • Multiple Data Sources
  • Multiple Site Management
  • Negative Feedback Management
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Product Search
  • Promotions Management
  • Ratings / Reviews
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Review Generation
  • Review Monitoring
  • Review Notification
  • Review Request
  • Role-Based Permissions
  • SSL Security
  • Scheduled / Automated Reports
  • Search/Filter
  • Self Service Portal
  • Self-Learning
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Social Sharing
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Trade Area Analysis
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Integration
  • Website Management
  • White Label
  • Widgets
  • Workflow Management

Integrations

  • Total integrationsN/A
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations47
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Slack
  • Stripe
  • Tableau
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk