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Tableau vs Improvado Comparison

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Overview

Tableau helps people and organizations become more data-driven as the trusted leader in analytics.

Improvado is a marketing data aggregation tool which allows users to connect a range of marketing platforms and business...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Screenshots

Pricing

Starting from
$70.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based
Starting from
$1000.00/mo.month
  • Free trial available
  • No credit card required
  • Free account
  • Subscription based

User reviews

5

4

3

2

1

877

483

57

14

7

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

4.5

(17)

5

4

3

2

1

11

5

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
94%
would recommend this app

Pros

There are two things about Tableau that make it outstanding- first- the ease of use in creating visualizations from your data and second, the simplicity in learning how to use it.
Helps me with great insights on my user base and other helpful items, but I know I'm not reaching my potential in it. Maybe a Tableau training could help it feel more valuable to me.
Great product, you can be as creative as you want and the possibilities are endless. You can make your graph more detailed than what you could do in Excel.

Pros

Lawrence from the Improvado team was wonderful and great to work with.
The platform is straight forward to get the hang of and the support team are excellent for any queries.
In addition to all this, they have an excellent support staff.

Cons

Large files takes a while to load and sometimes it will crash which is inconvenient. Since there is no auto-save function, you can lose your work if it crashes.
Due to my lack of familiarity in how to code, I was uncomfortable at first and found it difficult to learn.
M more a consumer of the analysis than a creator but we have been caught out when our data scientists accidentally did the wrong thing, and analysis showed something totally different to reality.

Cons

Sometimes the connection lost and it's hard to find where.
Customization options are limited beyond what is needed for my company.
Reduced a lot of manual inputting and manipulation of data and helped streamline my reporting tasks.
  • Vendor responds to reviews
  • Last reviewa day ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features45
  • API
  • Access Control
  • Active Directory Integration
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Authentication
  • Automatic Notifications
  • Business Intelligence
  • Categorization
  • Client Portal
  • Collaboration Tools
  • Content Library
  • Custom Fields
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Mapping
  • Data Storage Management
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Drag & Drop Interface
  • Email Integration
  • Email Notifications
  • Filtered Views
  • Gantt Charts
  • Geographic Maps
  • Geolocation
  • Interactive Content
  • Metadata Management
  • Monitoring
  • Multiple Projects
  • Offline Access
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Reporting & Statistics
  • Role-Based Permissions
  • Self Service Portal
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Usage Tracking
  • User Management
  • Visual Analytics
  • Total features14
  • API
  • Access Control
  • Active Directory Integration
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Authentication
  • Automatic Notifications
  • Business Intelligence
  • Categorization
  • Client Portal
  • Collaboration Tools
  • Content Library
  • Custom Fields
  • Customizable Branding
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Mapping
  • Data Storage Management
  • Data Transformation
  • Data Visualization
  • Database Integration
  • Drag & Drop Interface
  • Email Integration
  • Email Notifications
  • Filtered Views
  • Gantt Charts
  • Geographic Maps
  • Geolocation
  • Interactive Content
  • Metadata Management
  • Monitoring
  • Multiple Projects
  • Offline Access
  • Performance Reports
  • Permission Management
  • Pipeline Management
  • Real Time Analytics
  • Real Time Comparisons
  • Real Time Data
  • Reporting & Statistics
  • Role-Based Permissions
  • Self Service Portal
  • Task Management
  • Third Party Integration
  • Trend Analysis
  • Usage Tracking
  • User Management
  • Visual Analytics

Integrations

  • Total integrations153
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk
  • Total integrations28
  • Dropbox Business
  • Facebook
  • Google AdWords
  • Google Analytics
  • HubSpot CRM
  • LinkedIn
  • Mailchimp
  • Marketo Engage
  • Microsoft Excel
  • Optimizely
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • Wordpress
  • Xero
  • Zapier
  • Zendesk

Security

  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation
  • Encryption of sensitive data at rest
  • HTTPS for all pages (web-based apps)
  • Reports/alerts for security breaches
  • Multifactor authentication options
  • Customer data removed upon service cancellation

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

Share this review:

Tableau

Visualization...No More Than That

Reviewed 2 years ago

As my title implies, if you have a talented DBA on your time this could be the tool for all of your data visualization needs. If you're a one-person analyst that needs to automate several dashboards, look to tools like Improvado or Datorama.

Pros

I love that it's easy to integrate mostly clean data and then start to build formulas to visualize data. It's a tool that tremendously helps the data analyzation process. While at university, Tableau was always held to the gold standard for any and all data visualization tasks.

Cons

If you're not a novice at data analysis, you understand that Tableau was never meant to be the one source for backend data piping and dashboard visualizations. If you want that, you should look to tools like Datorama. If you're lucky enough to work for a firm that has a data engineering team and you can work with them to pipe data into a dashboard, you'll really learn to love this product.

Tableau vs. Improvado

See how Tableau and Improvado stack up against each other by comparing features, pricing, ratings and reviews, integrations, screenshots and security. Compare real user opinions on the pros and cons to make more informed decisions.

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