TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.
The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.
Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.
Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.
Reports can be exported as Excel, Word, or PDF files.
TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.
The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.
TapAnalytics can be configured to coincide with your branding strategies.
TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.
To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.
Markup or margin rules can be specified from the Administrator panel.
TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.
Most popular features of all Business Intelligence & Analytics apps
Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.
25 reviewers had the following to say about TapClicks's features:
Instead of spending hours just pulling metrics into spreadsheet to make charts and graphs, now we build the dashboards or reports once and the data feed keeps them updated.
Pros
TapClicks saves us so much time by integrating the data straight into our charts. We set things up one time and then just adjust the dates to update for the next time period.
Cons
Some advanced Google Analytics metrics that we can see together in Google Analytics are not configured to be used together within TapClicks, so we can't slice and dice completely freely.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Client facing reporting access and filtered data.
Pros
Having a nice dashboard with a unique login and URL looks so great as an agency.
Cons
It takes too long to import data. Sometimes you need a report quickly and having it take 24 hours can be a drag.
Rating breakdown
Time used: Less than 6 months
Frequency of use: Daily
Likelihood to recommend
Client facing consolidated data dashboard and visualizers are great for clients who want top line data.
Pros
Lot's of data integrators.
Cons
Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.
Pros
It integrates with most of our data sources. It provides both dashboard visualizations & quick reports.
Cons
It's not very intuitive. Functionality on some connections is pretty limited.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
We needed to provide our clients with real-time reporting for their campaigns in one single location.
Pros
What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.
Cons
I wish there was more freedom and thought put into the overall design and navigation between dashboards.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Takes some getting used to, but an easy tool for multi-channel marketing campaigns.
Pros
Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Cons
Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users.
Rating breakdown
Time used: 6-12 months
Frequency of use: Daily
Likelihood to recommend
It has solved a lot of issues, we save so much time by using this tool.
Pros
I think that the reporting scheduler is amazing!
Cons
Sometimes it takes too long to link data from the sources to the dashboards.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
We use it, but we are currently in the market for a more robust analytics platform.
Pros
We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc.
Cons
Firstly, the data points for social media plug ins are not super relevant.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Pros
It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.
Cons
We've had a consistent issue with importing third party audience data from Centro.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting.
Pros
Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
Cons
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
We are concerned about the future with TapClicks as we prepare for Google Analytics 4.
Pros
We like that we are able to aggregate data from multiple sources easily into a single dashboard.
Cons
We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
Pros
We went from basic excel files to great visual reporting. analytics and reporting all in one.
Cons
take a little time to setup but easy to use and show in the end. take a little time to setup but easy to use and show in the end.
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Overall its a great journey and our TapClicks rep is always get back to us on time. Appreciate his help.
Pros
Some new Data views,Report Studio, Date comparisons etc.
Cons
Once the widget is created we could change the data view of the data source. Now that's not possible.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Good experience, but ultimately too expensive for a small agency / free lancer which has less than 10 accounts to provide reporting for.
Pros
Ability to consolidate reporting across multiple accounts (adwords, facebook, analytics, social media, etc.) into a single view.
Cons
It was all very confusing and took too much time to include data in my reports which was available but not enabled.
Rating breakdown
Time used: 1-2 years
Frequency of use: Weekly
Likelihood to recommend
We use TapClicks for data visualization and reporting for our clients.
Pros
I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.
Cons
In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
We use Tapclicks to visualize client data, show trends and replace traditional reporting.
Pros
Easy to use and a very short learning curve.
Cons
Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
TapClicks is up and coming so I expect their platform to improve, but they currently struggle with week report templates and reporting tools.
TapClicks is the answer to multi-platform reporting in the digital world.
Pros
We use many platforms such as Facebook, Instagram, Linkedin, and other programmatic DSPs for a singular client and we set them up with a dashboard to they can see their metrics in real time.
Cons
We would like to see more usefulness in visual data. Digital marketing is changing very quickly and just seeing numbers and graphs gets stale and boring sometimes
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Pros
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story.
Cons
Plugging in data sources is quite cumbersome and often pull inaccurately.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
Pros
Great customer service - always happy to help Solid software Dependable Constant updates & new connections Tapclicks team seems very proactive
Cons
I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.
Rating breakdown
Time used: 2+ years
Frequency of use: Daily
Likelihood to recommend
Very good so far
Pros
Very customizable Easy to use and manage Great visual aids
Cons
Integrations are slow sometimes Data filtering is inconsistent
Rating breakdown
Time used: 6-12 months
Frequency of use: Weekly
Likelihood to recommend
Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business
Pros
It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend
Cons
Needs more integrations with other CRM's such as Ontraport and Infusionsoft
Rating breakdown
Time used: 1-2 years
Frequency of use: Daily
Likelihood to recommend
Overall Tapclicks has been a great addition to our reporting workflow.
Pros
TapClicks is a great reporting and dashboard platform that supports many advertising streams.
Cons
Linking new accounts can take 24 hours or more to populate data, it would be nice if this process was quicker.
Rating breakdown
Time used: 1-2 years
Frequency of use: Monthly
Likelihood to recommend
