TapClicks Features

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

4.34/5 (163 reviews)

TapClicks Feature Summary

  • Multiple dashboard configurations to create your ideal look
  • Integrate with analytics services to see web performance
  • Manage thousands of clients data and control access rights
  • Add your own logo and get your own URL address
  • Setup daily, weekly, or monthly scheduled reports
  • Custom calculations and report metrics
  • Natively integrate multiple data sources
  • Cross-platform data mapping
  • Custom select KPIs from up to 100 services
  • Generate ad hoc reports with one click
  • Login one time to manage all your services and clients
  • Create interactive dashboards and monitor all activities
  • Discover where your call tracking leads are coming from
  • Segment customers by role, industry,location, & product set
  • Comprehensive drill down features and filters
  • Import and export reporting data in various formats
  • Import data from Google Drive, Dropbox, & data import wizard
  • Drill into your social media activity and monitor reputation

TapClicks Features In Depth

Marketing Dashboard

TapAnalytics’ marketing dashboard allows you to monitor all your call tracking data from one central location. You only need to connect the services you already use, such as Twitter or Google AdWords, and TapAnalytics delivers all the data you need in real time. Datasets can be combined as you see fit, and custom dashboards can be created for each of your clients. Multiple visualization tools let you quickly analyze the data at your fingertips and derive actionable insights.

The app’s dashboards show you everything you need to know about your campaigns and how your numbers are tracking against benchmarks, both as summaries and comprehensive data drill-downs. The app lets you listen in real time to what people are saying about your brand or your clients’ brands, shows which marketing campaigns are working versus those that aren’t, and pinpoints where leads are coming from, among others.

Reporting and Analytics

Because TapAnalytics consolidates data from multiple sources, adhoc reports can be generated in one click. Filters can be used to drill down data summaries to the level of detail you need. Custom calculations can be performed, cross-platform data mashups can be created, and specific reporting metrics can be defined. TapAnalytics analyzes trends, scores campaigns, and provides actionable KPI insights. Alerts can be set up for situations needing your immediate attention.

Also, depending on the frequency you require, reports can be set to automatically be sent to your email address daily, weekly, or monthly. Reports can be exported and sent as Excel, Word, or PDF documents. TapAnalytics also has importing tools that let you bring offline data into the system, as well as data from Dropbox and Google Drive.

White Labeling and Customization

TapAnalytics’ white-label offering makes the software a highly customizable and brandable platform. You can configure it so its overall look and feel coincides with your company’s branding – add your logo, use your brand colors, and get your very own URL address. Solutions can be tailor-made to serve the needs of your various end-clients, and reports can be branded accordingly.

The app lets you create multiple dashboards, each with its own unique configurations. Custom graph widgets can be used, and clients can be segmented by industry, location, product, or role. User roles can likewise be created, along with their corresponding viewing and access permissions.

Margin/Markup Cost Control

TapAnalytics’ margin/markup cost control feature lets you add the appropriate agency fees or service charges to client campaigns, so clients are always aware of the true costs of their marketing initiatives. Costs can also be adjusted as needed – by margin or markup, per service, or per client.

To define your markup or margin rules, you must have administrator privileges. From the Administration menu, select “Margin rules” and the General Settings window will pop up. Fill in the needed information and save.

Widgets

TapAnalytics widgets let you create custom dashboards. Several widget types are available to get you started: text, line/area chart, bar chart, pie chart, top performers, big number, geo chart, and funnel chart. To compare data over different time periods, say, current month versus last month, select an existing dashboard and specify the time periods you’d like to compare. Comparisons work for graph and bar widgets.

Competitor Feature Comparison

API
Activity Dashboard
Benchmarking
Call Tracking
Campaign Analysis
Charting
Customer Accounts
Customer Segmentation
Customizable Branding
Customizable Reporting
Data Import/Export
Data Mapping
Labeling
Monitoring
Performance Metrics
Real Time Analytics
Scheduled Reporting
Single Sign On
Social Media Metrics
Summary Reports
Widgets
Visit WebsiteCompare App
API
Activity Dashboard
Benchmarking
Call Tracking
Campaign Analysis
Charting
Customer Accounts
Customer Segmentation
Customizable Branding
Customizable Reporting
Data Import/Export
Data Mapping
Labeling
Monitoring
Performance Metrics
Real Time Analytics
Scheduled Reporting
Single Sign On
Social Media Metrics
Summary Reports
Widgets
Visit WebsiteCompare App
API
Activity Dashboard
Benchmarking
Call Tracking
Campaign Analysis
Charting
Customer Accounts
Customer Segmentation
Customizable Branding
Customizable Reporting
Data Import/Export
Data Mapping
Labeling
Monitoring
Performance Metrics
Real Time Analytics
Scheduled Reporting
Single Sign On
Social Media Metrics
Summary Reports
Widgets
Visit WebsiteCompare App

Mobile apps

iOS App


1 review

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


0 reviews

TapClicks Feature Reviews

25 reviewers had the following to say about TapClicks's features:

Melissa Prostrollo

Easy Visualization of Data & Major Time Savings

2019-07-17

Instead of spending hours just pulling metrics into spreadsheet to make charts and graphs, now we build the dashboards or reports once and the data feed keeps them updated.

Pros

TapClicks saves us so much time by integrating the data straight into our charts. We set things up one time and then just adjust the dates to update for the next time period.

Cons

Some advanced Google Analytics metrics that we can see together in Google Analytics are not configured to be used together within TapClicks, so we can't slice and dice completely freely.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Kay Lawless

Helpful but Not Timely

2021-01-19

Client facing reporting access and filtered data.

Pros

Having a nice dashboard with a unique login and URL looks so great as an agency.

Cons

It takes too long to import data. Sometimes you need a report quickly and having it take 24 hours can be a drag.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Joseph Wahle

Overall it fits our business well, and customers like it. Further CRM integrations would be helpful.

2018-04-17

Client facing consolidated data dashboard and visualizers are great for clients who want top line data.

Pros

Lot's of data integrators.

Cons

Not sure if the connector API's pull in every metric hook from every data source, such as ecomm order totals for ROAS analysis, which is available in AdWords/Analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Good for most things

2018-11-19

., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.

Pros

It integrates with most of our data sources. It provides both dashboard visualizations & quick reports.

Cons

It's not very intuitive. Functionality on some connections is pretty limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Colin Minte

Great platform for data reporting & analytics

2018-11-20

We needed to provide our clients with real-time reporting for their campaigns in one single location.

Pros

What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.

Cons

I wish there was more freedom and thought put into the overall design and navigation between dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Heath Hamilton

A great tool for agencies who need a consolidated report

2019-07-18

Takes some getting used to, but an easy tool for multi-channel marketing campaigns.

Pros

Much like Data Studio is design and functionality but can do a lot more with API and other systems.

Cons

Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Obed Reyes

TapClicks - Highly Recommended

2021-01-25

It has solved a lot of issues, we save so much time by using this tool.

Pros

I think that the reporting scheduler is amazing!

Cons

Sometimes it takes too long to link data from the sources to the dashboards.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
bianca cardaci

Could be better with additional features

2019-08-29

We use it, but we are currently in the market for a more robust analytics platform.

Pros

We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc.

Cons

Firstly, the data points for social media plug ins are not super relevant.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

Dashboard Services for Programmatic

2018-11-16

Pros

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

Cons

We've had a consistent issue with importing third party audience data from Centro.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 51-200 employees)

Solid cross-channel dashboard that's an excellent value. Continues to get better

2017-12-21

Pros

The number of APIs is excellent.

Cons

When the platform first evolved the data import feature was extremely difficult to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Kiri Tamte-Horan

Unrivaled Customization in Order Management and Reporting

2018-11-16

It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting.

Pros

Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Cons

As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Carolyn Medrano

Excellent for Some Things, Opportunities to Improve in Others

2021-01-25

We are concerned about the future with TapClicks as we prepare for Google Analytics 4.

Pros

We like that we are able to aggregate data from multiple sources easily into a single dashboard.

Cons

We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
ami reza

Best reporting tool

2018-05-04

Pros

We went from basic excel files to great visual reporting. analytics and reporting all in one.

Cons

take a little time to setup but easy to use and show in the end. take a little time to setup but easy to use and show in the end.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 11-50 employees)

TapClicks 4+ years

2021-02-01

Overall its a great journey and our TapClicks rep is always get back to us on time. Appreciate his help.

Pros

Some new Data views,Report Studio, Date comparisons etc.

Cons

Once the widget is created we could change the data view of the data source. Now that's not possible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jim Passantino

Powerful tool when needing analytics and reporting on multiple accounts

2019-07-11

Good experience, but ultimately too expensive for a small agency / free lancer which has less than 10 accounts to provide reporting for.

Pros

Ability to consolidate reporting across multiple accounts (adwords, facebook, analytics, social media, etc.) into a single view.

Cons

It was all very confusing and took too much time to include data in my reports which was available but not enabled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 51-200 employees)

Good Data Platform, Needs More Customization Features

2018-04-10

We use TapClicks for data visualization and reporting for our clients.

Pros

I love that there is seamless data integration from all of our advertising platforms, that there's a variety of ways to show the data, and their support team is top notch.

Cons

In addition, TapClicks isn't set up for granular direct-response data reporting across multiple pixels/tags.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Entertainment company, 51-200 employees)

Great Platform, Lots of Potential

2018-11-16

We use Tapclicks to visualize client data, show trends and replace traditional reporting.

Pros

Easy to use and a very short learning curve.

Cons

Data widgets can be clunky to work with and there's often data discrepancies depending on the ad server you use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Commercial Real Estate company, 11-50 employees)

Dashboard tool with lots of customizable features but not perfect.

2020-12-12

TapClicks is up and coming so I expect their platform to improve, but they currently struggle with week report templates and reporting tools.

Pros

Lots of options for graphs and ways to visualize data.

Cons

Frequently run into bugs or data not loading.

Rating breakdown

Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Charimel Mendoza

TapClicks to Dash

2021-01-19

Pros

Pros, gather data from our platform.

Cons

But it takes a good minute at least for 1 dashboard report to export specially when team are on reporting week.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike Haverstick

TapClicks Use in Digital Advertising

2019-07-10

TapClicks is the answer to multi-platform reporting in the digital world.

Pros

We use many platforms such as Facebook, Instagram, Linkedin, and other programmatic DSPs for a singular client and we set them up with a dashboard to they can see their metrics in real time.

Cons

We would like to see more usefulness in visual data. Digital marketing is changing very quickly and just seeing numbers and graphs gets stale and boring sometimes

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
bianca cardaci

Provides a necessary solution, but I would've expected more improvements by now

2018-10-20

While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Pros

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story.

Cons

Plugging in data sources is quite cumbersome and often pull inaccurately.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Bret Pollard

Saved me countless hours of reporting (and eliminated errors).

2018-04-10

Custom connections are great for importing custom data and integrating into reports (i.e. sales).

Pros

Great customer service - always happy to help Solid software Dependable Constant updates & new connections Tapclicks team seems very proactive

Cons

I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Ruben Medrano

Great software!

2021-02-01

Very good so far

Pros

Very customizable Easy to use and manage Great visual aids

Cons

Integrations are slow sometimes Data filtering is inconsistent

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Mike Deiure

Tap Clicks Review

2019-07-17

Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business

Pros

It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend

Cons

Needs more integrations with other CRM's such as Ontraport and Infusionsoft

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kim DeCicco

Great Solution

2021-01-19

Overall Tapclicks has been a great addition to our reporting workflow.

Pros

TapClicks is a great reporting and dashboard platform that supports many advertising streams.

Cons

Linking new accounts can take 24 hours or more to populate data, it would be nice if this process was quicker.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more