Whatagraph Features

Whatagraph

All-in-one marketing reporting tool for digital agencies.

4.47/5 (45 reviews)

Whatagraph Feature Summary

  • 360 reporting
  • Automated analytics data visualization
  • Automated report delivery
  • Branded reports
  • Call tracking and reporting
  • Client reporting
  • Cross-channel reporting
  • Drag-and-drop report editor
  • Email marketing reporting
  • Marketing analytics
  • Marketing reporting
  • PPC reporting
  • Pre-made report templates
  • SEO reporting
  • Scheduled reports
  • Social media reporting
  • Video analytics reporting

Competitor Feature Comparison

API
Activity Dashboard
Ad hoc Reporting
Analytics
Call Reporting
Campaign Analysis
Commenting
Custom Fields
Customizable Branding
Customizable Reporting
Customizable Templates
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Visualization
Drag & Drop Interface
Email Marketing Management
Multiple Data Sources
Performance Metrics
Performance Reports
Progress Reports
Real Time Analytics
Real Time Reporting
Reporting & Statistics
Scheduled Reporting
Social Media Integration
Social Media Metrics
Third Party Integration
Visual Analytics
Visual Discovery
Web Analytics
Web Traffic Reporting
Widgets
Learn moreCompare App
API
Activity Dashboard
Ad hoc Reporting
Analytics
Call Reporting
Campaign Analysis
Commenting
Custom Fields
Customizable Branding
Customizable Reporting
Customizable Templates
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Visualization
Drag & Drop Interface
Email Marketing Management
Multiple Data Sources
Performance Metrics
Performance Reports
Progress Reports
Real Time Analytics
Real Time Reporting
Reporting & Statistics
Scheduled Reporting
Social Media Integration
Social Media Metrics
Third Party Integration
Visual Analytics
Visual Discovery
Web Analytics
Web Traffic Reporting
Widgets
Visit WebsiteCompare App
API
Activity Dashboard
Ad hoc Reporting
Analytics
Call Reporting
Campaign Analysis
Commenting
Custom Fields
Customizable Branding
Customizable Reporting
Customizable Templates
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Visualization
Drag & Drop Interface
Email Marketing Management
Multiple Data Sources
Performance Metrics
Performance Reports
Progress Reports
Real Time Analytics
Real Time Reporting
Reporting & Statistics
Scheduled Reporting
Social Media Integration
Social Media Metrics
Third Party Integration
Visual Analytics
Visual Discovery
Web Analytics
Web Traffic Reporting
Widgets
Visit WebsiteCompare App

Whatagraph Feature Reviews

25 reviewers had the following to say about Whatagraph's features:

Shannon Ryan

Unique Analytics Reporting Tool With Lots of Integration Features

2019-02-07

If you need easy to read reports for clients that have trouble reading analytics, then this is a good solution.

Pros

Looks more like an infographic rather than an analytics report.

Cons

The backend UI can be clunky to use sometimes when trying to customize reports.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Orsolya Sziklai

Data can be beautiful if you visualize it

2019-11-21

If you work at a company that deals a lot with analytical tools and data, this software comes in handy.

Pros

Easy to create really beautiful graphs and reports which can help other team members to understand the most important takeaways.

Cons

It would be great to have the option to use it one day at a time for a different price.

Rating breakdown

Value for money
Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer

Great for metric and trend monitoring

2018-04-14

Pros

You can set up auto-email delivery which is great for monitoring your key operational measures.

Cons

Not a true data analysis tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more
Jordi Torrijos Espert

Quick visual reports, ideal for local businesses

2019-12-02

Pros

Quick and visual reports.

Cons

I miss more source integrations.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Hey, Jordi! Thanks for your review. We agree, Data Studio offers flexibility like no other, but it does require a high level of skill working with spreadsheets, whereas Whatagraph helps you aggregate and visualize data in a really simplistic manner.

As for the integrations, we're always happy to hear your suggestions! Let us know via the live chat on our site

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Brent Nau

Robust Reporting Tool

2019-10-18

Our team enjoys the simplicity of setting up the reports and how the data is presented.

Pros

Really easy to connect data sources within the tool.

Cons

Occasionally the data sources get disconnected.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks so much, Brent! So happy you're enjoying the platform.

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Guy Azouri

Great reporting software

2019-10-07

It's easy when you design a simple report, but when you are looking to create something big, it becomes frustrating!

Pros

Great list of data sources to pull from, Ability to drill down into the data, segmenting, sorting, etc.

Cons

We could spend hours on designing reports instead of analysing the data.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Hey, Guy! Thanks so much for your feedback. I'd love to help you speed up the process with report building, I'm sure we can find ways to speed up the process for you. Please reply to my email and we'll be able to figure something out.

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Julieanne Gee

Top notch customer service and functionality

2020-01-20

- increase transparency with clients (high priority for my business) - decrease in time spent on reports - automatic reports emailed to me first - faster to navigate than some of the native platforms' analytics (i.e.

Pros

It saves me SO much time while simultaneously making beautiful looking reports that always impress my clients.

Cons

It's a little pricey for small businesses, but considering how much time it's saved me it's been 100% worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Cammy Ang

Digital marketing reports made easy.

2017-07-19

Pros

Great UI/UX. Whatagraph is a MUST HAVE TOOL, if you are social media manager and do campaigns.

Cons

A bit pricey, Current data sources are limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ana Alimuratova

Great tool! Great people! Great experience!

2018-02-22

Time saving tool

Pros

I mostly liked that it is a very time-saving tool. Additionally, I liked that it easy to use and navigate.

Cons

It is limited to the most popular data sources. I really liked the rest of the features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sam Logan

Digital Reporting Made Easy

2019-09-25

Whatagraph has cut my monthly reporting time way down, allowing me to knock out reports in a fraction of the time it took me previously.

Pros

I love how quickly I can set up a monthly report for a client and then easily pull the same report every month.

Cons

Some of the more granular data can be hard to pull sometimes, and constructing your own modules is not the easiest or most intuitive process.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks so much, Sam! We always appreciate your feedback, and hope to get even more great ideas from you in the future.

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Alexandre Wirth

Beautiful but not optimal

2019-09-25

Great help from the team, but I only keep Whatagraph for an accessory use for now (small reports on a given campaign).

Pros

- Simple reports fast to build - Good looking widgets - great support team (big up to reps)

Cons

- not enough freedom in the size and design of widget - no choice of landscape format - not enough data available - No enough freedom in the number of rows and columns in one chart. - INCREDIBLY COMPLICATED in term of choosing of dates (multicalendar)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks so much, Alexandre! Passing this on to our product development team. I know they're looking at the multicalendar feature very closely, so we should have more intuitive functionality pretty soon.

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Nikola Willis

What a time saver!

2019-10-07

From start to finish it has been an amazing experience, from the sales to the support - 100%

Pros

I found Whatagraph at a time when I was frustrated at how long my client reports were taking each month and cutting into my bottom line when it came to staff time allocation.

Cons

Sometimes it can take a while to download a pdf copy of the report as it pulls the data. But the response from their chat help is awesome and it is always fixed promptly if need be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


So glad to hear that, Nikola! I hope Whatagraph will continue to satisfy your reporting needs. Let us know if there's anything you're missing from the platform.

Read more
Ricky So

Client Reporting Made Easy and Visually Pleasing

2019-11-26

Easy to use, clean reports, automation at it's finest!

Pros

I like the automation I can do with Whatagraph, I can deliver weekly updates to my clients and the reports look splendid.

Cons

All the features are working fine, if I have to recommend something for improvement it would be that they can add more new features more frequently. I don't see why they cannot dominate the market with such solid platform.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks, Ricky! We have some exciting releases planned for 2020 so stay tuned and hopefully, we'll take down the market together :)

Read more
Paola Peralta

I did a trial on this product and it does seem convenient for reporting more simply.

2017-07-21

Like I mentioned, ease of reporting. This is golden for that.

Pros

I don't have to go fetch data from lots of sources, and then figure out a way to put it together nicely.

Cons

I'm sure once you pay a plan this is removed, but I also read that there are plans that still keep the witagraph branding for the cover of the report.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Hey, thanks for the review!

Read more
Manvydas Saulevičius

Whatagraph Review

2019-10-21

I have still not yet mastered it but it seems that whatagraph is a very usefull tool

Pros

reporting tool and that it is cheaper than socialbakers and you can add multiple sources into one report and make automated reports

Cons

I don't like that not every option is available like gathering link clicks from Facebook page posts. I have to count it manually

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks for the feedback, Manvydas! Let us know what areas you're struggling with and we'd happily help you master Whatagraph. As for the link clicks, this metric is available for Facebook Ads, whereas organic Facebook posts have post clicks.

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Rasmus Bernt Knudsen

Get an executive overview fast and easy

2019-11-26

It is very easy to use, has a lot of integration, and let get started very fast.

Pros

Also you can build your own report with lightning speed

Cons

However I suggest they look into some live dashboard features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks, Rasmus! Keep up the great work

Read more
Anonymous
(Machinery company, 51-200 employees)

Fast results due to logical concept

2019-11-20

Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

Pros

For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website.

Cons

Personally, I think that the user interface might be a bit lighter and less technical.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Chase Leavitt

LOVED using it for the Free Trial Period.

2020-04-01

Pros

Being able to easily and quickly integrate our social accounts to report analytics for both the pages as well as the ads was amazing.

Cons

The only thing I did not like was the price. It is the only reason we aren't going to be using Whatagraph. If there was a free version or a more affordable price point for small startups like us, that would amazing!

Rating breakdown

Value for money
Ease of use
Features

Time used: Free Trial

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Katie Nicolle

Fantastic reporting tool

2019-10-04

I love the white label feature so that it makes the reports look professional created by my company.

Pros

Ease fo use and easy to understand layout of information for clients.

Cons

Haven't found anything that I don't like yet.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks so much, Katie! Love having you part of the Whatagraph family.

Read more
Deric Yeak

Easy on the eyes beautiful reports

2019-12-16

Pros

Automated Client Reporting with beautiful and easy to use reports.

Cons

Having more integrations is always the best.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks for your feedback, Deric!

Read more
Muk Manik

Reporting made for human eyes

2019-12-01

Pros

The visual representation of numbers and complicated statistics is a treat to the eyes, makes for easy understanding by the average business owner and its a breeze to set up once and forget it.

Cons

Not faced any challenges so far while using the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Marc Maessen

Amazing service for my clients which saves me a lot of time

2018-06-20

Pros

The automated reports are very easy to understand and have graphics which even non IT persons can relate to.

Cons

It's missing a dashboard kind of functionality for the current actual state of things being measured.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Adina Mussina

Good value for your money.

2019-10-01

Pros

. - Ability to increase the number of sources for your team without the need to contact support (upgrade your membership). - Automated reports. - Email notifications in case one of the sources get disconnected.

Cons

. - Troubles with connecting social media channels due to various APIs. Even if the source is connected, there is no guarantee that it will not be disconnected for no reason.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks so much for your feedback, Adina! A 24/7 support is definitely something that we've been considering and will hopefully implement next year as the company grows. As for the API disconnects working super hard on fixing that as we know how much frustration it causes. It's hard to control what happens on the third-party's side, eg. Facebook, but we're absolutely aware of the issue as are trying to find other ways to prevent it from happening.

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Collin Billau

Easy to use and highly visible

2018-06-05

Easy reporting to clients on a weekly basis.

Pros

It makes reporting very easy on a weekly basis.

Cons

Sometimes it seems like the numbers do not quite match the numbers that are on the sites that are integrated with the tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ronnie Cane

High quality, visual based reporting software. Highly recommend

2019-10-03

Pros

The modern style and visual focus are great to illustrate performance to clients.

Cons

I would prefer more integration with ecommerce analytics.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No

Response from Whatagraph


Thanks so much, Ronnie! Working on a couple of new integrations as we speak :) Will update you once they're out.

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