GetApp Business Intelligence & Analytics Blog

  • Published 7 May 2013 by Stephanie Watson
    Businesses today live and die by having access to the right information at the right time. Unfortunately, most businesses have the tools they use to analyze and understand various data points scattered from one end of the World Wide Web to another. It makes it difficult to keep up with all the information, as it’s … Continue Reading
  • Published 8 April 2013 by Rakesh Sharma
    For most small businesses, search engine marketing is an end in itself. They forget that search engines only provide small businesses with traffic. The level and quality of follow-up drives conversion rates from prospects to customers. This week we will look at a solution that helps you follow up from search traffic. In this CallRail review we … Continue Reading
  • Published 22 November 2012 by Rakesh Sharma
    It is time to focus. In our previous review of Yurbi, we discussed the solution’s features. In this edition of the review, we will focus on two specific features that define the solution. We will see their interface, discuss their importance, and see how it can be of use to you. An Outlier Within SaaS … Continue Reading
  • Published 19 September 2012 by Rakesh Sharma
    In the age of big data, spare a thought for small data. By small data, I am referring to simple, everyday metrics that enable you to engage with statistics related to your small business. Your website data, for instance. This week, we look at a solution that enables you to track your website data and … Continue Reading
  • Published 7 June 2012 by Rakesh Sharma
    So, your small business is doing great and you have a wealth of data about customer preferences. By itself, however, data is useless unless it is turned into actionable knowledge. This is where business intelligence comes in.  It converts your data into actionable items and trends. You can use this knowledge to create customer profiles … Continue Reading
  • Published 8 June 2011 by Rakesh Sharma
    In case you missed it, let me introduce you to the information revolution. Almost everything can be measured and quantified now, in the offline and online world. What’s more, you can now gather reams of data about your business and customers using special tools. But, how does one make sense of this data? Enter Business … Continue Reading
  • Published 9 August 2010 by Christophe Primault
    What is Business Intelligence? Business intelligence (BI) is an umbrella term used to encompass the processes, methods, measurements and systems businesses use to more easily view, analyze and understand information relevant to the history, current performance or future projections for a business.  Other terms that people often use to describe BI include business analytics, decision … Continue Reading