App comparison

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Web Analytics Software with Customer Activity Tracking

31 software options

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Lucky Orange logo
4.7
(189)

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Freshpaint logo
(0)

Unlock High Performance Marketing & Protect Patient Privacy

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Freshpaint is a Healthcare Privacy Platform that connects and standardizes customer data from your site or app to your marketing and analytics tools. Freshpaint allows users to safely send customer data to their ads, analytics, and website tracking destinations that are not HIPAA compliant.

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Hotjar logo
4.7
(505)

Digital experience insights for any business selling online.

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Contentsquare logo
4.8
(116)

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

Discover features like Session Replays, Customer Journey Mapping, Heatmaps, AI Alerts & more.

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Smartlook logo
4.7
(134)

Qualitative analytics for websites and mobile apps

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Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

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Mouseflow logo
4.7
(115)

Heatmaps, Session Replay, Funnels, Form analytics and more

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Mouseflow facilitates session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback, which helps their customers identify what happens between clicks.

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Glassbox logo
4.9
(54)

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Dealfront logo
4.3
(130)

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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FullStory logo
4.6
(66)

Everything you need to know about your digital experience.

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FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by letting our easy-to-use, intelligent software pinpoint when, where, and how user struggle is affecting your revenue and retention.

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Dreamdata logo
4.8
(48)

The leading B2B revenue attribution platform

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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.

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Bloomreach logo
4.8
(47)

The World’s #1 Commerce Experience Cloud

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Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled business growth.

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Microsoft Clarity logo
4.8
(36)

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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CleverTap logo
4.5
(53)

User Retention Platform for High-Growth Mobile Apps

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Better understand users as they traverse your brand journey through your solution so you can drive engaging conversations with them.

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LogRocket logo
4.9
(26)

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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HockeyStack logo
4.9
(26)

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Factors.ai logo
4.8
(19)

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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ROIVENUE logo
4.8
(17)

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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Oribi logo
4.5
(25)

Say Goodbye To Old Marketing Analytics!

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Easily understand your website results. Get the actionable info you need. Try Oribi for Free.

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Zoho PageSense logo
4.5
(16)

The Complete A/B Testing and CRO Platform

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Measure the key metrics of your website with Goals, and use Funnel Analysis to break down how visitors drop off your website.

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Zoho Marketing Automation logo
4.5
(13)

All-in-one marketing automation software.

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Zoho Marketing is a cloud-based all-in-one marketing automation software used to automate marketing activities across multiple channels. It helps businesses attract visitors to the website, turn anonymous visitors into leads, and convert leads into loyal customers and retain them longer.

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Squeezely logo
4.5
(10)

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Funnelll logo
5.0
(6)

Marketing campaign optimization

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Funnelll is a web-based marketing solution designed to help marketers track customer activity on business websites and run advertising campaigns to drive lead conversions. It provides heatmaps, and lets users view client session recordings in order to analyze and optimize the customer experience.

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Ptengine logo
4.8
(4)

All-in-One Marketing Solution

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Improve your website with all-in-one heatmaps & analytics.

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SAS Customer Intelligence 360 logo
4.7
(3)

SAS CI360 reinvents marketing via data-driven decisioning

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SAS Customer Intelligence 360 collects granular, customer level digital data to use for a myriad of digital intelligence purposes.

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Xtremepush logo
4.0
(3)

Multi-channel analytics & engagement platform

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Reach and re-engage your website customers even after they have left the website.

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