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Web Analytics Software with Alerts/Escalation (2025)

Last updated: March 2025

Key Features of Web Analytics Software

Based on GetApp's analysis of 2245 verified reviews collected between July, 2021 and August, 2024

  • Reporting/Analytics: Users value the detailed insights into user behavior, real-time updates, and customizable reports for tracking digital performance and optimizing strategies. 97% of reviewers rated this feature as important or highly important.
  • Data Visualization: Reviewers appreciate the ability to convert complex data into easily understandable visuals, aiding in identifying trends and making informed decisions. 94% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Users highlight the importance of generating detailed, customizable reports to monitor performance, optimize strategies, and make data-driven decisions. 94% of reviewers rated this feature as important or highly important.
  • User Interaction Tracking: Users find tracking visitor actions and behavior crucial for improving user experience, identifying popular content, and optimizing conversion paths. 90% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Reviewers emphasize the importance of tracking keyword performance for optimizing SEO and content strategies, providing real-time insights into search rankings. 89% of reviewers rated this feature as important or highly important.
  • Conversion Tracking: Users value the ability to measure campaign effectiveness, track user actions, and optimize efforts based on detailed conversion data and multi-channel attribution. 87% of reviewers rated this feature as important or highly important.
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48 software options

Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

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Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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Every data point has a story to tell

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Social media management & scheduling for SMBs and enterprise

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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EngageBay is an all-in-one marketing, sales and service automation software which automates marketing sales by combining lead generation, email marketing, marketing automation, CRM & social media engagement. EngageBay helps businesses acquire, engage, nurture, and close leads from a single platform.

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Sisense logo

BI & dashboard software for multiple, large data sets

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Sisense's dashboards, visualizations and BI reports help to analyze and make sense of large data sets from multiple sources. Query data & share the results.

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Looker logo

Analytics Evolved

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Looker is a data analytics platform that makes it easy to view and explore all your data. Understand and optimize every swipe, click and conversion.

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Agile CRM logo

Sales and marketing CRM for growing businesses

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Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey

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Similarweb logo

Website & app traffic data analysis

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SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share

SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

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Domo logo

Ai-enabled business intelligence platform

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Domo is a comprehensive AI and data platform that connects and prepares data from any source, enabling users to transform it into insights. It helps users automate workflows, predict trends, and provide answers directly from the source for data-driven decisions.

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Germain UX logo

APM solution for identifying the root cause of bugs & issues

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germain APM is a cloud-based and on-premise solution designed to help businesses in industries including finance, healthcare, media, retail, telecommunication and others perform root cause analysis to monitor the performance of applications and servers.

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New Relic logo

Performance testing and monitoring

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Optimize web performance and user experience with New Relic's real-time analytics, tailored for software engineer practitioners.

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Contentsquare logo
Category Leaders

#1 Digital Experience Analytics Leader for Enterprise Brands

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Contentsquare is the #1 cloud-based digital experience analytics platform designed to help businesses visualize and evaluate the customer journey and behavior on their website, mobile experience or app.

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Brandwatch logo

The social suite of the future.

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Understand your customers, your brand, and your market with Brandwatch’s advanced Consumer Intelligence platform.

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ContentKing logo

Real-time SEO auditing, content tracking & change management

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ContentKing is a real-time SEO auditing and monitoring platform that provides you with full-situational awareness so you can improve and maintain visibility.

With 24/7 Monitoring and Alerting, you’ll have the most up-to-date insights on your SEO performance without needing to waiting for a crawl.

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Glassbox logo

Cloud-based web analytics tool for marketers.

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Glassbox is a cloud-based web analytics solution, which helps businesses in finance, retail, insurance, hospitality, and other sectors track and manage customer journeys across applications. The solution offers various features such as session replays, funnel analysis, mobile app analytics, data capturing, digital record keeping, heatmaps, error analysis, and more. Glassbox also facilitates third-party interaction with various applications such as Google Analytics and Adobe Analytics.

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Oktopost logo

We make it measurable

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Oktopost is the only social media management platform architected for B2B. Oktopost enables marketers to manage social content at scale, amplify reach, and integrate social with a marketing and sales stack.

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Dealfront logo

Generate B2B sales leads from website visitors

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Dealfront, (formerly Echobot & Leadfeeder), identifies website visitors from Google Analytics data as prospects or customers, tracks their behavior, and automatically sends leads to CRM systems

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Gain a deeper understanding on the traffic and visitors of your website, enabling you to improve and focus on key metrics that drive an increase. The dashboard gives deep insights into the workings of the website quickly, and in an easy-to-understand format.

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Yext logo

Yext is the leading digital presence platform.

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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Pathmonk logo

Lead generation and website optimization software

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Pathmonk enables businesses to optimize website conversions with current website traffic.

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LogRocket logo

Stop Guessing About Your Digital Experience

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LogRocket combines session replay, error tracking, and product analytics – empowering software teams to create the ideal web and mobile product experience.

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap enables you to see how users navigate your digital experience, identify patterns in user behavior, & engage them based on their actual experience. Fully understand what users are doing and why. Surface areas of friction & instantly see what the fix is.

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Whois Visiting logo

Website visitor tracking with real-time web analytics

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Whoisvisiting is a website visitor tracking software that helps businesses convert website visitors into sales leads. The platform identifies & prioritizes interested businesses, allowing users to generate an opportunity pipeline based on qualified interest in the services & products they offer.

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Conductor logo

Cloud-based SEO solution for organic marketing

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Conductor is a cloud-based organic marketing solution designed for search engine optimization (SEO), content, and web teams within enterprises that helps track website performance, keyword rankings, and more. Key features include competitor research, A/B testing, content creation, and site auditing.

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Anodot logo

We monitor your business

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Spot Revenue-Critical Incidents in Real-time

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