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Web Analytics Apps Integrated with VWO Testing

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Google Analytics 360 logo
4.7
7.8K

Enterprise-class web analytics

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.7
    Ease of use
    4.2
    Features
    4.6
    Customer support
    4.2
Pros and Cons from Google Analytics 360 users   
avatar
avatar
avatar
+15
I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.
I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.
In a way I see it as a problem are identifier that is incapable of identifying the problem itself.
I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.
I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.
I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.
I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.
The software has a great data visualization and helps you identify the best and worst-performing pages.
I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.
Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.
The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.
The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.
This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.
I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.
I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.
In a way I see it as a problem are identifier that is incapable of identifying the problem itself.
I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.
I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.
I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.
I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.
The software has a great data visualization and helps you identify the best and worst-performing pages.
I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.
Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.
The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.
The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.
This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.
I believe it is a great asset for any business. Once setup it is extremely easy to use and gives valuable insights to improve and thrive your business.
I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.
I love that this is free and easy to use. It's important to set up goals and conversations and then track them over time.
Some reps seem to be less knowledgeable than you are. Some seem to completely misunderstand your questions and then fail to reinterpret.
Overall, positive experience using Google Analytics. Has some good points and is free for deployment, and the reports and visualisation give a nice snapshot on the audience base.
In addition my biggest frustration is the correspondence (or lack there of ) between GA and Search console.
I have used it for a few years now and it has been useful for each company I have worked with. It is great at giving free information on your company and website.
In a way I see it as a problem are identifier that is incapable of identifying the problem itself.
I like that it shows you where most of your traffic comes from, what customers like to see and are looking at most often. It helps me to structure ads better as well.
I am a huge fan of Google Analytics. It's very easy to implement and if you know how to use, it is very powerful.
I sincerely hope, they will keep the good work and add more features and make it a user-friendly tool and we will help them by recommending it to our friends and family members.
I love that you can earn a certificate to better understand how to use the application. I love that for small businesses that there is little to no cost.
The software has a great data visualization and helps you identify the best and worst-performing pages.
I'm raising capital for my tech company, so google analytics is great to check daily, weekly and monthly traction. It is also super easy to export reports and share with potential investors.
Google analytics is just amazing. East to understand, inexpensive, and always very helpful to understand our website traffic.
The software is easy to use and seamlessly integrates with other applications for video analysis. This easy integration makes it user friendly.
The customer support does an outstanding job and the analytics are accurate. If you have an Adsense account this tool lets you analyze the traffic, keyword, and earnings from your ads with accuracy.
This helps me to taylor my website to ensure that it is customer friendly. Google Analytics allows me to see how many persons visit my website daily and in real time.
Mixpanel logo
4.5
130

Powerful, self-serve product analytics.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.1
    Ease of use
    4.0
    Features
    4.4
    Customer support
    4.2
Pros and Cons from Mixpanel users   
avatar
avatar
avatar
+15
Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.
Rigid notification center and no mail reports.
I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.
Some simple things are hard i.e. "show me a a list of events that exist in our product.
It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.
Powerful, comprehensive tool to track and analyze user actions and behavior patterns.
It's also very conveniently priced, so great for bootstrapped projects.
Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.
It's feature-rich software, funnel analytics specially designed form mobile application is very good.
It remains a good and affordable tool after all i wish if they can approve their features more.
Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.
The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.
Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.
Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.
Rigid notification center and no mail reports.
I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.
Some simple things are hard i.e. "show me a a list of events that exist in our product.
It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.
Powerful, comprehensive tool to track and analyze user actions and behavior patterns.
It's also very conveniently priced, so great for bootstrapped projects.
Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.
It's feature-rich software, funnel analytics specially designed form mobile application is very good.
It remains a good and affordable tool after all i wish if they can approve their features more.
Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.
The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.
Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.
Fantastic customer service - very responsive to any need. We had a couple of issues which have been solved pretty smoothly thanks to them.
I found the interface hard to use at first. Also it was really annoying the lack of options to easily create "Read only" dashboards.
One of the best product which allow tracking user interaction with the application. Easy integration with frontend and backend (nodeJS) projects.
Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.
It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.
Rigid notification center and no mail reports.
I use Mixpanel to determine how campaigns are working and how customers are performing according to my efforts. It's a great tool and easy to use.
Some simple things are hard i.e. "show me a a list of events that exist in our product.
It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
Chart creation is really straight forward. Moreover, if you use Segment, Mixpanel will work great with it.
Powerful, comprehensive tool to track and analyze user actions and behavior patterns.
It's also very conveniently priced, so great for bootstrapped projects.
Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.
It's feature-rich software, funnel analytics specially designed form mobile application is very good.
It remains a good and affordable tool after all i wish if they can approve their features more.
Collects wide specter of attributes, some of them automatically. Provides quite comprehensive documentation, including some obscure use cases.
The ability to get insights from data in minutes. No need to be an expert, it's really easy to use for any product person.
Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.
Heap logo
4.6
40

All-in-one solution for creating great digital experiences.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.5
    Ease of use
    4.2
    Features
    4.6
    Customer support
    4.3
Pros and Cons from Heap users   
avatar
avatar
+11
I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
Unless you have a background as a developer, using this software can be really confusing.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
It helps to get user details on the basis of journey that we have set, easy to use and user friendly.
The amount of configurations and customizations in the dashboards and reports is limited.
The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform.
Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year).
I love that I can set up events at any time, without engineering involvement.
If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need.
Great tool for user tracking and data recollection.
It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate.
It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
This is the product you can start using right away and you don't need to invest engineer's time to support it.
I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
Unless you have a background as a developer, using this software can be really confusing.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
It helps to get user details on the basis of journey that we have set, easy to use and user friendly.
The amount of configurations and customizations in the dashboards and reports is limited.
The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform.
Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year).
I love that I can set up events at any time, without engineering involvement.
If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need.
Great tool for user tracking and data recollection.
It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate.
It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
This is the product you can start using right away and you don't need to invest engineer's time to support it.
I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.
Unless you have a background as a developer, using this software can be really confusing.
I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.
It need basic html tagging knowledge. Sometimes it's confusing for business users.
It helps to get user details on the basis of journey that we have set, easy to use and user friendly.
The amount of configurations and customizations in the dashboards and reports is limited.
The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform.
Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year).
I love that I can set up events at any time, without engineering involvement.
If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need.
Great tool for user tracking and data recollection.
It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate.
It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.
This is the product you can start using right away and you don't need to invest engineer's time to support it.
Kissmetrics logo
4.1
19

Advanced Product and Marketing Analytics

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.7
    Ease of use
    3.4
    Features
    4.0
    Customer support
    4.1
Pros and Cons from Kissmetrics users   
avatar
avatar
+9
The overall experience with Kissmetrics was outstanding. The customer support is like no other.
The pricing structure listed on their website is misleading. I signed up for the Pay As You Go Plan, assuming I would pay only for my website's low traffic (fewer than 200 monthly visits).
They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read.
You can also fire unlikited attributes from the app.
This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.
Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.
I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.
It's quite limited analytics tool when trying to have aggregated data.
The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process.
Funnel report too limited, they charge extra for basic features.
I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.
The overall experience with Kissmetrics was outstanding. The customer support is like no other.
The pricing structure listed on their website is misleading. I signed up for the Pay As You Go Plan, assuming I would pay only for my website's low traffic (fewer than 200 monthly visits).
They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read.
You can also fire unlikited attributes from the app.
This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.
Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.
I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.
It's quite limited analytics tool when trying to have aggregated data.
The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process.
Funnel report too limited, they charge extra for basic features.
I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.
The overall experience with Kissmetrics was outstanding. The customer support is like no other.
The pricing structure listed on their website is misleading. I signed up for the Pay As You Go Plan, assuming I would pay only for my website's low traffic (fewer than 200 monthly visits).
They are so kind and understanding, happy to provide demos and walk you through your settings and functionality. The reports are very easy to create and read.
You can also fire unlikited attributes from the app.
This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.
Initial setup can be a little confusing and the UI can be confusing at points but not a deal-breaker.
I enjoy the customization options and the fact that the platform can help you guide visitors to places on the page you'd like them to visit.
It's quite limited analytics tool when trying to have aggregated data.
The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process.
Funnel report too limited, they charge extra for basic features.
I also like that I can apply more attributes and filters in my reports. There are still rooms for improvement in the UI.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.
Comscore logo
4.1
12

Advertising lifecycle management for marketers & media firms

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.3
    Ease of use
    3.5
    Features
    3.9
    Customer support
    3.8
Pros and Cons from Comscore users   
avatar
+5
Great customer service, love their desire to continue to improve their product.
Does not provide much variables to collect data in comparison to Adobe and Conviva. Data collection with comscore is very limited.
ComScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies.
Not the easiest tool to use; requires some training.
Ease of use is significantly better than Nielsen.
They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors.
Comscore is easy to use once you get the hang of it.
This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision.
Great customer service, love their desire to continue to improve their product.
Does not provide much variables to collect data in comparison to Adobe and Conviva. Data collection with comscore is very limited.
ComScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies.
Not the easiest tool to use; requires some training.
Ease of use is significantly better than Nielsen.
They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors.
Comscore is easy to use once you get the hang of it.
This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision.
Great customer service, love their desire to continue to improve their product.
Does not provide much variables to collect data in comparison to Adobe and Conviva. Data collection with comscore is very limited.
ComScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies.
Not the easiest tool to use; requires some training.
Ease of use is significantly better than Nielsen.
They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors.
Comscore is easy to use once you get the hang of it.
This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision.
Marketing Optimizer logo
4.6
7

Digital Marketing Optimization Software

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    0.0
    Ease of use
    4.5
    Features
    4.0
    Customer support
    4.8
Pros and Cons from Marketing Optimizer users   
No pros & cons found
SessionCam logo
4.7
6

Session Replay | Website Heatmaps | Conversion Funnels

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.2
    Ease of use
    4.5
    Features
    4.2
    Customer support
    4.4
Pros and Cons from SessionCam users   
No pros & cons found
ClickTale logo
4.1
9

In-page web analytics

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.6
    Ease of use
    3.8
    Features
    4.3
    Customer support
    4.0
Pros and Cons from ClickTale users   
No pros & cons found